Bhasker Erupula
Hyderabad
Summary
Innovative CEO bringing progressive career spanning operations, sales and marketing, business management and distribution in international markets. Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills to build and maintain profitable relationships while exceeding sales and revenue goals.
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Detailed E-Commerce Manager with 14 years of hands-on experience overseeing online sales and presence of web companies. Skillful in troubleshooting online website issues, tracking website functionality and organizing promotions. Results-oriented professional possessing great grasp of web design and web analytics software paired with thorough knowledge of SEO.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
15
15
years of professional experience
Work History
E-Commerce Lead
ACCESS 2 FUTURE
Hyderabad
06.2007 - 03.2011
- Managed online store UI and development of store front and products management i.e
- Adding and Removing products with detailed product description and change of prices
- Support for digital marketing (SEO, SMO) for increasing sales of online
- Increased productivity through department re-organization, improving staff effectiveness without increasing workload
- Very efficient efforts on improve online sales turnover in retail industry.
E-Commerce Manager
Keybites Web eApplications Pvt.Ltd
04.2011 - 06.2013
- Managed new B2B product for an e-commerce company producing a coherent product strategy including defining product, documented requirements, evaluated prospective vendors, researched competitors, produced marketing materials, and coordinated sales efforts.
- Identified, contacted, and evaluated potential software vendors with the goal of keeping start-up costs minimal. Maintained strategic vendor partnerships and participated in contract negotiations.
- Completed comprehensive requirements document for new, web-enabled invoicing/purchase order management application; process included interviewing potential customers, and investigating legal and industry-specific requirements.
- Identified potential integration partner and incorporated integration strategy into marketing material, which became major selling point with prospective clients.
- Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
- Strategically planned and coordinated with marketing on possible sales targets. Presented product to potential clients including live demonstrations of product capabilities.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Reviewing copy and legal disclaimers to verify their accuracy.
- Reviewing the security of checkout pages and payment procedures.
- Reviewing copy and legal disclaimers to verify their accuracy.
- Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
Head- Ecommerce & Operations
Samhitha Soft
Hyderabad
06.2013 - 03.2022
- Lead onboarding of new/maintenance of existing D2C & PurePlay retailers such as Amazon, Walmart.com, Target.com, Kroger.com including EDI or API integrations, new item setup, ongoing error handling & escalation to developer resources, etc.
- Facilitate creation/setup of new eCommerece items, bundles, LTOs, etc. in collaboration with the new product development and packaging configuration teams
- Partner with marketing, analytics, & operations to translate high level financial forecast into rolling daily order forecast to ensure proper levels of finished goods, shipping materials, and planned labor by 3PL location.
- Oversee month end close for eCommerce channels, working with operations & finance on small parcel 3PL billing accruals, inventory reconciliation, AR/AP issues & management reporting.
- Partner with consumer experience, operations & quality to prioritize re-shipments, identify patterns in reason detail for shipment errors, and implement corrective actions at 3PLs to lower R&A costs.
- Recommend and initiate optimizations that drive operational efficiencies and/or an enhanced customer experience, collaborating with 3PL Manager & Operations functional leads on CI projects as needed.
- Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities.
- Instrumental in establishing the internal business and resource infrastructure to support development, implementation and operations
- Implemented project tracking tools, successfully communicated status of each project to company executives and key operations personnel ensuring projects were completed.
CEO
Zinokart Pvt.Ltd
Hyderabad
04.2022 - Current
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Worked with department heads to address team needs and offer high-level support for everyday operations.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Directed market expansions to propel business forward, meet changing customer needs.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established foundational processes for business operations.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Education
B.Tech - Mechanical Engineering Technology
JNTU
Hyderabad04.2007
Skills
- TECHNOLOGY SKILLS & QUALIFICATIONS
- Operating Systems:
- Windows, Mac, Unix
- Software: MS Office, MS Access, Dreamweaver, Internet Explorer, , PowerPoint, MS Front Page, MS Project
- Basic Understanding: SQL, PL/SQL, HTML, XML, Java Script
- EDI Tools: Sterling Gentran, Harbinger TLE Client Tools, Specbuilder
- Academic Qualification:
- Bachelor of Technology in Mechanical engineering (BTech-Mechanical) from JNTU, 2007
- Discount negotiation
- Cost-benefit analysis
- Client Relationship Development
- Package tracking
- Inventory coordination
- Shipping management
- Self-Motivated
- Analytical and Critical Thinking
- Problem-Solving
Timeline
CEO
Zinokart Pvt.Ltd
04.2022 - Current
Head- Ecommerce & Operations
Samhitha Soft
06.2013 - 03.2022
E-Commerce Manager
Keybites Web eApplications Pvt.Ltd
04.2011 - 06.2013
E-Commerce Lead
ACCESS 2 FUTURE
06.2007 - 03.2011
B.Tech - Mechanical Engineering Technology
JNTU
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