Summary
Skills
Work History
Projects
Accomplishments
Certification
Education
Timeline
Languages
Languages
Generic
Bhaswar Ghosh

Bhaswar Ghosh

Hyderabad

Summary

Experienced analytics and performance marketing professional with 9+ years of expertise in digital marketing, attribution, and data analytics. Skilled in delivering data-driven insights, optimizing advertising performance, and leading cross-functional teams. Adept at utilizing tools like GA4, BigQuery, and SQL to drive ROI and improve measurement accuracy for global advertisers. Excels in mentoring teams and guiding clients through impactful measurement strategies.

Currently upskilling through Scaler's Data Science & Machine Learning (DSML) course with a focus on advancing into Data Science roles.

Skills

  • Technical Skills: GA4, SQL, Python (including NumPy, Pandas, MatplotLib, Seaborn), Tableau, BigQuery, AWS Basics, Advanced MS Excel/Google Sheets, Adobe Analytics (Omniture)
  • Advertising Platforms: End to end Campaign creation & optimization within Google Ads (Search, Display, Shopping, Discovery, PMax), Google Merchant Center (GMC)
  • Analytics: Attribution, DDA, Incrementality, experimentation (A/B), Geo-tests, Cause-and-Effect analysis, UTM & Tracking, Funnel creation
  • Data Ops / Insights: Event-level tracking, Data validation, Dashboards, Automated reporting, KPI framework design
  • Leadership & Collaboration: Client consultation, Training & Team mentoring, Performance evaluation, Cross-functional collaboration, Stakeholder management

Work History

Digital Media Senior Associate

Google Operations Center
Hyderabad
05.2020 - Current
  • Analyzed large-scale advertising, conversion, and funnel datasets to identify performance trends, attribution gaps, and optimization opportunities for global enterprise and Platinum clients.
  • Built, validated, and maintained custom dashboards and reports using GA4, Looker Studio, and BigQuery exports to enable data-driven decision-making.
  • Worked directly with clients via calls, emails, and live chat, translating complex analytical findings into clear, actionable recommendations and ensuring alignment with business objectives.
  • Conducted deep-dive analyses on conversion drops, tracking discrepancies, and campaign performance; implemented Enhanced Conversions and Offline Conversion Imports, improving tracking accuracy by ~15–20%.
  • Led measurement and optimization strategy across Search, Display, and Performance Max campaigns; advised on measurement frameworks for Platinum accounts.
  • Mentored analysts and new hires on data interpretation, KPI analysis, and analytical problem-solving; delivered onboarding sessions, created knowledge resources, and acted as escalation lead for high-priority client issues.

Senior Process Executive

Cognizant
Hyderabad
02.2019 - 05.2020
  • Executed campaign optimization strategies tailored to client needs, ensuring alignment with industry best practices.
  • Provided client consultation and support on campaign performance and reporting.
  • Designed optimization strategies using Google Sheets & Excel for measurable campaign improvements.
  • Developed innovative strategies to enhance KPIs including Lead Generation, Sales.
  • Formulated and delivered recommendations for landing page by collaborating with client design and IT teams
  • Led training on GTM, UTM strategy and conversion-tracking integrations; used session replay tools to recommend UX fixes that improved conversion by 25–35%.

Specialist - SME

Regalix
Hyderabad
09.2016 - 02.2019
  • Engaged with SMB clients from the US, UK, and Canada via phone to assess Google Ads needs.
  • Provided expert consultation on Google Ads strategies to enhance client performance.
  • Mentored new associates through training sessions and one-on-one meetings.
  • Conducted client meetings to clarify process requirements and deliver tailored solutions.
  • Delivered training on latest process and product updates to ensure team proficiency.
  • Promoted to Subject Matter Expert, overseeing team metrics, and providing on-floor support.
  • Handled escalations effectively, maintaining high service standards for client interactions.
  • Enhanced the team's problem-solving capabilities by creating feedback and training materials.
  • Led onboarding, on-floor assistance, and mentoring programs; developed documentation and training that improved team performance and SLA compliance.

Projects

1) E-commerce Data Analysis (Target Brazil Dataset)

Scaler – Data Science & Machine Learning Program

Tools used: SQL (BigQuery), Analytical SQL, Window Functions, CTEs, Date-Time Analysis

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Project Description:

  • Executed end-to-end e-commerce data analysis on 100K+ records using SQL in BigQuery, leveraging CTEs, window functions, and time-based aggregations.
  • Generated actionable insights on sales growth, regional performance, logistics efficiency, and payment behavior to support data-driven business decisions.
  • Identified delivery delays, freight cost inefficiencies, and seasonal demand patterns, proposing measurable optimization strategies.
  • Insights simulated potential optimization opportunities across high-freight states and late-delivery regions impacting ~6% of total orders.

🔗 Project Link: https://docs.google.com/document/d/1-hVHwyVGxQDRmI4blEFBZrAd8JY5wgkNk6YUG_FZ59g/edit?tab=t.0

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2) E-commerce Dashboard & Data Visualization – Tableau

Scaler – Data Science & Machine Learning Program

Tools used: Tableau, Interactive Dashboards, Data Storytelling, Filters & Calculations

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Project Description:

  • Developed an interactive Tableau dashboard analyzing e-commerce performance metrics including sales, profit, product categories, regional comparisons, and trend analysis.
  • Implemented calculated fields, filters, and interactive controls to enable stakeholder-driven exploration and data-driven decision support.
  • Published dashboard on Tableau Public to highlight end-to-end visualization and analytical storytelling skills.

🔗 Project Link: https://public.tableau.com/views/SuperstoreInteractiveDashboard_17599224591510/Dashboard1?:language=en-US&:sid=&:redirect=auth&:display_count=n&:origin=viz_share_link

Accomplishments

  • Touchstone Award (3x) – Recognized at Google Operations Center on three separate occasions for outstanding performance and contribution to digital media operations.
  • Star Award Winner (2025) – Awarded for exceptional client support, campaign optimization, and consistently exceeding performance benchmarks.
  • Process Innovation & Collaboration – Partnered with the PEX team to test and implement new tools, driving improvements in workflow efficiency and process accuracy.
  • Performance Tracking Improvements – Independently recommended and implemented new tracking approaches at Regalix and Cognizant, enhancing agent performance measurement and reporting effectiveness.

Certification

Google Ads Display

Google Ads Search Manage GA4 Data & Read reports

Google Analytics Certification

Certificate Digital Marketing Academy 2.0

Introduction to AWS for NonEngineers: Cloud Concepts

Amazon Web Services (AWS) - Application services Overview

Education

MSc - Computer Science

Asutosh College
Kolkata, India
2016

Bachelor of Science - Computer Science

Calcutta University
Kolkata, India
2014

Timeline

Digital Media Senior Associate

Google Operations Center
05.2020 - Current

Senior Process Executive

Cognizant
02.2019 - 05.2020

Specialist - SME

Regalix
09.2016 - 02.2019

MSc - Computer Science

Asutosh College

Bachelor of Science - Computer Science

Calcutta University

Languages

English - Proficient

Bengali - Proficient

Hindi - Intermediate

Languages

English - Proficient

Bengali - Proficient

Hindi - Intermediate

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Bhaswar Ghosh