Dynamic and results-oriented marketing professional with hands-on experience in trade marketing, brand activation, and consumer engagement. Proven ability to conceptualize and execute innovative marketing campaigns and loyalty programs that drive brand visibility and boost sales. Skilled in coordinating cross-functional teams, vendor management, and leveraging data-driven insights to optimize promotional strategies. Adept at enhancing customer experience during high-visibility events and retail activations, with a strong focus on connecting brands with their target audience for maximum impact.
New business model project – MBA curriculum