Programming & Analytics: R, Python, SQL (basic)
Bharath Shivashankar
Senior Manager - Marketing Analytics
Bengaluru
Summary
Analytics & AI Program Leader with 12 years’ experience, including 8 years driving MMM and ROI optimization across US, Europe, and APAC. Skilled in Python, R, Bayesian MMM, and digital measurement, with a track record of advising Fortune 500 clients and delivering C-level marketing insights through AI-enabled delivery innovations
Overview
15
15
years of professional experience
Work History
Senior Manager- Analytics
Kantar Group
11.2016 - Current
- Lead global MMM delivery and ROI consulting for 100+ brands across FMCG, Retail, Auto, BFSI, and Non-Profit sectors, shaping multimillion-dollar marketing investment decisions across US, Europe, and APAC.
- Expert in Bayesian MMM, time series regression, priors, elasticities, and equity modeling, delivering decision-ready insights to C-level stakeholders.
- Skilled in Python and R for statistical modeling and automation; applied to accelerate MMM workflows and ensure modeling rigor.
- Partnered with digital marketing teams to align MMM outputs with attribution, funnel analytics, and cross-channel measurement, enabling holistic ROI recommendations.
- Pioneered AI-enabled delivery innovations (prompt-driven Copilot agents, narrative automation, Planner governance) that reduced analysis-to-insight cycle time by 25–30%.
- Built and mentored a 20+ member analytics team, instilling consulting-first storytelling, business impact framing, and quality governance.
- Recognized as a trusted advisor to senior executives, simplifying complex econometrics into actionable business strategies and influencing media allocation at CFO/CMO level.
Business Analyst
Finastra | Financial Software Solutions & Systems
06.2016 - 11.2017
- Partnered with global banking clients to design and deliver data-driven business requirements, translating complex needs into actionable solutions.
- Applied Agile/Scrum methodologies to manage product development cycles, ensuring on-time delivery of financial analytics modules.
- Built strong foundations in consulting, stakeholder communication, and executive reporting, skills later leveraged to drive C-level MMM engagements.
- Strengthened ability to bridge technical teams and business leaders, aligning analytics outputs with strategic decision-making.
Senior Systems Engineer
Infosys Technologies
08.2010 - 06.2013
- Developed and tested financial analytics software (FinRulez, part of the Finacle suite) used by global banks, ensuring high accuracy and reliability in mission-critical environments.
- Gained strong foundations in programming (Java, C, UNIX) and analytical problem-solving, skills later applied to advanced modeling and automation in MMM.
- Designed and led internal training programs on communication and data presentation, enhancing stakeholder engagement and cross-team collaboration — capabilities now central to C-level consulting.
Education
MBA - Marketing And Analytics (Exchange Program)
Catolica Lisbon School of Business And Economics
Lisbon 06.2014 - 2015.01
MBA - Marketing Analytics
MYRA School of Business
Mysore 06.2013 - 2015.06
BE Electrical And Electronics - Engineering
MS Ramaiah Institute of Technology
Bangalore 06.2006 - 2010.06
Skills
Marketing Mix Modeling (MMM): Bayesian MMM, Time Series, Elasticities, Equity Modeling
ROI Optimization & Cross-Channel Measurement
Digital Measurement: Attribution, Experiments, Funnel Analytics (conceptual & advisory)
AI-enabled Delivery & Automation (Copilot Agents, Narrative Generation, Planner Governance)
Executive Storytelling & C-level Consulting
Global Client Engagement & Stakeholder Management
Team Leadership, Mentorship & Program Governance
Agile/Scrum Project Management
Software
Machine Learning Libraries: scikit-learn, XGBoost, TensorFlow (conceptual exposure)
Visualization & Reporting: Excel, PowerPoint
Collaboration & Workflow: Microsoft Planner, Jira, SharePoint, Git (basic)
Interests
Exploring new destinations through travel
Staying active with yoga and fitness routines
Enjoying a good game of football whether on the field or online
Delving into books across genres
Finding tranquility through meditation
Timeline
Senior Manager- Analytics
Kantar Group
11.2016 - Current
Business Analyst
Finastra | Financial Software Solutions & Systems
06.2016 - 11.2017
MBA - Marketing And Analytics (Exchange Program)
Catolica Lisbon School of Business And Economics
06.2014 - 2015.01
MBA - Marketing Analytics
MYRA School of Business
06.2013 - 2015.06
Senior Systems Engineer
Infosys Technologies
08.2010 - 06.2013
BE Electrical And Electronics - Engineering
MS Ramaiah Institute of Technology
06.2006 - 2010.06