Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Generic
Bharath Shivashankar

Bharath Shivashankar

Senior Manager - Marketing Analytics
Bengaluru

Summary

Analytics & AI Program Leader with 12 years’ experience, including 8 years driving MMM and ROI optimization across US, Europe, and APAC. Skilled in Python, R, Bayesian MMM, and digital measurement, with a track record of advising Fortune 500 clients and delivering C-level marketing insights through AI-enabled delivery innovations

Overview

15
15
years of professional experience

Work History

Senior Manager- Analytics

Kantar Group
11.2016 - Current
  • Lead global MMM delivery and ROI consulting for 100+ brands across FMCG, Retail, Auto, BFSI, and Non-Profit sectors, shaping multimillion-dollar marketing investment decisions across US, Europe, and APAC.
  • Expert in Bayesian MMM, time series regression, priors, elasticities, and equity modeling, delivering decision-ready insights to C-level stakeholders.
  • Skilled in Python and R for statistical modeling and automation; applied to accelerate MMM workflows and ensure modeling rigor.
  • Partnered with digital marketing teams to align MMM outputs with attribution, funnel analytics, and cross-channel measurement, enabling holistic ROI recommendations.
  • Pioneered AI-enabled delivery innovations (prompt-driven Copilot agents, narrative automation, Planner governance) that reduced analysis-to-insight cycle time by 25–30%.
  • Built and mentored a 20+ member analytics team, instilling consulting-first storytelling, business impact framing, and quality governance.
  • Recognized as a trusted advisor to senior executives, simplifying complex econometrics into actionable business strategies and influencing media allocation at CFO/CMO level.

Business Analyst

Finastra | Financial Software Solutions & Systems
06.2016 - 11.2017
  • Partnered with global banking clients to design and deliver data-driven business requirements, translating complex needs into actionable solutions.
  • Applied Agile/Scrum methodologies to manage product development cycles, ensuring on-time delivery of financial analytics modules.
  • Built strong foundations in consulting, stakeholder communication, and executive reporting, skills later leveraged to drive C-level MMM engagements.
  • Strengthened ability to bridge technical teams and business leaders, aligning analytics outputs with strategic decision-making.

Senior Systems Engineer

Infosys Technologies
08.2010 - 06.2013
  • Developed and tested financial analytics software (FinRulez, part of the Finacle suite) used by global banks, ensuring high accuracy and reliability in mission-critical environments.
  • Gained strong foundations in programming (Java, C, UNIX) and analytical problem-solving, skills later applied to advanced modeling and automation in MMM.
  • Designed and led internal training programs on communication and data presentation, enhancing stakeholder engagement and cross-team collaboration — capabilities now central to C-level consulting.

Education

MBA - Marketing And Analytics (Exchange Program)

Catolica Lisbon School of Business And Economics
Lisbon
06.2014 - 2015.01

MBA - Marketing Analytics

MYRA School of Business
Mysore
06.2013 - 2015.06

BE Electrical And Electronics - Engineering

MS Ramaiah Institute of Technology
Bangalore
06.2006 - 2010.06

Skills

    Marketing Mix Modeling (MMM): Bayesian MMM, Time Series, Elasticities, Equity Modeling

    ROI Optimization & Cross-Channel Measurement

    Digital Measurement: Attribution, Experiments, Funnel Analytics (conceptual & advisory)

    AI-enabled Delivery & Automation (Copilot Agents, Narrative Generation, Planner Governance)

    Executive Storytelling & C-level Consulting

    Global Client Engagement & Stakeholder Management

    Team Leadership, Mentorship & Program Governance

    Agile/Scrum Project Management

Software

Programming & Analytics: R, Python, SQL (basic)

Machine Learning Libraries: scikit-learn, XGBoost, TensorFlow (conceptual exposure)

Visualization & Reporting: Excel, PowerPoint

Collaboration & Workflow: Microsoft Planner, Jira, SharePoint, Git (basic)

Interests

Exploring new destinations through travel

Staying active with yoga and fitness routines

Enjoying a good game of football whether on the field or online

Delving into books across genres

Finding tranquility through meditation

Timeline

Senior Manager- Analytics

Kantar Group
11.2016 - Current

Business Analyst

Finastra | Financial Software Solutions & Systems
06.2016 - 11.2017

MBA - Marketing And Analytics (Exchange Program)

Catolica Lisbon School of Business And Economics
06.2014 - 2015.01

MBA - Marketing Analytics

MYRA School of Business
06.2013 - 2015.06

Senior Systems Engineer

Infosys Technologies
08.2010 - 06.2013

BE Electrical And Electronics - Engineering

MS Ramaiah Institute of Technology
06.2006 - 2010.06
Bharath ShivashankarSenior Manager - Marketing Analytics