Comscore
Bhaskar Singh
Digital Adtech
New Delhi,Delhi
Summary
As a seasoned adtech and martech professional with 16 years of experience in sales, business development, and marketing within the adtech and martech industries, I bring a dynamic and collaborative consultative approach to leadership. Throughout my career, I've excelled in roles encompassing account management, ads operation, creative ads format, and martech, showcasing my diverse skill set and comprehensive industry understanding.
I have a proven track record of turning low-performing organizations into top revenue producers, thanks to my strategic-thinking approach and ability to contribute innovative solutions. My leadership style is characterized by a passion for collaboration, fostering an engaging and pleasant work environment that values open communication and teamwork.
Overall, I offer not only a wealth of experience but also a strategic mindset and a commitment to excellence, making me an asset for organizations seeking a proven leader in the ever-evolving landscape of digital marketing.
Overview
17
17
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Director AdTech Monetization Nationally
SnapDeal Ltd I AceVector Ltd
Gurugram
10.2021 - 06.2023
- Heading Nationally Programmatic Advertising Monetization.
- Oversee the revenue during the tenure INR 12 Million for the property.
- e- Retailer Seller Advertising Monetization.
- Brand Marketing Advertising Solution.
- AI& ML Seller Advertising SAAS Platform integration & contract negotiation to execution from the scratch with Onlinesales.AI.
- Google Ads Manager (GAM) integration & Ads placement inventory for monetization.
- CDP Data Enrichment Monetization discussion with Wpp Group M& Publicis Group.
Regional Head North Adtech - Parva
Times Internet Ltd Start-up Chandrayan Technologies Pvt Ltd
Noida
03.2021 - 09.2022
- Head sales & ads-operation team of North India Market.
- Oversee the annual revenue budget of of INR 60 Million.
- Brand Solution's across all Times Internet digital properties & Collaborative Colombia Publishers Network.
- Desktop & Mobile Display Ads, Video Ads , Native Ads & Performance Ads Solutions.
- Leading larger Digital Agency Groups like Group M, Denstu , Publicis Group , OMD, Havas media agency long term bussines association contract discussion and negotiation closer.
Director Sales North
VideoTap Digital Pvt Ltd
Noida
12.2019 - 02.2021
- Oversee a team of two sales representative, one publisher and one account manager.
- Oversee the annual revenue of the budget INR 16 Million.
- Video adtech personalized video experience Saas platform monetization solution.
- Provided strategic leadership in the development of new business by leveraging a strong network of contacts and by implementing prospecting strategies.
- Developed a deep understanding of ad sales strategies and video AdTech ads streaming monetization models to audience-targeted initiatives solution to digital agency and client
Digital Head Sales
News Nation Network Pvt Ltd
Noida
06.2017 - 12.2019
- Conceive and develop sales and client relations strategies fueling market share growth of this industry leader.
- Lead the team of two direct and four indirect reports.
- Provides strategic direction to sales teams and clients in the identification of opportunities in digital business.
- Establishes new digital ads revenue streams monetization.
- Identifies, monitors, and forecasts digital sales and marketing trends for key business segments.
North Head Adtech Sales
Rajasthan Patrika Pvt Ltd
Delhi
04.2016 - 05.2017
- Streamlined internal sales processes, raising the bottom line by 5 Million annually.
- Oversee a team of two sales and two ads-operation team.
- Launched a new merit-based bonus plan that helped motivate 80% of sales reps to set new personal records in the first years of implementation.
- Direct Ads ,Programmatic Ads Monetization & Brand Solution's.
- Established and monitored monthly and quarterly metrics and revenue projections
- Enabled direct branded and programmatic campaigns for high visibility clients.
Head Sales Adtech Programmatic
Digital Quotient - HT Mobile Solutions Ltd Start Up Company
Gurugram
05.2014 - 11.2015
- Oversee the revenue of a very first year of launched INR 55 million with a nationally direct reports ten sales ,three account manager and two ads-operation indirect reports.
- Collaborated with cross-functional stakeholders to spearhead audience-targeted direct sales efforts.
- Managerial oversight of targeted sales efforts, selling, and fulfilling audience-targeted initiatives.
- Developed a deep understanding of ad sales strategies and ad monetization models.
- Established and monitored campaign performance metrics to recommend to optimize media strategies.
- Managed and scaled arQ programmatic audience marketing audience-targeted sales efforts.
- Developed performance direct clients on mobile app downloads.
Regional Director& Interim National Head Adtech
Exponential Inc Ad Network
Noida
07.2008 - 04.2014
- Oversee the revenue of INR 400 Million with a six team member of sales nationally , three account manager and three ads-operations trafficker.
- Maintained and grew the account-based business by selling branding and engagement solutions to top-tier brands, including desktop, mobile, and video platform products
- Developed and delivered ideas and solutions to grow current customer business and to optimize new business opportunities
- Built and managed high-capacity sales teams, seeing employees through the lifecycle from recruitment, through training, and eventual promotion
- Provided effective performance feedback on progress towards individual and organizational goals
- Launched a revenue stream of all global products offering suits in the Exponential umbrella in India
- Created branding opportunities by representing the organization at events.
Digital Marketing Executive
Malayala Manorama Company Limited
New Delhi
12.2007 - 07.2008
- Manoramaonline.com Ads Monetization from North India.
- Achieved the quarterly revenue goals from the North region of digital properties targets.
Sales Executive Google Adwords
Infomedia India Pvt Ltd
New Delhi
09.2006 - 12.2007
- Google AdWords expert solution offered to SME clients of Infomedia.
- Won the Google contest of best sales revenue of the quarter awards from the North India market.
- Regular won the spot contest cash reward and achieved allocated of sales quota.
Sales Executive
Infocom Network Pvt Ltd
New Delhi
07.2006 - 09.2006
- SME Ads solutions on TradeIndia directory and portal tardeindia.com.
- Regular won the spot contest cash reward and achieved allocated of sales quota.
Education
One Year E-management Development Program - Advanced Program in Integrated Marketing Strategy - Marketing
IIM Lucknow
Nodia 06.2019 - 05.2020
Master of Business Administration - Marketing
Maharaja Agrasen Institute Of Technology
08.2004 - 07.2006
B.A - Vocational in Travel and Tourism
Delhi University
07.2000 - 07.2003
Intermediate -
Kendriya Vidyalaya, I.N.A Colony
04.1999 - 06.2000
Skills
Digital Marketing
Account Management
Sales Planning
Programmatic Advertising
Digital Media Planning
Digital Audience Planning & Buying
Contract Negotiation
Media Buying Expert Negotiation
Business Development
Contract Management
Strategic Planning
Search Engine Optimization
Business Planning
Budgeting
Ad- Operations Management
CDP Data Enrichment
Programmatic Media Buying & Planning
Revenue and Profit Growth
Google Adwords
Google Ad Manager
Google DV 360
Google Ads
Facebook Ads
Team Leadership and Motivation
Talent Development and Retention
Websites
Certification
Google Ads Display Certification, 05/2021
Personal Information
- Place of Birth: New Delhi
- Date of Birth: 09/28/82
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Software
Salesforce
Jira
MS Office
Timeline
Director AdTech Monetization Nationally
SnapDeal Ltd I AceVector Ltd
10.2021 - 06.2023
Regional Head North Adtech - Parva
Times Internet Ltd Start-up Chandrayan Technologies Pvt Ltd
03.2021 - 09.2022
Director Sales North
VideoTap Digital Pvt Ltd
12.2019 - 02.2021
One Year E-management Development Program - Advanced Program in Integrated Marketing Strategy - Marketing
IIM Lucknow
06.2019 - 05.2020
Digital Head Sales
News Nation Network Pvt Ltd
06.2017 - 12.2019
North Head Adtech Sales
Rajasthan Patrika Pvt Ltd
04.2016 - 05.2017
Head Sales Adtech Programmatic
Digital Quotient - HT Mobile Solutions Ltd Start Up Company
05.2014 - 11.2015
Regional Director& Interim National Head Adtech
Exponential Inc Ad Network
07.2008 - 04.2014
Digital Marketing Executive
Malayala Manorama Company Limited
12.2007 - 07.2008
Sales Executive Google Adwords
Infomedia India Pvt Ltd
09.2006 - 12.2007
Sales Executive
Infocom Network Pvt Ltd
07.2006 - 09.2006
Master of Business Administration - Marketing
Maharaja Agrasen Institute Of Technology
08.2004 - 07.2006
B.A - Vocational in Travel and Tourism
Delhi University
07.2000 - 07.2003
Intermediate -
Kendriya Vidyalaya, I.N.A Colony
04.1999 - 06.2000