Summary
Overview
Work History
Education
Skills
Timeline
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Bharati Khosla

Brand Manager
Mumbai- Maharashtra

Summary

Multilingual Post graduate with MBA with strong focus on business policies and growth. Proven record of efficiently interpreting and analyzing complex, high-volume data

Eager to gain further knowledge and skills in established company with fast-paced setting. Detail-orientated Brand Communication adept at making critical decisions, managing deadlines and conducting team reviews. With expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements.

Energetic Relationship Manager proficient at facilitating communication between departments and increasing the quality of service to customers at all levels.

Driven Relationship Manager focused on deepening client relationships by providing superior service and support.

Outgoing and ambitious professional with 3 years' experience . Smart professional with talents in planning, budgeting and forecasting. Reliable

Finance Manager focused on KPI oversight and mentoring employees in data processes. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-driven

Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Proactive and achievement-oriented Senior Brand Manager bringing more then 2 years of marketing and leadership experience with special emphasis helping Corporate clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

11
11
years of professional experience
29
29
years of post-secondary education
3
3
Languages

Work History

Senior Brand Manager

Kalpataru Ltd
Mumbai
02.2023 - Current
  • Strategic Brand Development: Lead the development and execution of strategic branding initiatives to enhance the visibility and reputation of the company's products or services in the builder lobby market.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify industry trends, consumer preferences, and competitive landscapes, providing insights to inform brand strategies and campaigns.
  • Brand Positioning and Differentiation: Define and communicate the unique value proposition of the company's offerings within the builder lobby sector, ensuring alignment with target audience needs and preferences.
  • Marketing Campaign Management: Plan, implement, and oversee marketing campaigns tailored specifically to the builder lobby industry, utilizing various channels such as digital marketing, advertising, trade shows, and sponsorships.
  • Content Creation and Management: Develop compelling content, including product descriptions, brochures, presentations, and website materials, to effectively communicate the brand message and engage target audiences.
  • Collaboration with Cross-Functional Teams: Work closely with cross-functional teams including sales, product development, and design to ensure brand consistency and alignment across all touchpoints.
  • Brand Performance Tracking and Analysis: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding efforts and marketing campaigns, making data-driven recommendations for optimization and improvement.
  • Relationship Building and Stakeholder Management: Cultivate strong relationships with key stakeholders such as builders, architects, contractors, and distributors to enhance brand visibility and drive business growth within the builder lobby sector.
  • Budget Management: Develop and manage budgets for brand marketing activities, ensuring efficient allocation of resources to maximize ROI and achieve strategic objectives.
  • Brand Compliance and Standards: Ensure adherence to brand guidelines and standards across all marketing materials and communications within the builder lobby industry, maintaining consistency and integrity of the brand image.
  • Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of the organization
  • Increased market share through the execution of targeted product launches and promotional campaigns
  • Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities
  • Evaluated and adjusted marketing strategies based on evolving market conditions, ensuring brand remained relevant and competitive in the industry

Assistant Brand Communication Manager

FASHIIONISTA
Mumbai
11.2021 - 02.2023
  • Analyze brand positioning and consumer insights.
  • Shape and communicate our visions and mission.
  • Translate brand elements into plan and go - to market strategies.
  • Lead creative development to motivate the target audience to take action.
  • Establish performance specifications, cost and price parameters , market applications and sales estimate
  • Oversee new and ongoing marketing and advertising activities
  • Send Press release, Post press release and press invite.
  • Management of Guests and Celebrity .
  • Prepare Budget for each shows and look profit after all expenses.
  • New city Exploration, Networking , Competition tracking of shows, Connecting with clubs , Prepare Calendar for upcoming shows.
  • Monitoring of Artwork ,Digital , Content Monitoring, Times Digital promotions , Fashion related content on Facebook and Instagram creation so that public gets awareness about fashionista.
  • Utilised practical communications skills to maintain and build positive client relationships.
  • Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth
  • Achieved departmental goals by developing and executing strategic plans and performance metrics
  • Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions
  • Successfully managed budgets and allocated resources to maximize productivity and profitability
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty
  • Improved staffing during busy periods by creating employee schedules and monitoring call-outs

Relationship Manager

KOTAK MAHINDRA BANK PVT LTD
Mumbai
03.2021 - 10.2021
  • Generated new business and referral clients in partnership with financial advisors and branch team
  • Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction
  • Achieved goals for sale of bank products and services and exceeded performance metrics for customer service
  • Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products
  • Assisted customers with opening accounts and signing up for new services
  • Maintained friendly and professional customer interactions.

Wealth Manager

Money bulls Securities PVT. LTD
Mumbai
10.2020 - 03.2021
  • Guided clients through compiling important financial histories and documentation for evaluation
  • Assisted clients in making beneficial and strategic decisions regarding investments, low-cash financing and sourcing overseas partners
  • Provided specialized financial planning support for clients with diverse portfolios and individual needs
  • Advising Affluent & HNI clients on their
  • Investments across a gamut of wealth products and managing their overall financial portfolio
  • Deepening the wallet from existing clients
  • Manage client portfolios, keeping client plans up-to-date
  • Analyse client portfolios and make necessary suggestions
  • This includes comprehensive financial planning and asset allocation and accordingly advising clients on investment products and services across asset classes
  • Seek to establish a level of trust and confidence with the client so that any financial need can be addressed and solutions offered
  • Procuring the potential/ target clients through networking, database, market analysis and references
  • Achieving financial goals and maintaining organization brand value
  • Ensure highest levels of customer service and experience to these HNI customers
  • Interact with clients to update them on research calls and advising on asset allocation within their financial portfolio and guide them on their investments.

Relationship Manager

ICICI BANK PVT LTD
Mumbai
06.2018 - 09.2020
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills
  • Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction
  • Achieved client satisfaction and loyalty by establishing collaborative relationships, facilitating needs assessment
  • Creating lead generation and on boarding MNC companies
  • Provide Customer service to existing customers
  • Being a one-point solution for all the products at a company
  • Manage all the direct and indirect transactions of the Corporate.

Internship Trainer

Omkar Relator's Pvt Ltd
Mumbai
04.2017 - 06.2017
  • Creating lead generation by meeting all the Channel Partners
  • Managing walk-in customers on site
  • Closing the deal by managing entire procedure
  • Used [Software] to design training for [Type] employees and increase company retention and productivity rates [Number]%
  • Trained and mentored [Number] new personnel hired to fulfill various roles
  • Identified workers with specific skill sets to recommend for promotions or raises, increasing internal hiring [Number]%

Internship

Radio Station 107.8 FM
Mumbai
10.2012 - 01.2013
  • Radio station at 107.8 FM, Mumbai
  • Going both ON- AIR and OFF-AIR with RJ
  • Prepare Jingles and Slogans to explore your
  • Creativity
  • To prepare your own script regarding the occasions when you are interviewing someone.
  • Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines
  • Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns

Education

Master of Business Administration - MARKETING

Lala Lajpatrai College Of Management
Mumbai, MH
08.2016 -

Bachelors of Mass Media - Marketing, Media

Guru Nanak Khalsa College of Commerce
Mumbai, MH
06.2012 -

Certificate of Higher Education - Science

Guru Nanak Khalsa College
Mumbai
07.2010 -

Secondary Education (SSC) -

Premier High School
Mumbai
06.2001 -

Skills

Business Development

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Timeline

Senior Brand Manager

Kalpataru Ltd
02.2023 - Current

Assistant Brand Communication Manager

FASHIIONISTA
11.2021 - 02.2023

Relationship Manager

KOTAK MAHINDRA BANK PVT LTD
03.2021 - 10.2021

Wealth Manager

Money bulls Securities PVT. LTD
10.2020 - 03.2021

Relationship Manager

ICICI BANK PVT LTD
06.2018 - 09.2020

Internship Trainer

Omkar Relator's Pvt Ltd
04.2017 - 06.2017

Master of Business Administration - MARKETING

Lala Lajpatrai College Of Management
08.2016 -

Internship

Radio Station 107.8 FM
10.2012 - 01.2013

Bachelors of Mass Media - Marketing, Media

Guru Nanak Khalsa College of Commerce
06.2012 -

Certificate of Higher Education - Science

Guru Nanak Khalsa College
07.2010 -

Secondary Education (SSC) -

Premier High School
06.2001 -

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Bharati KhoslaBrand Manager