Bharath Sankaran

• Regional Head for the Southern Zone ( Bangalore, Hyderabad, Chennai, Kochi & Coimbatore) , contributing ~ 45% of the overall Sales volume of the country. Leading a team of ~ 400 Sales & Operations executives.
• Onboarded the leadership team from scratch across all major markets in the South.
• Responsible for managing the entire value chain from car procurement, pricing, logistics, refurbishment , website listing and Sales.
• Responsible for delivering GMV of ~ 75 cr per month with top notch profitability metrics.
• Responsible for delivering sales of VAS products ( Warranty, RSA, AMC etc) and consumer financing ( Loans- either through in-house NBFC or external partners.
• Responsible for leading the Category- daily decision making on price points for procurement and selling of cars .
• Responsible for daily operations and functioning of car hubs across the South.

• Led the Southern region ( Bangalore, Rest of Karnataka, Hyderabad & Andhra Pradesh) for Cars24. Managing a team size of 500 across Sales, Retail, Inventory, Operations & Growth.
• Responsible for Procurement of used cars through multiple channels (B2B, C2B & Partnerships & Growth )
• Partnered with close to 500 New Car dealer base across Bangalore & Hyderabad for procurement of ~ 500 cars per month for the B2B channel
• Presently delivering procurement of close to 3500 cars per month translating to revenue ~ Rs. 75 cr per month through the C2B channel
• Responsible for maintaining partner relations ( close to 5000 partners across the southern states) and ensuring high transacting base
• Responsible for ensuring top notch lead to inspection to procurement conversion rates ( 20% +), topping the country chart.
• Owner of complete P&L for the region, contributing ~ 23% of overall country volumes.

• Led a team of 75 for the real estate arm of the TVS group.
• Responsible for sales of residential housing projects, clocking booking value of ~ Rs. 75 cr per month
• Launched projects across Chennai with 70% inventory sell off during launch day.
• Responsible for Strategic identification of new opportunities & was working directly with the CEO of the group

• Set up the Sales planning vertical for OYO LIFE, India’s largest co-living space provider.

• Designed best in class incentive schemes, improving sales force productivity by 23% in 6 months

• Improved bed occupancy from 30% to 60% through incremental sales from new channels

Retail & Corporate Sales

• Leading sales team of 75+ employees across 9 markets overseeing offline demand generation, retail sales & corporate sales, offline marketing, partnerships & overall revenue- P&L ownership of 100 cr

• Set up the channel partner (Broker) channel for alternate demand generation, quickly ramping up the broker base to 500+ in 3 months, delivering revenue to the tune of 2 cr per month

• Delivered MoM improvement in Retail Sales conversion (by 2X) through rigorous funnel management. (Improved conversions from 3% to 7%)

• Set up standalone corporate sales vertical for demand generation and on boarded 50+ corporate accounts in 6 months, contributing roughly 1500 beds, translating to a revenue of ~6.5 cr

• Stitched partnerships with real estate aggregators, viz, Housing.com, no broker, Just Dial, Square yards & GOPGO for customer acquisition

• Set up partnerships for OYO LIFE with IT giants such as Capgemini, IBM & also with HDFC Bank for attaching OYO LIFE products to new salary accounts & credit cards

• Serviced marquee accounts such as Swiggy, Endemol (Big Boss ), WNS, 1mg, Care Hospitals, Apollo Hospitals, Holiday INN & IBIS delivering close to 15 cr revenue from these partners

• Devised the expansion strategy for Max Bupa’s foray into 55 new markets through the Variable channel. Subsequently was sent to execute the Southern expansion by the top management

• Managed the Distribution planning vertical, responsible for designing key Rewards & Recognition/ Sales Incentive Plans & performance management of the salesforce.

• Core member of a cross functional team handpicked by the CEO to improve the renewal process & persistency.

Retail & Corporate Sales

• Set up the Southern region from the scratch in 8 challenging markets of Tamil Nadu, AP & Karnataka.

• End-end responsibility of Retail & corporate sales, capacity & capability building of sales leaders & frontline salesforce

• Led a 100+ salesforce in the South recruiting & managing 5000 agents to create a model agency with top class productivity delivering on New Business, renewal, cross sells & up sells.

• Expanded the company’s hospital empanelment network by 30% within 6 months

• Stabilised sales to ~3.5 cr in the new markets through rigorous partner hiring & capability development.

• Created specialised team of Key Account Managers to hunt & farm ~ 65 corporate accounts for Group products.

• Strategized & conducted multiple offline marketing activities to ramp up Partner recruitment & sales.

• Received the “Special Achievement Award” for leading a 12 member

team in safely negotiating a critical emergency when a 48” cross-country underwater pipeline ruptured due to floods

• Developed the Standard Operating and Maintenance Procedures of the unit and trained 80 employees from various disciplines

• Lead process & co-ordination engineer in the commissioning of Asia’s biggest cryogenic storage tank project ( $ 3 billion), handling more than 100 contractors, sub-contractors and engineers from various functions

• Identified and implemented more than 25+ energy saving projects, increasing profitability by Rs. 15 lakh/ month

• Analysed and devised risk mitigation plans for critical operational emergencies of the site( Emergency Response and Control Planning)

• Customized and implemented Advanced Process Control(APC), and increased reliability of the process by 20%

• Developed multiple Forecasting models for improving management of hydrocarbon inventory and logistics/transportation

• Facilitated product development and identification of critical issues through participation in Product Reviews for Turbines, pumps and compressors