Summary
Overview
Work History
Education
Skills
Timeline
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Bhavesh Upadhyay

CoFounder@Jellybean, EX- Microsoft | Myntra
Bangalore

Summary

A hands-on techie turned entrepreneur with over 8 years of experience in building state-of-the-art infrastructure for sectors such as ad tech, e-commerce, retail, and financial accounting.
Currently, co-founder and CTO of Jellybean, a startup that aims to change the way people discover and experience new age employee well being.
Previously, worked with Microsoft, Myntra, and other startups at various stages, where played a key role in building scalable anti-abuse solutions, enhancing user experience, and optimizing performance.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Founder & CTO

Jellybean
08.2022 - 03.2024


  • Drove product development(personalized employee reward and benefits platform) from concept to launch, ensuring alignment with customer, business and investors, facilitating seamless transactions exceeding $700k and 12 active clients such as Betterplace, IndiaGold, Finbox, SpringWorks within span of 1 year of product launch. Devised comprehensive go-to-market plans that successfully launched products into target markets. Recognized with Product of the Month and Product of the Day by Product Hunt as a maker.
  • Assembled and led a high-performing team of folks previously worked at reputed organizations likes Paypal, Phenom and Celigo, fostering a culture of collaboration and innovation.
  • Secured pre-seed funds of $350K from VCs such as RazorPay(Marshot), Paradigm Shift and Sunn91 to cover business obligations as a Technical Founder.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes. Implemented data-driven decision-making to optimize business performance and drive growth.
  • Implemented robust cybersecurity measures to protect sensitive data and maintain compliance with industry regulations by implementing ISO 270001 as GRC requirement. This includes passing Vulnerability Assessment and Penetration Testing, drafting company wide policies across HR, Admin and IT.

SDE 2

Microsoft
11.2019 - 07.2022
  • Built a .Net and Azure Cosmos DB based Ads Review platform used for risk mitigation for Fraud, Spam, Malware, Phishing etc by integrating multiple ads data pipeline(~ 1bill ads copy daily) and created decision delivery pipelines which helped decreasing Fraud Spend (should be minimal) by 200 million dollars per year on average and at same time increasing daily ad review count translated to average ads spend revenue (ads platform revenue) increase by 1.4%.
  • Refactored Fraud detection algorithms (real time and near real time events based) data interface by moving the data flow from Soap APIs to Azure Event Hub based streaming pipeline resulting in reducing event drops( API timeouts for big size event data payloads).
  • Built a centralized auth system to maintain and manage micro services application certificates resulting removal of manual and error prone process (impacted cluster downtime matrix and undesired data state).
  • Provided on-call support to address critical issues and maintain platform stability, ensuring uninterrupted service delivery.
  • Mentored junior developers, fostering professional growth and enhancing team productivity.
  • Led architecture discussions, driving innovation in software design and implementation strategies.
  • Regularly reviewed peers code contributions, offering constructive feedback to enhance overall product quality.


Senior Software Engineer

Myntra
07.2017 - 11.2019
  • Market Place Seller Settlement: Setup and enable Myntra Seller settlement on internal Accounting Platform which includes payment generation through the invoice, reconciliation of payments with invoices, payment advisor creation and linking the bank auto settlement.
  • Payment Gateway Debtor Reconciliation: Build a microservice based payout platform to enable daily payments creation from PaymentGateway MIS Files and 3-way reconciliation between payments, invoices and bank statements
  • GSTN Integration: Linked existing accounting entries with GSTR portal for automated GST Filling on a monthly basis
  • Setup Accounting Flow and implemented different sets of accounting entries creation: Setup and developed different accounting flows to enable the creation of business required accounting entries
  • Setup Kafka Monitoring and alert mechanism for existing Kafka Pipeline: Setup Kafka Manager and Kafka Alerting for ClickStream Data Ingestion Pipeline


Founding Engineer

Evok Analytics
04.2016 - 06.2017
  • Design the architecture and developed demand forecasting SAAS product for big grocery retailers like StarBazar, More etc. for SKU replenishment and sales trend analysis on basis of inventory, current and historical sales data.
  • Data pipes integration and delivery between application and forecasting engine using Kafka and integration of Elastic Search with Kibana for trends and reporting.

SDE

Tonguestun Food Network
06.2015 - 03.2016
  • Developed Angular based Hybrid Mobile User App including modules like employee feedback collection, food consumption tracking, notifications on ionic platform
  • Developed QR code scanning app for food vendors to track meals served in office cafeteria.
  • Provided technical support to end-users, resolving issues quickly and effectively.

Education

Bachelor of Technology (IT) -

National Institute of Technology, Durgapur
01.2011 - 04.2015

Skills

C, C#, Python, Ruby, NET Framework,Django

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Timeline

Founder & CTO

Jellybean
08.2022 - 03.2024

SDE 2

Microsoft
11.2019 - 07.2022

Senior Software Engineer

Myntra
07.2017 - 11.2019

Founding Engineer

Evok Analytics
04.2016 - 06.2017

SDE

Tonguestun Food Network
06.2015 - 03.2016

Bachelor of Technology (IT) -

National Institute of Technology, Durgapur
01.2011 - 04.2015
Bhavesh UpadhyayCoFounder@Jellybean, EX- Microsoft | Myntra