Bhavana Raj
Bangalore
Summary
Experienced Digital Marketing Executive and Data Analyst with 1 year of experience at IVF Access. Specialized in data analysis, social media analysis, and digital marketing strategies. Seeking opportunities as a Data Analyst, Social Media Analyst, or Digital Marketing Analyst to leverage skills in data-driven decision-making, campaign optimization, and driving business growth through effective digital marketing strategies.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Inside Sales Specialist
Code Young
Bangalore
03.2023 - 05.2024
- Spearhead cold calling eforts to generate leads and identify potential clients in the UK market
- Negotiate pricing and contract terms with clients and deal closures
- Consistently achieve and exceed monthly and quarterly sales targets
- Build and nurture long-lasting relationships with clients through exceptional communication and followup
- Utilize CRM software to track leads, opportunities, and client interactions
Digital Marketing Executive & Data Analyst
IVF Access
Bangalore
05.2023 - 04.2024
- Handling all the Social Media accounts of the Organisation monitored and reported on key performance indicators (KPIs).
- Create and curate engaging content for various digital channels, including social media and planning advertising campaigns for online, print and other mediums.
- Prepared marketing campaign budgets with finance personnel.
- Collected and analyzed market research data for use in forecasting.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Provided technical support for existing reports, dashboards or other tools.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Designed, developed, and implemented ETL processes for data integration.
- Created interactive dashboards and reports for senior management that led to a 25% increase in decision-making efficiency by analyzing complex datasets using SQL, Python, and visualization tools like Tableau and Google Analytics.
Digital Marketing Intern
Straits Research Pvt. Ltd.
Pune
06.2022 - 09.2022
- Content Publishing on Professional sites (Medium, Ello, Blogger)
- Reaching the targets within the given period
- Different tools in Digital Marketing (SEO, Social Media Marketing)
- Collaborated with the content team on keyword-rich articles.
- Adjusted meta tags and headers for SEO purposes.
Education
MBA - Marketing and Analytics
Presidency University, Bangalore
01.2023
BBA - Marketing
Adichunchanagiri Institute of Business Management, Chikmagalur
Chikkamagalur03-2021
Skills
- Advanced use of MS Office [Excel, PowerPoint, Word]
- Social Media Analyst & Insights
- Power BI
- SQL
- Tableau
- R Programming
- Python
- Data Modeling
- Technical Analysis
- Process Mapping
- Gap analysis
- Data Visualization and Presentations
- Business performance analysis
Personality Skills
- Team Work
- Self-Motivated
- Communication Skills
- Leadership Skills
- Time Management
Internship Projects
- Organisational Study on Capgemini (University Project), Industry and Company Profile, SWOT Analysis, PESTEL Analysis, Financial Statements and Ratio Analysis
- Social Media Insights on Nyka (University Project), Sentiment Analysis of Brand, Identifying Emerging Trends, Competitor Analysis, Customer service Effectiveness, Identifying Findings, Insights Writing
Languages
- English
- Kannada
- Hindi
Certification
- Attained Power BI[MINDLUSTER] certification, validating proficiency in data visualization, analysis, and transforming raw data into actionable insights through Power BI dashboards, reports, and interactive visualizations
- Achieved SQL[UDEMY] certification, validating proficiency in database management, querying, data manipulation, data retrieval processes and optimising database performance.
- Python Certification Program (In Progress) Advanced Python Programming, Data Analysis with Python, Web Development with Django Framework
Timeline
Digital Marketing Executive & Data Analyst
IVF Access
05.2023 - 04.2024
Inside Sales Specialist
Code Young
03.2023 - 05.2024
Digital Marketing Intern
Straits Research Pvt. Ltd.
06.2022 - 09.2022
MBA - Marketing and Analytics
Presidency University, Bangalore
BBA - Marketing
Adichunchanagiri Institute of Business Management, Chikmagalur
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