Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Bharath Varma AVS

Hyderabad

Summary

A conversation enthusiast thriving with excellent communication skills, both verbal and written. Enthusiastic marketer with an engineering background. Content creator by day and songwriter by night.

Overview

9
9
years of professional experience

Work History

Head of Marketing

IRA Realty Tech Pvt. Ltd.
Hyderabad
06.2024 - Current
  • Developed comprehensive marketing strategies for property listings and client engagement.
  • Led cross-functional teams to execute innovative branding campaigns effectively.
  • Analyzed market trends to inform strategic decisions and enhance marketing efforts.
  • Managed digital marketing initiatives, including social media and email campaigns.
  • Collaborated with sales teams to align marketing objectives with business goals.
  • Oversaw budget allocation for marketing projects, ensuring optimal resource utilization.
  • Mentored junior marketing staff, fostering skill development and collaboration.
  • Conducted competitor analysis to identify areas for improvement and differentiation.

Founder - Digital Marketing, Music, and Event Management

Laantaru Entertainments
Hyderabad
08.2022 - Current
  • Composed an ad song for Bingo to promote their products in the South Indian market
  • Composed an ad song 'Hero Hum Bachman Se' for the HERO Xtreme 160R 2024 campaign
  • Devised digital media strategies for brands (Udipi's Upahar, Rewind Aesthetics, PVR Cosmetology)
  • Performed in a hip-hop music video sponsored by boAt in collaboration with the Indian Film Project

Social Media Manager B2B - BNPL

Psi Phi Global Solutions Pvt Ltd (OkCredit)
Bengaluru
07.2021 - 04.2022
  • Accelerated B2B growth by bringing down 'Acquire 1k followers' metric from 45 to 16 days
  • Initiated a growth hacking experiment (a Hindi rap song) and executed it by collaborating with a record label
  • Developed engaging social media content for diverse platforms and audiences.

Creative Director - Print | New Media | Sales

PER SFT Associates Pvt Ltd
Hyderabad
12.2019 - 06.2021
  • Streamlined content for client websites, newsletters, emails, and internal product messaging
  • Delivered copy for real estate brochures, hoardings, flyers, and 3D walkthrough videos
  • Designed the wireframes for easy user navigation, catalogued themes and design styles, and structured content for an interior design tech platform named 'Steer'
  • Increased the scope of services by catering to clients that add value to PER SFT indirectly.
  • Appraised for up-selling services to existing clients, thereby generating revenue that helped the marketing team operate as an independent unit

Social Media & Community Manager - Facebook | SEO

Lennon Agritech Pvt. Ltd (FarmGuide)
Gurgaon
11.2017 - 08.2019
  • Accelerated organic growth by creating content and deploying SEO practices for FarmGuide AI services
  • Generated content for the central government-backed crop insurance website (PMFBY).
  • Accelerated the development and launch of 'Sponsor a Farmer,' a crowdfunding initiative to provide information services to Indian farmers.

Social Media & Community Manager - Facebook | SEO

Internshala
Gurgaon
01.2017 - 08.2017
  • Processed 16,832 applications to onboard Internship Student Partners from 1300 colleges across India
  • Generated the highest number of Internshala Trainings Sales via the student partners

Education

Bachelor of Technology - Electronics & Communication Engineering

Vivekananda Global University
Jaipur, RJ, India
01.2017

High School -

Ravindra Bharathi School
Visakhapatnam, AP, India
01.2014

Intermediate - MPC

Sri Chaitanya Junior College
Visakhapatnam, AP, India
01.2013

Skills

  • Medium
  • WonderShare Video
  • Canva
  • Adobe Express
  • Google search console
  • Google Analytics
  • SQL data extraction
  • Meltwater
  • Hootsuite
  • Buffer
  • Ubersuggest
  • Moz
  • Shopify store builder
  • Wordpress

Accomplishments

  • Life as an artist - Initiated my songwriting journey during the 2020-21 lockdown, launched 5 original Telugu hip hop songs in 2022, won the Platinum award at the 50 hour music challenge hosted by Indian Film Project, bagged a music video deal from the company 'Boat', created a band, and established presence for my personal brand 'PIN 16'.
  • Master Trainer PMFBY - Addressed & educated officials from Insurance companies, banks, and State governments on how to make effective use of the revamped Crop Insurance Portal. Facilitated in various States in India.
  • Collaboration with Rohit Gandhi - Travelled to remote parts of UP to get farmer interviews with Emmy award winning documentary filmmaker Rohit Gandhi.
  • Bollywood Acknowledgment - Composed a short story that got retweeted by Bollywood Director Nila Madhab Panda and actor Sanjai Mishra.
  • Toastmaster International - Participated in an area-level humorous speech contest and emerged as the runner up for a speech 'The South Indian Girlfriend' during my graduation.

Timeline

Head of Marketing

IRA Realty Tech Pvt. Ltd.
06.2024 - Current

Founder - Digital Marketing, Music, and Event Management

Laantaru Entertainments
08.2022 - Current

Social Media Manager B2B - BNPL

Psi Phi Global Solutions Pvt Ltd (OkCredit)
07.2021 - 04.2022

Creative Director - Print | New Media | Sales

PER SFT Associates Pvt Ltd
12.2019 - 06.2021

Social Media & Community Manager - Facebook | SEO

Lennon Agritech Pvt. Ltd (FarmGuide)
11.2017 - 08.2019

Social Media & Community Manager - Facebook | SEO

Internshala
01.2017 - 08.2017

Bachelor of Technology - Electronics & Communication Engineering

Vivekananda Global University

High School -

Ravindra Bharathi School

Intermediate - MPC

Sri Chaitanya Junior College

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Bharath Varma AVS