BHAVANA S GOWDA
Summary
Marketing-focused professional with a strong foundation in financial operations and a passion for brand strategy. Experienced in market research, campaign execution, and client engagement. Adept at combining analytical insights with creative solutions to deliver impactful branding initiatives. Seeking to contribute to roles in marketing strategy, campaign management, and brand development.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Assistant Manager, CAD Front Office (Wholesale Banking)
YES Bank Ltd
03.2023 - Current
- Designed digital-first communication materials supporting internal branding and product launches.
- Partnered with cross-functional teams to improve client onboarding journeys and streamline processes.
- Spearheaded digital tool testing (UAT), ensuring smooth adoption across stakeholders.
- Enhanced client experience through proactive engagement and customized solutions.
- Balanced dual exposure to financial operations and brand communication, driving cross-functional value.
People Advisory Services Intern
Ernst & Young (EY)
- Gained expertise in data interpretation, compliance, and structured reporting.
- Developed strong client servicing skills by collaborating with international assignees.
- Enhanced attention to detail while preparing and reviewing tax compliance documents.
Event Operations Intern
Isha Events
- Coordinated large-scale events (1,000+ participants) ensuring seamless execution and brand consistency.
- Managed vendor partnerships and logistics, delivering smooth end-to-end event operations.
- Strengthened audience engagement through on-ground coordination and contingency planning.
Education
MBA - Marketing Management And Financial Management
REVA Business School(REVA University)
01.2022
Bachelor of Commerce -
Bangalore University
01.2020
Skills
- Campaign planning and execution
- Market Research: Consumer insights, competitor benchmarking, behavior analysis
- Client Engagement: Stakeholder communication, onboarding, relationship building
- Project & Event Management: Vendor coordination, event execution, team collaboration
- Skilled in utilizing digital tools for data analysis and presentations
- Financial Knowledge: Credit lifecycle, documentation, compliance understanding
Certification
- Business Communication – Infosys Springboard
- Corporate Communication – Saylor Academy
- Time and Stress Management – Saylor Academy
- Decision-Making Towards Sustainability – Saylor Academy
- Management Information Systems – Saylor Academy
- Advanced Diploma in Computer Applications – Regenovate Technology Pvt. Ltd.
ACTIVITIES
Led college-wide COVID-19 relief and awareness campaigns Volunteered in sustainability and NGO initiatives Organized cultural events at university level
Interests
Market Research & Consumer Behavior, Digital Marketing & Branding Strategy, Public Speaking & Business Storytelling, Vlogging & Content Creation
Timeline
Assistant Manager, CAD Front Office (Wholesale Banking)
YES Bank Ltd
03.2023 - Current
People Advisory Services Intern
Ernst & Young (EY)
Event Operations Intern
Isha Events
MBA - Marketing Management And Financial Management
REVA Business School(REVA University)
Bachelor of Commerce -
Bangalore University
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