BHAVNA PATHAK

Marketing Management graduate with expertise in marketing, brand management, and strategy. Demonstrated leadership abilities through undergraduate and postgraduate studies, as well as work experience as a Data Analyst. Developed strong skills in marketing operations, sales, marketing information systems (MIS), organizational and analytical skills, team management, media creation, and project management. Proficient in marketing, strategies, and analytical thinking to create effective, data-driven strategies and successfully manage and grow brands and businesses.

Movie & Entertainment Club Executive 

• Managed workshops for over 450 students, organizing and planning multiple events and theater screenings that enhanced brand visibility and engagement, resulting in a 50% increase in student participation and strengthening brand loyalty within the educational community

Marketing Executive (Vyavasaaye – Commerce society)

• Strengthened the commerce Society by introducing innovative ideas that enhanced brand awareness and engagement, resulting in a significant increase in membership and participation
• Spearheaded Annual Fest for Enhanced Brand Visibility: Successfully organized the BRAC annual fest for over 500 students in collaboration with Dainik Bhaskar, significantly boosting brand visibility and awareness through effective ATL (Above the Line) and BTL (Below the Line) strategies, sponsorships, and promotions
• Developed Marketing Strategies for Growth: Mentored the marketing team in formulating impactful business development and marketing strategies, resulting in a 20% increase in outreach and engagement, enhancing overall brand recognition

National Social Service Executive

• Organized self-defense training and the "Run for Unity" event, significantly enhancing brand awareness and community spirit among students, leading to a 30% increase in participation and heightened awareness of social issues
• Accounted for the organization and monitoring of leadership programs, fostering a sense of responsibility and enhancing participants' skills, which resulted in a 25% improvement in student engagement in community service initiatives and strengthened the organization's brand reputation

Leaders for Tomorrow Volunteer

• Organized Anti-Drugs and Anti-Ragging Campaigns, along with a Cleanliness Drive and Visit for Compassion, enhancing community awareness and engagement, leading to a 40% increase in participation
• Successfully partnered with the American Center of the US Embassy to organize an annual festival, strengthening brand reputation and fostering community relationships through cultural and development programs

• Digital Marketing & E-Commerce - Developed in-demand skills for industries, including SEO, content marketing, online advertising, & data analytic, learned content like content creation, social media management, data analysis, & customer inclusion
• Management Consulting - Trained in consulting methodologies, problem-solving, & strategic thinking in making informed decisions; skilled in data analysis and analytical tools to extract valuable insights, enabling data-driven decision-making
• Power BI A-Z - Proficient in strategically crafting impactful reports & dashboards using a wide variety of graphs and visualizations; accelerated data insights, excelled in data modeling, enabled efficient online report sharing with calculations
• Agile Microsoft Project- Learned Agile project management by processing project plans, managing resources & project management
• Decentralized Financing - Proficient in decentralized finance & observed substantial investment and expansion in financial market; examined key DeFi like stablecoins, decentralized exchanges, automated market, & lending platforms
• Tally Course- Completed Tally Professional Course from Glow Institute in collaboration with Tally Certified Partner

• Created and implemented marketing strategies for financial products, contributing to a 20% growth in revenue generation for the organization through enhanced customer outreach and convincing communication
• Analyzed & interpreted Financial Markets that includes the Equity & Derivative, Commodity & Currency market
• Performed analysis of Stocks, Insurance Products, Calculated Returns, and Compounded Annual Growth Rate
• Trained on Mutual funds – SIP as well as Lump-sum, retirement, education and many more investment options
• Leveraged marketing strategies & worked towards revenue generation by formulating strategies in financial market and gave recommendations to streamline their process for greater profits & ROI

• Enhanced skills by participating in Self-Defense Techniques by Special Police unit for Women & Children
• Actively promoted national unity event by participating in the Run for Unity on Rashtriya Ekta Divas