Bhaskar Satheesh
Bengaluru
Summary
A data-driven marketeer with close to 4 years of work experience with firms like Publicis Groupe (present), EY and KPMG. A certified process/tool trainer for the ITTS EMS Team at EY. Throughout my career, I’ve thrived by building strong relationships with stakeholders and coordinating between teams to ensure projects run smoothly. Now, I'm excited to dive into a Marketing role, where I can put my skills to work, unleash my creativity, and make a lasting impact for both the organization and myself.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Business Analyst 2
EPSILON – A Publicis Groupe Company
06.2022 - Current
- Coordinating with clients, agencies, and internal teams to understand, discuss, and finalize the marketing requirements, strategy, and timeline
- As a brand owner, taking complete responsibility for the campaigns throughout the SDLC
- From formulating the Business Requirement Document to building the campaign, testing multiple test cases, peer reviewing the campaign, to deployment, and continuously monitoring progress
- Reviewing existing campaigns and identifying areas for improvement
- Proposing ideas to the wider team to optimize the campaign and reduce potential errors
- Analyzing marketing data quality to identify trends and issues and taking necessary actions if required
- Supporting and reviewing work completed by level 1 associates and providing meaningful feedback
- Working with our core Marketing Team, Developed an Ideal Customer Profile (ICP) for Epsilon by gathering and analyzing client data from various teams across multiple regions and sectors
Business Analyst / Trainer
Ernst and Young (GDS)
05.2021 - 06.2022
- Orchestrating Engagements across the Asia-Pacific region, leveraging SAP’s CRM tool – Mercury
- Cultivating and nurturing professional alliances with key stakeholders and Engagement teams in the Asia-Pacific region to drive revenue growth for the EY GDS India team
- Vigilantly overseeing the entirety of Engagement Lifecycles, proactively identifying opportunities for optimization, and delivering actionable insights to senior leadership
- Crafting and executing dynamic Marketing strategies for the ITTS EMS Team, driving substantial business expansion and revenue generation
- Spearheading comprehensive training initiatives for new hires across diverse regions and teams within EY’s Engagement Management Services practice, ensuring smooth onboarding with adequate knowledge of the process and tool
- Conducting an in-depth analysis of the Partners’ Book of Business, distilling crucial metrics, and delivering strategic recommendations to top management to capitalize on growth opportunities effectively
Marketing Intern
NoBroker Technologies
Bangalore
04.2020 - 07.2020
- New Product Management (No Broker Forum- An online community for real estate related discussions)
- Developing Go to Market strategies for the New Product
- Management and Moderation of the Forum
- Developing Creatives for promotions of the Forum
Business Analyst | Indirect Tax
KPMG India
MUMBAI
07.2018 - 03.2019
- Liaising between GST Commissioners, KPMG’s CA’s and the Clients in setting up meetings, understanding deliverables and co-ordinating with teams to ensure timely, high quality service delivery
- Building professional relationships with IRS officers, GST commissioners and other government GST officials to facilitate easy communication and better understand the deliverables
- Drafting Appeals and replies to Show-Cause-Notices received by various clients in relation to service tax matters
- Filing of returns in Form GSTR-3B and GSTR-1 of clients
- Executed various risk assignments of clients as specified by the firm policy
- Executed due diligence for various clients, supported the team in updating clients about Amendments, Rules and Judgements which are coming up in GST
Education
Post-Graduate Diploma in Management - Marketing & Finance
St. Joseph’s Institute of Management
01.2021
B. Com - Finance
SRI VYASA NSS COLLEGE
01.2018
XII (Senior Secondary) - Commerce
CBSE Board (Chinmaya Vidyalaya)
01.2015
X (Secondary) -
CBSE Board (Chinmaya Vidayalaya)
01.2013
Skills
Technical Skills:
- Digital Marketing
- Marketing Automation
- Branding
- Email Marketing
- Adobe Campaign Classic
- Oracle SQL
- Mercury (SAP CRM Tool)
- Basics of AI/ML for Businesses
- MS Office
Personal Skills:
- Attention to detail
- Stakeholder Management
- Employee Trainer
- Co-ordination and Collaboration
- Adaptability
Certification
- Certified Trainer -SAP Tool -MERCURY, EY
- Google Ad Search Certification
- The Fundamentals of Digital Marketing, Google
- Introduction to SEO, University of California, Davis
- Six Sigma Green Belt, Abhinav Consultants
- New Technologies for Business leaders, Rutgers University
- Google Analytics Certification
Accomplishments
- Received more than 5 spot awards at Epsilon for successfully implementing and managing campaigns throughout its life cycle.
- Received spot award at EY for conducting a 14 member, 7 day new joiner training at short notice.
- Received multiple Gold Standard Ratings (Highest ranked rating in the feedback cycle) from the Onshore Engagement Teams for the quality of work delivered.
- Best Speaker– Toastmaster International SJIM club, August 2020.
Hobbies and Interests
- Sports
- Reading
- Travelling
Languages
- English
- Hindi
- Malayalam
- Tamil
- Kannada
Timeline
Marketing Business Analyst 2
EPSILON – A Publicis Groupe Company
06.2022 - Current
Business Analyst / Trainer
Ernst and Young (GDS)
05.2021 - 06.2022
Marketing Intern
NoBroker Technologies
04.2020 - 07.2020
Business Analyst | Indirect Tax
KPMG India
07.2018 - 03.2019
Post-Graduate Diploma in Management - Marketing & Finance
St. Joseph’s Institute of Management
B. Com - Finance
SRI VYASA NSS COLLEGE
XII (Senior Secondary) - Commerce
CBSE Board (Chinmaya Vidyalaya)
X (Secondary) -
CBSE Board (Chinmaya Vidayalaya)
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