Bhavana Kumari
New Delhi
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Senior Executive (Google Ads and Analytics)
Cognizant India Pvt. Ltd
05.2023 - Current
- Provided premium client-facing support for Google Ads (Search, Display, Video, Apps, Shopping) and Google Analytics via chat, email, and phone.
- Troubleshoot campaign-related issues and guided clients on best practices for optimizing ad performance and return on investment.
- Managed app campaign performance and optimization to improve ROI.
- Resolved escalated technical issues efficiently, maintaining high first-contact resolution (FCR) and CSAT scores.
- Worked with platforms including Google Ads Manager, GA4, GTM, BigQuery, and SA 360.
- Collaborated cross-functionally with Product and Engineering teams to implement fixes and gather product feedback.
- Educated clients and internal teams on ad performance interpretation and platform capabilities.
Digital Marketing Senior Executive (Facebook Ads)
Concentrix Daksh Services India Pvt. Ltd
09.2021 - 04.2023
- Managed and optimized Facebook and Instagram campaigns, assisting clients with ad strategy, troubleshooting, and best practice education.
- Delivered prompt client support via multiple channels and ensured campaign health for enterprise advertisers.
- Collaborated with internal product teams for campaign escalations and ensured SLAs were consistently met.
Senior Executive Officer
Ienergizer
07.2019 - 03.2021
- Company Overview: (Make my trip & 1Mg)
- Resolved hotel booking queries for MakeMyTrip clients and supported pharma logistics for 1Mg platform via chat.
- Maintained strong client satisfaction by handling sensitive issues professionally and efficiently.
- (Make my trip & 1Mg)
Customer Support Officer
Hinduja Global Services
10.2015 - 06.2017
- Company Overview: (Airtel)
- Delivered seamless technical support and query resolution to Airtel's postpaid customers across channels.
- (Airtel)
Education
B.Tech - Electronics & Comm. Engineering
IIMT engineering college
01.2015
Skills
- Digital Marketing
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Campaign Performance Optimization
- HTML, CSS, and JavaScript
- SQL
- Search, Video, Display, Apps, Shopping campaign
- Facebook Advertising
- Communication
- SA360, DV360
Certification
- Google Ads Search Certification, 2024 - Completed 'Google Ads Search Certification (2024), gaining expertise in paid advertising, PPC management, campaign optimization and conversion tracking.
- Master Google Analytics 4 reports and GTM Basics, 2024 -Completed Udemy's 'Master Google Analytics 4 reports and GTM Basics (2024)' certification, gaining expertise in GA4 reporting for effective data analysis and mastering GTM fundamentals for streamlined tag management and enhanced online marketing optimization.
LANGUAGES
English
Proficient
C2
Hindi
Proficient
C2
INTERESTS
- Reading
- Dancing
Timeline
Digital Marketing Senior Executive (Google Ads and Analytics)
Cognizant India Pvt. Ltd
05.2023 - Current
Digital Marketing Senior Executive (Facebook Ads)
Concentrix Daksh Services India Pvt. Ltd
09.2021 - 04.2023
Senior Executive Officer
Ienergizer
07.2019 - 03.2021
Customer Support Officer
Hinduja Global Services
10.2015 - 06.2017
B.Tech - Electronics & Comm. Engineering
IIMT engineering college
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