Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Bhargav C

Bhargav C

Category Manager
Bengaluru

Summary

Dynamic and Results-Driven Category Manager with 5+ Years of Experience in eCommerce. Expert in Product Strategy, Merchandising and Data Analysis. Proven track record of enhancing customer engagement by developing and executing strategic category plans. Skilled in optimizing product assortments, managing end-to-end merchandising for high-impact events, and leveraging data to inform decision-making. Adept at collaborating with cross-functional teams, driving product visibility, and utilizing digital marketing strategies to enhance brand presence and performance.

Overview

7
7
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Category Manager

Flipkart Internet Private
Bengaluru
10.2024 - Current
  • Managed 25+ high-impact events (BBD, BSD, EOSS, etc.) over the last 3+ years, overseeing end-to-end execution and coordination.
  • Collaborated with multiple stakeholders, including KAMs and central teams, to drive cross-functional projects and events tailored to specific business objectives and seasonal occasions.
  • Planned and executed 15+ brand launches, including strategic social media collaborations with influencers and video commerce initiatives on the platform, driving significant brand visibility and customer engagement.
  • Led cross-channel campaigns, integrating influencer partnerships and video content to enhance product discovery, increase conversion rates, and strengthen brand presence across digital touchpoints.
  • Designed and developed multiple wireframes tailored to various occasions on the platform, ensuring consistent customer engagement and delivering a rich, relevant shopping experience that aligned with user needs and seasonal trends.
  • Developed sell frameworks and automated dashboards for Alpha, Branded, Unbranded, and Overall category funnels (YoY, MoM), tracking key metrics like PPV, GMV, CVR across Direct, Perf, CRM, SEO, Search, Merch, and Reco levels, enabling real-time insights and decision-making.

Assistant Manager

Flipkart Internet Private
Bengaluru
09.2021 - 09.2024
  • Developed comprehensive traffic plans for the Men's Clothing category, conducting in-depth analysis of all touchpoints to identify current trends, conversion uplifts, and traffic patterns.
  • Revamped Category brand tiering to deliver targeted selections for LA, MA, and HA cohorts, optimizing customer experience. Led D1/D2 filter analysis and cleanup, enhancing sequencing based on events and business priorities, resulting in a 5% YoY increase in Apparel adoption.
  • Conducted experience benchmarking against Myntra, Nykaa Fashion, Ajio, Meesho, Shein, and TRENDYOL to define product requirements and execute within available toolsets.
  • Led D2C and under-indexed vertical charters, creating a comprehensive plan to boost revenue by providing dedicated homepage, CRM, and social media visibility, resulting in a 27% YoY revenue growth for these categories.

Senior Executive

Flipkart Internet Private
Bengaluru
08.2019 - 08.2021
  • Creating Category Contents of different constructs based on different Trends and Occasions thereby
    improving the shopping experience of the customers which results in higher conversions and which
    helps to improve business for Flipkart.
  • Setting up a structure for the execution of Category internal events and Merch Analysis.
  • Wireframe creation for a page and Content addition accordingly to give a Rich shopping experience to
    our customers to gain good conversion rates.
  • Monitoring the performance of Contents, Themes and Pages through metrics like CTR, PPV and Units to understand the trend of the sale and take necessary actions accordingly.
  • Worked on Search Term analysis of Different Verticals to see the customers engagement with that
    particular Verticals and there by taking appropriate actions.

Process Associate

Amazon
Bengaluru
08.2018 - 06.2019
  • As a Process Associate took the responsibility of handling all the EU region market places in a Pricing
    related Operations.
  • Partnered with cross‑functional teams to conduct thorough discovery and due diligence on existing
    processes.
  • Conducted training and change management processes to improve operations
  • Determined and recommended methods to address improvement opportunities

Education

M.Tech - Design And Manufacturing

National Institute of Technology, Silchar
Silchar, India
07.2016 - 05.2018

B.Tech - Mechanical Engineering

G Pulla Reddy Engineering College
Kurnool, India
07.2011 - 07.2015

Skills

  • Stakeholder Management

  • Product Knowledge and Category Expertise

  • Date Analysis & Insights

  • Merchandising & Product Selection

  • Cross-Functional Collaboration

  • Digital Marketing & CRM

  • Customer Experience Optimization

Accomplishments

  • Received Spot light award consecutively for 3 months for the best performance at Amazon.
  • Received Instant Karma award 4 times for being the best performer in the team at Flipkart.

Timeline

Category Manager

Flipkart Internet Private
10.2024 - Current

Assistant Manager

Flipkart Internet Private
09.2021 - 09.2024

Senior Executive

Flipkart Internet Private
08.2019 - 08.2021

Process Associate

Amazon
08.2018 - 06.2019

M.Tech - Design And Manufacturing

National Institute of Technology, Silchar
07.2016 - 05.2018

B.Tech - Mechanical Engineering

G Pulla Reddy Engineering College
07.2011 - 07.2015

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Bhargav CCategory Manager