BHARATHRAJ D

To secure an entry-level position in a challenging and dynamic environment within the core engineering sector and in the business analytics world, where I can contribute to innovative projects and enhance my technical skills and analytical skills.

Impact of Predictive Analytics on Marketers’ Engagement Performance

• Conducted an in-depth study on how predictive analytics enhances digital marketing strategies post-pandemic.
• Collected and analyzed survey data from 218 respondents (marketing and business professionals) using statistical techniques (Chi-Square, ANOVA, Rank Correlation).
• Identified key predictive analytics models (Time Series, Clustering, Classification) and their applications in marketing performance optimization.
• Examined digital fraud prevention methods and their impact on brand reputation, using real-world case studies.
• Explored machine learning tools (decision trees, neural networks, data mining) for predictive insights in customer behavior and ad targeting.
• Provided actionable recommendations for B2B marketers on leveraging analytics tools to enhance digital campaigns.

Deloitte Australia Data Analytics Job Simulation on Forage - February 2025

• Completed a Deloitte job simulation involving data analysis and forensic technology
• Created a data dashboard using Tableau
• Used Excel to classify data and draw business conclusions