Bhavin Savaliya

At Wonder Cement, I am currently entrusted with the responsibility of heading the SSR cluster, managing a team of civil engineers and executives who are focused on driving secondary business generation. My role is not just about supervision but about building capacity and instilling confidence in the team.

• I have designed and implemented a shadow marketing approach, where I actively engage with my team in field activities, guiding them on customer interaction, objection handling, and solution-driven selling. This has significantly helped in reducing dependency on price negotiations and improving value-based sales.
• I lead a team of 8 field executives, ensuring they receive continuous training, mentorship, and clear direction to enhance their productivity.
• By focusing on daily performance monitoring, I provide constructive feedback, and personalized solutions to help team members overcome operational hurdles.
• I also play a pivotal role in bridging the gap between ground realities and organizational expectations, ensuring alignment with company objectives while maintaining profitability.

This role has sharpened my skills in strategic leadership, ground-level execution, and team transformation.

As Territory Sales Manager, I was responsible for managing grey cement trade sales spanning Bharuch to Vapi. This vast geography required a strong focus on channel expansion, market penetration, and effective team management.

• I successfully managed and mentored a team of 4 executives spread across different districts.
• Expanded the company’s footprint by onboarding new dealers, strengthening channel networks, and ensuring brand visibility in highly competitive markets.
• Implemented robust inventory and lead management practices, which directly reduced operational costs and increased profitability per bag.
• Positioned Shree Cement as a reliable partner for distributors and dealers, improving long-term loyalty and ensuring business continuity.

In this role, I was responsible for handling the coal business operations at the Surat branch, catering to both corporate and retail clients. This required a strong understanding of B2B sales, customer relationship management, and operational efficiency.

• Initially appointed as Branch Head for Adani Cement Industries Ltd., I was later transferred to Adani Enterprises Ltd. with expanded responsibilities.
• Managed the transition smoothly while ensuring zero disruption to existing client relationships.
• Successfully handled a portfolio of key corporate clients, ensuring timely fulfillment and service efficiency.

This position helped me broaden my experience beyond cement, exposing me to the energy and raw material sector, and strengthening my expertise in diversified industrial sales.

• Led a team of 9 (5 sales officers & 4 technical officers) across 4 districts, ensuring both trade and technical sales were effectively managed.
• Resolved logistic bottlenecks, improving customer service and delivery timelines.
• Increased premium product contribution to 6% of total sales.
• Reduced outstanding payments by 40% through strict follow-up and credit discipline.

Deputy Manager | Jan 2019 – Oct 2021

• Successfully scaled trade volume to 5,500 MT (Mar’21) through aggressive network expansion and optimized distribution.
• Expanded dealer network: 1 Branch Office, 3 Super Stockists, and 55 Dealers.
• Awarded Highest Network Addition (2019) for remarkable expansion in the region.
• Strengthened supply chain operations by setting up strategically located warehouses, reducing TDC (Total Distribution Cost), and increasing profitability through direct plant orders.
• Championed channel engagement activities (dealer meets, influencer programs) to boost loyalty and trust.
• Actively tracked competitor activities and data analysis to support decision-making.

This was the phase where I matured from a Sales Officer to a senior manager, being promoted 3 times within 6 years.

• Managed Navsari-1 (10,000 MT) and Navsari-2 (6,000 MT) territories.
• Achieved the highest premium product sales (15% of total volume) across Gujarat.
• Spearheaded the launch and sales of AAC blocks, making the territory the highest contributor in Gujarat.
• Increased trade volume by 24% year-on-year through logistic improvements and customer-focused interventions.
• Established new warehouses and transit points, which significantly improved market penetration and service delivery.

This role laid the foundation for my expertise in long-term dealer relationships, premium product positioning, and sustainable sales growth.

• Managed both channel and project sales, ensuring achievement across multiple product categories.
• Conducted BTL activities to create brand awareness and build market traction.
• Strengthened secondary sales through close influencer engagement.