BHARATH KRISHNA
Pune
Summary
Dynamic Data Analyst with 2.5 years of experience and a strong foundation in Data Science, Machine Learning, and Statistical Analysis. Highly skilled in Python, advanced analytics, and data visualization, with a proven record at WPP Media delivering strategic insights that boosted business performance and supported data-driven decisions. Experienced in building high-impact dashboards, optimizing analytical workflows, and collaborating with cross-functional teams to drive measurable outcomes
Overview
3
3
years of professional experience
3
3
Certifications
Work History
DATA ANALYST
WPP MEDIA
BANGALORE
04.2023 - Current
- Led complex data and marketing analytics initiatives using advanced measurement tools and GCP environment, supporting key performance use cases such as brand tracking, campaign effectiveness, and incremental lift studies.
- Designed and delivered a comprehensive performance dashboard for an automotive brand, enhancing visibility into key performance metrics and supporting data-driven decision-making across marketing and business teams.
- Executed large-scale analytics projects using Ads Data Hub, GA4, GCP, and Power BI, applying strong data visualization and storytelling to convert complex data into actionable insights that informed strategic decisions across industries.
- Managed a full end-to-end data audit for an FMCG brand, performing PII data cleansing, enrichment, and data quality assessments to improve data accuracy, strengthen governance, and ensure compliance.
- Worked with cross-agency partners on brandformance measurement initiatives, delivering insight-led recommendations that optimized brand performance and supported business growth.
Education
M.Tech - Data Science And Engineering
BITS
Pilani11-2026
B.Tech - Computer Science And Engineering
Cochin University of Science And Technology
Cochin08-2022
HSSE - Maths,Physics , Chemistry, Computer Science
St.Antony's Public School
Kanjirappally07-2018
HSE - Xth Standard, CBSE Syllabus
All Saint's Public School
Adoor06-2016
Skills
- Machine Learning
- Deep Learning
- Python
- SQL
- Data visualization
- Data Analytics
- PowerBI
- Tableau
- Looker Studio
- GCP
- Statistical analysis
- MS Excel
- Microsoft powerpoint
Projects
- Movie Recommendation System
Built a hybrid movie recommendation system using machine learning and NLP-based text similarity to deliver personalized suggestions based on user preferences and movie content.
- Customer Churn Prediction Pipeline
Built a Modular churn prediction using Medallion Architecture and MLflow feature tracking.
- Sales Analytics using MySQL
Used MySQL for Sales analysis and Tableau for visualisation. The querying was done in BigQuery.
- Analysis for a popular fitness brand
Analyzed equipment produced by a fitness brand and provided insights and recommendations.
Affiliations
Volunteered with Bhumi, a non-profit organization, supporting the education and development of underprivileged children.
Certification
GCP professional Data engineering certificate
Accomplishments
5 star in SQL – HackerRank
Languages
English
Proficient (C2)
C2
Malayalam
Native
Native
Hindi
Proficient (C2)
C2
Tamil
Upper Intermediate (B2)
B2
Timeline
DATA ANALYST
WPP MEDIA
04.2023 - Current
M.Tech - Data Science And Engineering
BITS
B.Tech - Computer Science And Engineering
Cochin University of Science And Technology
HSSE - Maths,Physics , Chemistry, Computer Science
St.Antony's Public School
HSE - Xth Standard, CBSE Syllabus
All Saint's Public School