Bhaskar Sarma
Sales & Business Devevelopment
Guwahati
Summary
Award-Winning, Highly Motivated, Sales & Marketing Professional with over 19years of experience in Business Development, Channel Sales, Distribution Management and Brand Building across the Automotive, Tyre, Bank & Telecommunications Industries in India. Proven abilities in enhancing revenues, profits & market share by developing deep relationships with channel partners & high-profile accounts and by devising & implementing strategic plans for ATL & BTL communications. Innovative & result-driven manager focused on achieving exceptional results in highly competitive environment that demands continuous improvement & strong analytical, problem solving and organizational skills. Possesses expertise in managing internal & channel teams to work in sync with corporate objectives, appointing, mentoring.
Overview
19
19
years of professional experience
3
3
Languages
2
2
years of post-secondary education
Work History
DY MANAGER
Suzuki Motorcycle India Pvt. Ltd
09.2020 - Current
- Brand-awareness and achieve the primary & secondary sales targets for two-wheeler within my set of dealers, apparels & accessories, dealer-wise & model-wise across the territory under jurisdiction through channel sales, Institutional sales and key account management
- Dealer scouting & business development of new prospect
- Team Management & aspiring to contribute and work actively with a dynamic- enthusiastic team
- Incessantly strive towards meeting with new challenges along with positive motivation team facilitator
- Formulate & implement the market-wise & product-wise strategy based on sales forecasts, market-trend analysis, enquiry management, Exchange Process implementation & leakage analysis
- Build brand, Infuse of Exchange Scheme, increase penetration, enhance sales & generate enquiries by establishing strategic alliances / tie- ups with suitable business partners and planning & executing town-specific BTL activities according to the budget & the festival calendar
- Launch new products, executing successful promotional campaigns across states ATL & BTL activities
- Sources of network: dealers, ASSC & sub-dealers
- Fulfil of Network gap and motivating them through dealer-activities and training their staff to achieve individual targets in sync with organizational goals
- Developed MIS reporting dealer-wise, overseeing & resolving customer complaints in a timely manner
- Regular Follow up & business development by focusing the Vehicle Exchange periodically
- Conduct of Regular BTL Activities in across the dealership to enhance the retail & closely monitor the conversion ratio
- HIGHLIGHTS & CONTRIBUTIONS: Achieved to handle the extremely difficult North East market by attaining 169% growth, tripling market share and adding 4 new dealerships, 16 SD, 5 ASSC in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Leader during 2018-19 in Guwahati & Aizawl in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Share growth 6.7% to 11.12% at Jamshedpur Market 2019-20 in Suzuki Motorcycle India Pvt
- Ltd
- Achieved Market Share from 8.6% to 16.3% in Agarpara Market, West Bengal in Suzuki Motorcycle India Pvt Ltd by 2022-23.
DY MANAGER
Suzuki Motorcycle India Pvt. Ltd
10.2019 - 09.2020
- Brand-awareness and achieve the primary & secondary sales targets for two-wheeler within my set of dealers, apparels & accessories, dealer-wise & model-wise across the territory under jurisdiction through channel sales, Institutional sales and key account management
- Dealer scouting & business development of new prospect
- Team Management & aspiring to contribute and work actively with a dynamic- enthusiastic team
- Incessantly strive towards meeting with new challenges along with positive motivation team facilitator
- Formulate & implement the market-wise & product-wise strategy based on sales forecasts, market-trend analysis, enquiry management, Exchange Process implementation & leakage analysis
- Build brand, Infuse of Exchange Scheme, increase penetration, enhance sales & generate enquiries by establishing strategic alliances / tie- ups with suitable business partners and planning & executing town-specific BTL activities according to the budget & the festival calendar
- Launch new products, executing successful promotional campaigns across states ATL & BTL activities
- Sources of network: dealers, ASSC & sub-dealers
- Fulfil of Network gap and motivating them through dealer-activities and training their staff to achieve individual targets in sync with organizational goals
- Developed MIS reporting dealer-wise, overseeing & resolving customer complaints in a timely manner
- Regular Follow up & business development by focusing the Vehicle Exchange periodically
- Conduct of Regular BTL Activities in across the dealership to enhance the retail & closely monitor the conversion ratio
- HIGHLIGHTS & CONTRIBUTIONS: Achieved to handle the extremely difficult North East market by attaining 169% growth, tripling market share and adding 4 new dealerships, 16 SD, 5 ASSC in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Leader during 2018-19 in Guwahati & Aizawl in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Share growth 6.7% to 11.12% at Jamshedpur Market 2019-20 in Suzuki Motorcycle India Pvt
- Ltd
- Achieved Market Share from 8.6% to 16.3% in Agarpara Market, West Bengal in Suzuki Motorcycle India Pvt Ltd by 2022-23.
DY MANAGER
Suzuki Motorcycle India Pvt. Ltd
10.2017 - 09.2019
- Brand-awareness and achieve the primary & secondary sales targets for two-wheeler within my set of dealers, apparels & accessories, dealer-wise & model-wise across the territory under jurisdiction through channel sales, Institutional sales and key account management
- Dealer scouting & business development of new prospect
- Team Management & aspiring to contribute and work actively with a dynamic- enthusiastic team
- Incessantly strive towards meeting with new challenges along with positive motivation team facilitator
- Formulate & implement the market-wise & product-wise strategy based on sales forecasts, market-trend analysis, enquiry management, Exchange Process implementation & leakage analysis
- Build brand, Infuse of Exchange Scheme, increase penetration, enhance sales & generate enquiries by establishing strategic alliances / tie- ups with suitable business partners and planning & executing town-specific BTL activities according to the budget & the festival calendar
- Launch new products, executing successful promotional campaigns across states ATL & BTL activities
- Sources of network: dealers, ASSC & sub-dealers
- Fulfil of Network gap and motivating them through dealer-activities and training their staff to achieve individual targets in sync with organizational goals
- Developed MIS reporting dealer-wise, overseeing & resolving customer complaints in a timely manner
- Regular Follow up & business development by focusing the Vehicle Exchange periodically
- Conduct of Regular BTL Activities in across the dealership to enhance the retail & closely monitor the conversion ratio
- HIGHLIGHTS & CONTRIBUTIONS: Achieved to handle the extremely difficult North East market by attaining 169% growth, tripling market share and adding 4 new dealerships, 16 SD, 5 ASSC in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Leader during 2018-19 in Guwahati & Aizawl in Suzuki Motorcycle India Pvt
- Ltd
- Adjudged as Market Share growth 6.7% to 11.12% at Jamshedpur Market 2019-20 in Suzuki Motorcycle India Pvt
- Ltd
- Achieved Market Share from 8.6% to 16.3% in Agarpara Market, West Bengal in Suzuki Motorcycle India Pvt Ltd by 2022-23.
Dy. District Sales Manager
Bridgestone India Pvt Ltd
08.2010 - 09.2017
- Led a team of 1 to manage the P&L, sales and marketing activities (ATL & BTL) through channel management & institutional sales in the region, reaching out to new & unexplored segments to revitalize stagnant / declining business
- Developed & implemented strategy & marketing programs to engage customers, facilitating the communication process to leverage the benefits of multiple resources and support corporate objectives
- Oversaw the branding & marketing, handling & distributing branding materials (POP) across the region, designing & publishing newspaper ads based on festivals & events and conceptualizing & running promotional campaigns for new product launches
- Appointed & established dealers, sub-dealers & SELECT for vacant areas, mentoring them, training their staff and conducting dealer-wise regular activities to enhance sales
- New Dealer appointment, Channels sales, Keep competitor’s record, SDS Collection, Select Appointment
- Build up strong relationship with Dealer principal and Fleet Owners
- Responsible for day to day sales monitoring as well as customer service also
- HIGHLIGHTS & CONTRIBUTIONS: Best Performer Award of the East Zone during 2014-15 in Bridgestone India Pvt Ltd for Highest Market Share growth in Pan India.
Territory Leader
Ceat Limited
09.2006 - 07.2010
- Enhanced sales of organizational product in new areas & among non-users through competitor-targeting, maintenance of good relationships with fleet-owners & Truck/ LCV-owners and extensive BTL activities undertaken in Assam & Arunachal Pradesh
- Range Selling, Periodic review of sales, analyze area wise performance vis-à-vis target and achievement
- Build up strong relationship with Dealer principal and Fleet Owners
- Responsible for day to day sales monitoring as well as customer service also
- Network Development
- SDS Collection
- HIGHLIGHTS & CONTRIBUTIONS: 'VP’S ROLE OF HONOUR' award winner in 2008-09 for Highest Growth in Range Selling in Ceat Limited
- Winning international trips to Thailand (2008) & Singapore (2009) and also achieved recognition for Best performer in Ceat Limited.
Relationship Officer
Standard Chartered Bank
03.2006 - 08.2006
- Sourcing Saving A/c, Demat A/c, Fixed Deposit and generating leads for Asset Team
- Cross Selling the Third Party products i.e
- Mutual funds & SIP (Bajaj Allianz)
- Provide the best services to my respectable customers within my limits and maintain the customer attrition and book value of my branch.
Field Executive
Bharti Airtel Limited
02.2005 - 02.2006
- Dealer point and retailer management, Connection of new postpaid & prepaid connections with door to door visit
- Regular activity in various locations through the Canopy for lead generation
- Regular follow up and segregation the leads in Hot, war & Cold
- Target Achievement within the guidelines of Company.
Education
MBA - Marketing
07.2009 - 08.2011
- Honours Finance
Skills
Proficiency in MS-office (Word, Excel, Power Point)
Tally 63
SAP: R/3
ERP: AS400
Effective team management skill along with good leadership and team management abilities
Good Communication, Team Work, Transparency, Leadership & team Management, Adaptability & Responsibility
Comprehensive problem solving abilities Ability to deal with dealer & people diplomatically
Father Name
Kshamadhar Sarma
Date Of Birth
06/30/80
Gender
Male
Languages Known
- English
- Hindi
- Assamese
- Bengali
Home Address
2B, House No- 8, Samridhi Residency, Guwahati, Assam, 781029
References
Available on request
Expected Ctc
As per Company Norms
Education Projects
- PGDBM (Marketing), Guwahati University, 2011, Sales and approach to potential customer for Ceat Tyre., Sales Planning, Distribution of goods, Dealer Management, Direct consumer contact, Forecast of Demand, Revenue generation, Man management, Achieving Target
- B.Com. (Hons.), Guwahati University, Rangapara College, 2002
- Higher Secondary in Commerce, 1999, Rangapara College
- HSLC, 1996, Secondary Education Board of Assam
Personal Information
Marital Status: Married
Timeline
DY MANAGER - Suzuki Motorcycle India Pvt. Ltd
09.2020 - Current
DY MANAGER - Suzuki Motorcycle India Pvt. Ltd
10.2019 - 09.2020
DY MANAGER - Suzuki Motorcycle India Pvt. Ltd
10.2017 - 09.2019
Dy. District Sales Manager - Bridgestone India Pvt Ltd
08.2010 - 09.2017
Guwahati University - MBA, Marketing
07.2009 - 08.2011
Territory Leader - Ceat Limited
09.2006 - 07.2010
Relationship Officer - Standard Chartered Bank
03.2006 - 08.2006
Field Executive - Bharti Airtel Limited
02.2005 - 02.2006