Bhavin Vora
Summary
Retail Buying Professional with 14 years of Buying Experience in Furniture & Home Decor category. Managed challenging businesses driving growth across brands like Nilkamal Furniture , Pepperfry, Tata Trent - Westside Home , Future Group - Home Town , Reliance Brand Limited - Westelm and Landmark Group - Home Centre Dubai.
Overview
14
14
years of professional experience
Work History
Buyer
Landmark Group – Home Centre Dubai
01.2023 - 07.2024
- Managing the bedroom category contributing to a revenue of 530 Mn to the overall business
- Achieved Highest YTD revenue and GP performance since 2015-16 – 16% YOY Sales growth & 24% Margin growth
- Launched 70 new ranges in 17 months contributing to 48% of concept sales in UAE
- Expanded modular bedroom program in UAE & KSA contributing to 28 Mn.(5% of bedroom sales)
- Reduced Stock Cover from 5.7 to 4.4 months and ageing from 6% to 3.6% by reduction in broken ranges, top seller availability and consistent launch of new ranges
- Drove focus towards building of Homestead Furniture Ranges contributing to 45% YTD growth at 61% GP with 14 Options across territories
- Focused on development of new product categories - Laundry Furniture , Bathroom Furniture , Modular ( Wardrobes , Shoe Racks ) and Vanity Program
Manager – Buying & Planning
Reliance Brands Limited – Westelm (William Sonoma Inc.)
08.2021 - 09.2022
- Part of the team that successfully launched Westelm brand in India across 6 offline stores and 2 online channels - westelm.in and Ajio luxe
- Responsible for the assortment planning, buying, merchandising and achieving P/L targets set for the brand in India across furniture and homeware category
- Received the digital pivot award for launch of westelm.in which was selected as the best website among other RBL brands
Buyer
Praxis Home Retail – HOMETOWN (FUTURE GROUP)
09.2018 - 08.2021
- Manage the home décor business contributing to a revenue of 70 Cr
- To total homeware business worth 320 Cr
- Achieved highest record sales of 10 Cr
- For month of Oct 19’ by ensuring right seasonal home décor merchandise mix
- Achieved targeted stock velocity of 93% with forward cover of 5 months for the financial year ending 2020
- Streamlined processes across design, merchandising, marketing and store operations to ensure targets are achieved
- Re-aligned assortment and visual merchandising in slow performing stores based on SPF and MPF analysis
- Managed the product development and buying process to build the right category assortment based on seasons themes
Deputy Buyer
Tata Trent Pvt. Ltd – Westside Home
04.2017 - 09.2018
- Manage home décor business contributing to a revenue of 30Cr
- To total homeware business worth 100 Cr
- Executing the product development process from concept to launch following the defined critical path for the season
- Responsible for the launch of 4 new product categories contributing to 15% increase in sales in spring summer 2018
- Working across design, sourcing and merchandising teams to get the right product mix for every season
- Developing the visual merchandising strategy ensuring density display along with colour story driven lifestyle look
- Execute the store training module based on the new launches and cross selling opportunities across the range
- Build brand visibility across products by introduction of Westside Home branding for all categories
- Competitive analysis across Indian and international brands to study design trends for the upcoming season
Assistant Category Manager – Decor
Pepperfry.com
04.2015 - 04.2017
- Company Overview: www.pepperfry.com
- Manage the 2nd highest GMV grossing category at Pepperfry – Home Decor growing at 40% M-O-M
- Responsible for business growth of 150 brands across 20 product categories sourced across India
- Launched a cluster based ethnic collection contributing to 20% of overall sales sourced from Jodhpur and Churu
- Increased contribution of house brands to 30% by building a Pepperfry exclusive curated selection
- Launched a regional art collection consisting of art forms like Warli, Madhubani, Gond, Tanjore and Paisley art
- Increased ASP by 50% introducing categories like Marble Temples, Room Dividers, Floor Mirrors and Grandfather Clocks
- Launched top brands like @ Home, Home Town, Home Stop and Chumbak across different categories
- Improved customer buying experience by defining style based sub categories, attribute sets, hover & filters
- Defined packaging and quality standards reducing returns and increasing customer retention by 40%
- Increase in live assortment from 7000 to 14000 SKU’s across product groups and active seller base by 50%
- Planning brand revenue targets and promotions through mailers, social media & category landing page
- Www.pepperfry.com
Product Executive
Nilkamal Limited
10.2012 - 04.2015
- Company Overview: www.nilkamal.com
- Category management of Home & Office Furniture contributing to revenue of 100 Cr
- Analyzing pricing and margins of the business across segments to ensure bottom lines
- Channelizing inventories across the supply chain from factory to shelf meeting buffer norm targets
- Collaborating across teams (Design/SAP/Quality/ SCM/Sales) for launch of new products
- Responsible for the liquidation strategy, stock corpus, supplier mapping and COGS reports
- Furnish market intelligence reports on consumer buying trends and competitor strategies
- Develop the annual marketing plan in line with the marketing budgets and expected ROI
- Conceptualizing the 'More Then You Thought' campaign for retail chain - Nilkamal Home Ideas
- Analyzed the online furniture ecommerce market and suggested a new online sales platform
- Increased home furniture category sales by 50% from local suppliers by building zone specific strategy
- Www.nilkamal.com
Brand Planning Executive
SALT BRAND SOLUTIONS
06.2011 - 10.2012
- Company Overview: www.saltbrandsolutions.in/
- Understanding client’s business objectives and translating them into creative business solutions
- Part of team that worked on new business pitches for brands like EBay, Jabong , L&T and Maxo
- Built the brand architecture and packaging for launch of food and beverage brand – TATA LYFE
- Built the brand architecture, distribution & communication strategy for Himalayan’s new variants
- Lead an innovative social media campaign for Himalayan participating at Lakme Fashion Week
- Managed the re-positioning campaign transforming Kaya from a skin doctor to a beauty expert
- Conceptualized the service architecture of Kaya into 3 beauty solutions – Cure, Enhance Pamper
- Redefined client conversion process by designing service kit increasing conversion rate to 80%
- Www.saltbrandsolutions.in/
Client Servicing Executive (Home Town / TATA MOTORS)
REDIFFUSION-WUNDERMAN
12.2010 - 06.2011
- Company Overview: www.wundermanindia.com/
- Furnished a comprehensive research on positioning strategies in home furniture category
- Defined the process and branding strategy for Home Town’s 'Home Partner' initiative
- Conceptualized database marketing strategy for Hometown targeting new home loan customers
- Conceptualized a campaign for the launch of 3 D Theater at Tata Motors dealer outlets
- Www.wundermanindia.com/
Education
P.G.D.M - Marketing
Chetana’s Institute of Management & Research
01.2011
B.E. - I.T.
Shah & Anchor Engineering College
01.2007
Skills
- Strategic Sourcing
- Demand forecasting
- Strategic Planning
- Supplier Relationship Management
- Multi-tasking strength
- Merchandising operations
Accomplishments
- Selected among the top 5 Employees at Pepperfry with a 5 Star Rating during 2016 annual appraisal.
- Reliance Brand Limited awarded my team 'Digital Pivot of Year' award for launch of online channel – www.westelm.in.
- Visiting faculty at Management Institutes like Chetana’s Institute of Management & Research, NMIMS teaching 'Retail Management' & 'Brand Management'.
- Build a module called the 'Brainheart' module that aims at understanding ways in which marketers try to win over the brain and heart of their consumers to foster brand loyalty and earn their share of wallet.
Personal Information
Date of Birth: 02/15/85
Timeline
Buyer
Landmark Group – Home Centre Dubai
01.2023 - 07.2024
Manager – Buying & Planning
Reliance Brands Limited – Westelm (William Sonoma Inc.)
08.2021 - 09.2022
Buyer
Praxis Home Retail – HOMETOWN (FUTURE GROUP)
09.2018 - 08.2021
Deputy Buyer
Tata Trent Pvt. Ltd – Westside Home
04.2017 - 09.2018
Assistant Category Manager – Decor
Pepperfry.com
04.2015 - 04.2017
Product Executive
Nilkamal Limited
10.2012 - 04.2015
Brand Planning Executive
SALT BRAND SOLUTIONS
06.2011 - 10.2012
Client Servicing Executive (Home Town / TATA MOTORS)
REDIFFUSION-WUNDERMAN
12.2010 - 06.2011
P.G.D.M - Marketing
Chetana’s Institute of Management & Research
B.E. - I.T.
Shah & Anchor Engineering College
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