Bhaskara Reddy
Gurgaon,HR
Summary
MBA in Finance with over 16 years of experience in Digital Media Business Finance and Operations. Proven expertise in managing business finance, receivables and payables, and financial planning for the organization. Demonstrated ability to enhance organizational effectiveness and achieve operational goals while adhering to cost, time, and quality parameters. Skilled in designing and implementing systems to promote financial discipline and improve overall organizational efficiency. Strong relationship management and negotiation skills, effectively liaising with publishers and vendors. Dynamic leader with a track record of executing management plans and reaching organizational objectives. Proficient in SAP, Oracle Business Suite 11i,power BI and Zoho Books, Knox, Craft.
Overview
16
16
years of professional experience
Work History
Manager-Business Finance
Cheil India Pvt ltd (Samsung Group)
04.2014 - Current
- Managed client servicing for finance deliverables, including the approval of estimates and purchase orders in Gate and SAP.
- Led the closure of commercial contracts, established billing setups, and coordinated the collection process with client teams, ensuring alignment with MIS requirements and timelines.
- Conducted internal reporting on client-wise P&L, revenue reporting, and analysis of committed revenue numbers in relation to quarterly forecasts.
- Collaborated closely with sales and planning teams to ensure financial support aligns with overall business relationship management.
- Ensured effective receivable and payable management, responsible for processing debit and credit notes.
- Prepared and analyzed MIS reports to provide insights to CFOs on financial performance, including profitability, revenue sharing, and overhead control.
- Operated under strict SLAs, leading the team to adhere to agreed timelines.
- Maintained a month-on-month average of 95% timely billing of invoices to clients, exceeding a minimum SLA of 90%.
- Enforced strict follow-up procedures for overdue accounts receivable to maintain positive working capital.
- Worked closely with major creditors, including Google, Yahoo, Facebook, and Microsoft, to secure credit periods for clients in accordance with industry practices and client servicing needs.
- Managed agency volume deals and discount negotiations, ensuring timely closure and reconciling deals for client pass-back.
- Successfully facilitated third-party independent client audits conducted by KPMG and EY.
Sr. Executive
IBIBO Group Pvt Ltd
07.2011 - 04.2014
- Led the monthly account closure process and prepared comprehensive monthly reporting (MIS).
- Generated validated monthly figures based on data from the ad networking server (OpenX).
- Compiled internal reports for various games, including Rummy, Howzat, Tradus, Forest Story, and Goibibo.
- Developed purchase orders and vendor-wise payment sheets based on client reports.
- Mapped publisher invoices to purchase orders, attaching relevant internal reports for submission to the Accounts Payable team.
- Ensured compliance with internal policies and quality standards across various accounting subprocesses, including accounts receivable (A/R) and accounts payable (A/P).
- Managed timely payments to publishers and facilitated reconciliations.
- Assisted the Accounts Head in the preparation of the company budget.
- Collaborated with reporting team members to compile and deliver timely month-end information to senior management.
- Coordinated and managed fiscal closure activities and the finalization of accounts in accordance with accounting standards, including interactions with statutory auditors.
- Oversaw the internal audit function, collaborating with internal auditors and other departments as necessary.
- Addressed and resolved queries from publishers and clients effectively.
- Managed provisions for all business units while ensuring budget compliance.
- Handled receipt processing and invoice preparation as part of receivables management.
- Resolved disputes related to unpaid invoices efficiently.
- Reduced unidentified and unapplied cash through diligent research and reconciliation efforts.
- Coordinated with internal departments (Cash Application, Claims, Accounts Payable, Order Management, and Credit) to ensure timely resolution of issues, requests, and queries.
- Cultivated strong relationships with the sales team and publishers to foster collaboration.
- Presented financial data effectively for various presentations and reviews, ensuring clarity and impact.
- Approved new vendor accounts after thorough verification of documentation.
Finance Executive
Goldstar Helthcare Pvt ltd
07.2010 - 06.2011
- Managed day-to-day business transactions, including collections from clients and payments to vendors.
- Oversaw accounts receivable and payable, sending reminders to clients regarding outstanding balances.
- Maintained petty cash and primary cash books to ensure accurate financial tracking.
- Tracked daily collections and payments, calculating expense percentages relative to collections for better management insights.
- Prepared weekly and monthly reports for management, including collections, commissions, site payments, advertisements, vehicle expenses, and other administrative costs.
- Conducted bank reconciliations to align internal records with bank statements, ensuring financial accuracy.
- Handled vendor-related transactions, including payments and cash management.
- Managed employee-related transactions, including bank accounts and payroll administration.
- Produced periodic financial reports for organizational review.
- Coordinated with the company's auditors to ensure compliance and accuracy.
- Involved in project budgeting and financial planning.
- Maintained a computerized accounting system for accurate financial tracking.
- Organized and maintained financial files and records for easy access and reference.
- Prepared income statements and balance sheets to reflect the financial health of the organization.
Trainee
ZUARI CEMENT LTD
01.2010 - 03.2010
- Conducted an in-depth analysis of the financial resources and operational reports of Zuari Cement.
- Analyzed the flow of funds, including inflows and outflows, to assess financial health.
- Evaluated working capital positions and identified changes in working capital requirements.
- Prepared detailed statements of sources and applications of funds.
- Studied various company departments to understand the interconnections between finance and other operational units.
Education
MBA - Finance and Marketing
JNT University
Anantapur01.2010
B.Com - Commerce and Computer Applications
S.V University
Tirupati01.2007
Board of Intermediate - undefined
Andhra Pradesh01.2004
Secondary School Certificate - undefined
Andhra Pradesh01.2002
Skills
- Creating detailed reports
- Creating and updating accounting policies
- Coordinating preparation of P&L Accounts
- Overseeing preparation of financial statements
- Managing accounts payable and receivable
- Updating vendors on payment statuses
- Managing agency volume deals
- Negotiating with vendors
- Approving purchase orders in Oracle E-Business Suite
- Facilitating creation of new vendors in Oracle E-Business Suite
Timeline
Manager-Business Finance
Cheil India Pvt ltd (Samsung Group)
04.2014 - Current
Sr. Executive
IBIBO Group Pvt Ltd
07.2011 - 04.2014
Finance Executive
Goldstar Helthcare Pvt ltd
07.2010 - 06.2011
Trainee
ZUARI CEMENT LTD
01.2010 - 03.2010
B.Com - Commerce and Computer Applications
S.V University
Board of Intermediate - undefined
Secondary School Certificate - undefined
MBA - Finance and Marketing
JNT University