Bhavika Sharma

PROFILE

· Looking after the entire PR & communications department for a listed company

TASK

· Increasing the PR portfolio of the EaseMyTrip by increasing share of voice and PR value

· Strategic Communications

· Creation of PR content – Statements, Responses, Press Releases, Profiles, Boiler Plates, Authored Articles etc

· Maintaining and enhancing Media Relations and Media Management

· Scouting for stories – Trend, Business, Soft, Profiling, Industry story, Authored Articles etc, Event and Awards participation

· Event/ Press Briefing Management

· Implementing Innovative PR

PROFILE

· Building a PR and communications department from scratch and directly working under the CEO and Founder of JetSetGo to meet company's communication objectives.

· Developing conversations in media and ensuring maximum coverage and share of voice of the company.

· Responsible for all PR activities single-handedly performed and managing the agency.

· Managed content for Website & Social media channels

TASK

· Designing communication, media & PR strategy/ plan for the company with respect to company objectives and itscompetition.

· Building and maintaining media relations extensively across Luxury/ Lifestyle, Aviation, Travel & Tourism and Startup sectors.

· Extensively researching relevant media options, relevant journalists, story opportunities, topical news, and articles/story placement options.

· Ideating on different story pegs and angles regularly.

· Proactively pitching for stories - Trend story, Industry Story, Authored Articles, Company- related story, profiling story etc.

· Aligning interactions and RBM's with key media of spokesperson

· Scouting and aligning opportunities at events

(Speaker or panelist opportunity and awards Filing nominations)

· Assisting and accompanying the spokesperson/ CEO on events/ exhibitions/ Awards functions etc

· Developing PR content items such as Press Release, Press Note, Responses to media queries, Quotes, Reference documents, Blogs, Articles, Journalist profiles, Briefing document etc.

· Developing company content such as spokesperson profiles, boilerplate's, about us, media column on the website, social media presence (media) etc.

· Coordinating with internal spokespersons and different departments for story pegs, inputs etc

· Coverage Tracking- On all platforms ( Print, Online, Electronic, Magazine, Digital)

· Competition Tracking - Mainly online

· Assisting Digital Media team in ideation and execution of campaigns

PROFILE

· Served clients in Fashion, Travel & Hospitality, Skill & E- commerce sectors

· Brands worked with: W for women, Aurelia, Wishful (Fashion), Singapore Tourism Board (Travel & Tourism), Radisson Hotel Group & ITDC-Ashok Hotel (Hospitality), National Skill Development Corporation (Skill), Moglix (E- commerce) & CREDAI (Real-estate)

TASK

· Handled documentation - Daily reports, Weekly reports, Monthly reports, Quarterly plans, Monthly dashboard, and Coverage reports.

· Developed PR and communication plans

· Maintained media and client relations.

· Managed media & blogger's engagement for activities/events.

· Developed and executed product seeding/placement plans/activities for television Actresses/Anchors/Hosts.

· Prepared Fashion Lifestyle, Retail, Hospitality, Start-up, Trade, Manufacturing media lists.

· Developed PR campaigns for new collection/ productlaunches.

· Developed activity plans and social media campaigns around Mother's Day, Father's Day, Daughter's Day, Diwali, Navratri etc.

· Initiated story opportunities for Magazines, Newspapers, Online, Electronic and Social Media.

· Created Content - Press Releases, Press Notes, Gifting Notes, Pitch Notes, Media Queries, Client / Media Response, Boiler plates, profiles etc.

· Assisted Social Media & Marketing team for various events/Campaigns Projects/Training Undertaken.