12+ years of experience in Ad Policy QA, Partner Operations & Display Escalations (JIRA) | Project Management | Marketing Operations Management | AD Quality | Sales | Aspiring Disc Jockey | Event Manager.
Overview
13
13
years of professional experience
1
1
Certification
Work History
NETWORK QUALITY OPTIMISATION SPEC II
Yahoo Software Development India Private Limited
06.2016 - Current
Lead end-to-end Ad Quality operations for GAM ARC Contributions, Live Site Reviews, global support tickets, and daily quality audits, ensuring policy compliance and maintaining a safe, trusted ad marketplace across regions.
Act as the primary escalation point for advertiser and campaign-related issues, collaborating with Sales, Product, Engineering, Policy, and external partners (Index Exchange, Deloitte) to resolve complex cases, safeguard revenue, and deliver high client satisfaction.
Managed Deloitte and Live Ops partner teams - including training, shadowing, reverse shadowing, mock ID reviews, task allocation, quality checks, and tool issue resolution - ensuring full coverage during Yahoo holidays and peak workloads.
Managed Deloitte partner team for 1.5+ years, overseeing people management, reporting, training, shadowing, task allocation, and weekly team meetings to ensure operational excellence, resolve tool-related issues, and maintain service levels.
Oversee campaign and creative performance monitoring using dashboards and data analysis to identify underperforming ads, implement corrective actions, and partner with cross-functional teams to optimise delivery, pacing, and ROI.
Drive process improvements, including the expansion of the approved domain list by 1,300+ verified domains, improving detection of non-compliant ads and reducing operational turnaround time.
Deliver targeted training and mentorship to global team members on GAM ticket handling, reporting, and policy interpretation, enhancing team expertise, operational efficiency, and review accuracy.
Lead automation initiatives to improve machine learning model accuracy and ad review effectiveness, managing projects from concept to rollout in partnership with Deloitte.
Champion new tools and workflows, including the Ad Screening UI, improving review efficiency, service levels, and stakeholder experience.
Manage end-to-end quality control processes across multiple teams to ensure operational alignment, consistent policy application, and high-quality ad delivery.
Lead high-impact operational initiatives, including the 2019 ILS Clean-up (reclassifying 3,981 flagged domains) and Auto Clear/Auto Ban programs, optimising delivery and ensuring policy compliance across the Yahoo Ad Marketplace.
Direct full lifecycle policy implementation collaborating with global Policy teams to evaluate product features, roll out regional and country-specific guidelines, and update policies in real time to reflect evolving standards.
JR.INVESTOR ANALYST
Naseba
07.2015 - 05.2016
Responsible for assigned sales targets.
Lead extensive research to identify potential investors in the MENA & Asia.
Research Investors through phone interview to understand their investment habits & mandates.
Build customer relationships with HNIs & Institutional investors from emerging markets.
Lead initiatives to bridge HNIs with potential business opportunities.
EXECUTIVE IN EVENTS & MARKETING
Fuel Media Solution's Pvt. Ltd
08.2014 - 02.2015
Projects: Career Utsav: I had the opportunity to be a part of Fuel India for a period of almost six months, during which I worked on the Career Utsav project - South India's leading mega educational event. I held the position of Project Head for SPOT (Success Path Of Toppers) from August 2014 to February 25th, 2015.
ANALYST IN SECURITIES LENDING
Northern Trust
03.2013 - 06.2014
Drive and manage Equities, Fixed Income & 3rd Party Lending processes.
Lead training & development on Securities Lending in Equities and Fixed Income.
Managed monthly Pooling payouts for SL Pension Fund clients.
Lead investigation & reviewer of discrepancies & assigned credits to the pay-outs team at London.
ASSOCIATE IN CUSTOMER RESEARCH AND RESOLUTION
Fidelity Investments
05.2012 - 02.2013
Been part of Fidelity Investments from 24th May 2012 - 28th Feb 2013, as an Associate in Customer research and resolution.
Education
Diploma Course - General Management
JAIN UNIVERSITY
01.2012
Bcom - undefined
JAIN UNIVERSITY
01.2012
PUC - undefined
SRI BHAGWAN MAHAVEER JAIN COLLEGE
01.2009
SSLC - undefined
CITIZEN'S ENGLISH SCHOOL
01.2007
Skills
Ad Quality & Policy Compliance
Automation knowledge
Basic SQL
Cross-Functional Collaboration
Data-Driven Decision Making
Escalation Management
Events & Marketing
Jira
Leadership & People Management
Google Ad Manager
Index Exchange Tool
Strong Communication
Looker Studio
Microsoft Office
People Development
Problem-solving abilities
Social media marketing and Optimization
Certification
Digital Marketing Foundations
Operation Excellence Foundations
A Guide for Managers
Awards
Spot bonus in 2021 (Outstanding performance on Display Ad Quality operation).
2020-12-01, Won Bravo Award in 2021. 2020-12-01,
Culture Force 2020 Team Award. 2019-12-01,
Spot bonus in 2020 (DeloitteOSP transition for Network Quality). 2019-12-01
Talent Acquisition Sr Analyst at Yahoo Software Development India Private LimitedTalent Acquisition Sr Analyst at Yahoo Software Development India Private Limited
Senior Network Quality Optimization Specialist at Yahoo Software Development India Private LimitedSenior Network Quality Optimization Specialist at Yahoo Software Development India Private Limited