BHAVESH M FULWANI

Digital Marketing & Trade Marketing:

• Ensuring the company website is completed & live within a time period.
• Understanding the Affiliate Marketing within a span of 1month and successfully involved in the operations.
• Interacting the Ad Agencies and publishers for making the offers live & running.
• Involved in the entire process of hiring right from publishing of Job offers on social media , short listing of CV and interview schedules.
• Understanding manufacturing process for paper based posm.
• Co- ordination with different teams & suppliers,ensuring all the manufacturing process are followed.
• Creation of data base & reaching out to customers for business development .
• Successfully added Clients from different sectors.
• Client Serving , interaction with the current clients , understanding the needs & ensuring smooth execution.

• Spearheading the activities related to the Category Management of Mobile Accessories , Lifestyle and IoT Products category across Gujarat, Maharashtra, Chhattisgarh and MP with 150 cr + business annually.
• Increasing market presence by implementing dealer engagement programs/ strategies related to the Category to improve the product awareness in markets regularly.
• Acquiring customers and achieving sales targets as per plan in order to garner new customers; conducting business reviews to monitor the performance against the sales plans & targets for the Sales & Distribution operations.
• Preparing quarterly and monthly reports and developing operational plan while guiding the team members for execution; submitting all appropriate reports on a timely basis and attending local new store Launches.
• Steering business planning and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching, recruitment, pipeline management and hosting constructive meetings.
• Analyzing long-term plans/ annual plans/ forecasts of Category to ensure they are robust and attainable and ensuring the availability of the products accordingly.
• Collaborated with team members to achieve target results.
• Successful in achieving market penetration and product expansion through strategic business planning which resulted in an increase in revenue and profitability.
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.

• Managed a business of 2 crores pm, which includes hair oils, edible oils, youth category and foods
• Maintained relationship with key o/ls which are enrolled for special schemes and contributed 60% of the business
• Ensured proper distribution of the brands and right set of o/ls to ensure width & depth in o/ls
• Engaged in stock planning, infra planning, competition information and budget analysis with Distributor every month, thus ensuring smooth operations
• Recognized for achieving the growth of 15 % compared to last year till Feb'18.
• Worked independently with minimal supervision.

• Ensured effective management of distribution network, the number of value R/c & sim selling o/ls are increased through deeper penetration in the market
• Formulated stringent measures to ensure growth is higher than the industry and competitors’ pace thus increasing in customer market share
• Maintained & ensured revenue is increased every quarter; drove geographical based products to increase revenue
• Managed availability and execution of proper visibility solution in the market; coordinated with the network team for solving issues and gaps in the market
• Engaged in stock planning, infra planning, competition information and budget analysis; conducted job training for promoters

Engaged in Retail Space Development (Trade Marketing )

• Liaised with vendors, external agencies & sales team for in-shop visibility & merchandising solutions
• Provided branding and visibility solutions to the sales team; ensured proper stock control for merchandising materials
• Ensured optimum utilization of budgeted amount in effective manner; planned merchandising elements and ensuring execution during product launches
• Reconciled budgets/ invoices and merchandising cost, with coordination from ITC Finance Team

· Managed HoReCa Portfolio comprising:

• Achievement of more share than market Share.
• Maximum visibility and branding in the HoReCa outlet.
• Maintaining & building brand image through timely promotional activities like creating a property and doing an event with high quality execution of all brand related activities at the outlet.
• Distributors and sales team management for ensuring proper distribution & freshness at the outlet.
• Coordination with the AD agencies for timely MR activities & events.
• Providing thorough training to bar tenders and certifying them in regard to Cigars.

· Food Portfolio:

• Achieved agreed sales target for the section; prepare and implement section S & D plan for FMCG products.
• Generated & analyzed various excel(MIS) reports from SIFY & SAP for different purposes.
• Assisted to smooth WD operations through ensuring implementation of all information related systems-records/reports.