Bhavna Padmanabhan

Creative Lead and Game Director on all projects developed through Game Design Plus

I was the primary PoC for all client communications, to ensure seamless understanding of the deliverables.

Makkalin Mudhalvar (Available on Google Play Store and Apple App Store)

India's first political strategy game, released in 2 languages - English and Tamil.

• Defined framework for the political strategy used in the game
• Defined and ensured appropriate implementation of the vision of the game
• Worked with consultants to ensure authentic translation of the politics of the state to our game
• Directed the systems design of the game to ensure the player felt challenged during first, second and nth replay of the game
• Directed the art to ensure the whole game told a story that would be relatable to the players
• Conducted playtests with over 300 players to ensure the game felt authentic and fun.

Fortnite Map Development (UEFN)

• Directed product strategy for client, to ensure their goals were being met on an ever evolving platform
• Translated product goals to design goals
• Directed game design on all prototypes developed in-house
• Creative Director on 3 shipped UEFN maps

• Led competitor analysis to keep abreast of developments in the current market landscape
• Defined product goals and metrics for short term and long term
• Prioritized roadmap in order to achieve product goals and metrics
• Designed the event architecture for the product
• Reviewed all data from the product to drive business strategy at weekly planning sessions
• Documented user stories and product features into Specs to communicate across teams
• Led compliance efforts to ensure the product met all regulatory standards and obtained necessary certifications for a children's digital product

I also actively built an inclusive work culture at the company that prioritised empathy, and defined processes that would help everyone to adopt a growth

mindset.

Disney Byju’s Early Learning

• Led the team that prototyped, tested and iterated on the following:
• Game features
• Narrative Styles
• Tone and voice for Disney characters
• Defined new features of gameplay and interaction for Disney Byjus Early Learn (3-6 year olds)
• Defined and designed parent experience for Disney Byjus Early Learn (3-6 year olds)

Unnamed new product

• Set design vision for product, including analysing user data to refine it further.
• Writing fiction for the world in which the games are being set
• Designing mechanics and meta game with the other designers in the team
• Final Design approval for all games in the product

Rangoli Rekha (Match-3 game made for Indian market, Android)

• Designing fiction, mechanics, meta-game, wireframes for UI and UX aspects of the game
• Working closely with the Sound Engineer to design the music and SFX for the game

FarmVille 2 (web-based social game)

Lifetime Installs: 260 Million

• Planned and executed transition of the project from the studio in San Francisco to India for the narrative design, content design and game design team
• In-charge of quarterly fiction planning for the game
• Design lead on all new features in the game – weekly content, reskins, events, quarterly bold beats (big features that span a quarter and push either revenue or DAU above current trends)
• Lead Designer on first bold beat designed out of the Indian Studio – new farm, with a team of 2 other designers

CastleVille (web-based social game)

Lifetime Installs: 90 Million

• Planned and executed transition of the project from the studio in San Francisco to India for the narrative design and game design team
• In-charge of planning narrative arcs for the entire game of CastleVille – plots for questlines, character creation, story arcs, new world.
• Designing systems in the game, balancing economy and resources to deliver player friendly content

Dream Zoo (mobile social game)

Peak Daily Average Users (DAU): 666,000

• Designed the entire content cadence for the game, once the game transitioned to the Studio in India
• Designed Push Notification and in-game messaging
• Planned message schedules for European, American and Asian Markets
• Managed player communities for the game, notifying players of new content, exciting updates and tips
• Organized contests and other events for the community on Facebook, Twitter and internal game forums