Programming & Analytics: R, Python, SQL (basic)
Analytics & AI Program Leader with 12 years’ experience, including 8 years driving MMM and ROI optimization across US, Europe, and APAC. Skilled in Python, R, Bayesian MMM, and digital measurement, with a track record of advising Fortune 500 clients and delivering C-level marketing insights through AI-enabled delivery innovations
Marketing Mix Modeling (MMM): Bayesian MMM, Time Series, Elasticities, Equity Modeling
ROI Optimization & Cross-Channel Measurement
Digital Measurement: Attribution, Experiments, Funnel Analytics (conceptual & advisory)
AI-enabled Delivery & Automation (Copilot Agents, Narrative Generation, Planner Governance)
Executive Storytelling & C-level Consulting
Global Client Engagement & Stakeholder Management
Team Leadership, Mentorship & Program Governance
Agile/Scrum Project Management
Programming & Analytics: R, Python, SQL (basic)
Machine Learning Libraries: scikit-learn, XGBoost, TensorFlow (conceptual exposure)
Visualization & Reporting: Excel, PowerPoint
Collaboration & Workflow: Microsoft Planner, Jira, SharePoint, Git (basic)
Exploring new destinations through travel
Staying active with yoga and fitness routines
Enjoying a good game of football whether on the field or online
Delving into books across genres
Finding tranquility through meditation