Bhavna Thakur
Business Development & Product Specification Expert
ghaziabad,UP
Summary
Assistant General Manager - North leading North India market entry and a 3–5 person sales team buildout, plus stakeholder growth for a smart home business. Drives CRM execution, brand visibility, and alliance-building with 25–50 Architects and Interior Designers to expand specification opportunities across Delhi-NCR and the wider North region. Delivered a 40% increase in the affiliated Architect and Interior Designer network while establishing the business within 7–12 months after launch in a competitive new market.
Overview
1
1
Language
2
2
Certifications
21
21
years of professional experience
Work History
Assistant General Manager - North
KeUS Smart Home
02.2025 - Current
- Directed strategic formulation for KeUS Smart Home's market entry into North India, with a focus on the Delhi-NCR region.
- Built high-performing sales team to drive market penetration and support long-term growth.
- Cultivated alliances with architect and interior designer associations to expand market reach and influence.
- Increased brand visibility among stakeholders through targeted marketing initiatives and effective relationship management.
- Cultivated strategic alliances with Architect and Interior Designer associations to broaden reach and influence.
- Enhanced brand visibility among stakeholders through targeted marketing initiatives and strong relationship management.
- Implemented and managed a CRM system focused on engaging leading Architects and Interior Designers to drive customer loyalty.
- Achievements:
Sales Manager
Schindler India Pvt Ltd
02.2024 - 01.2025
- Consistently surpassed sales targets in terms of value and volume through adept team leadership and strategic sales approaches.
- Mentored and managed team of 10 salespeople and 4 scooters across 3 offices, enhancing team cohesion and performance.
- Ensured compliance with sales governance protocols, safeguarding integrity of sales operations.
- Catalyzed seamless product delivery by ensuring effective inter-departmental coordination.
- Cultivated and sustained strong relationships with key stakeholders, including Builders and Architects, through dedicated client relationship management (CRM).
- Developed and maintained strong relationships with key stakeholders, including builders and architects, to drive client engagement and loyalty.
- Enforced strict adherence to sales governance protocols as per company guidelines.
- Conducted thorough analyses to identify team training needs and disseminated constructive feedback to enhance organizational capabilities.
- Achievements:
Senior Zonal Manager - Business Development
Somany Ceramics Ltd
06.2023 - 01.2024
- Growth Path:
- Zonal Manager - Business Development (Jun 2021 - May 2023)
- Associate Zonal Manager - Business Development (Apr 2017 - May 2021)
- Senior Area Sales Manager - Business Development (Jan 2015 - Mar 2017)
- Directed team management and strategic business development initiatives, driving growth in the Delhi/NCR region.
- Executed CRM strategies to boost client engagement and satisfaction, fostering long-term relationships.
- Managed product specification processes with client requirements and market demands.
- Provided sales support activities that facilitated revenue generation and enhanced customer acquisition efforts.
- Achievements:
- Enhanced team performance by implementing targeted training programs, resulting in a 10% increase in sales conversions.
- Streamlined product specification processes, reducing turnaround time by 15% and improving client satisfaction.
Zonal Manager - Business Development
Somany Ceramics Ltd
06.2021 - 05.2023
- Managed team operations to enhance business development efforts in Delhi/NCR region.
- Implemented and refined CRM strategies to strengthen client relations and improve engagement.
- Oversaw product specification activities, tailoring solutions to align with specific client needs.
- Implemented and refined Customer Relationship Management (CRM) strategies to strengthen client relations.
- Improved client retention rates by 10% via enhanced CRM initiatives and focused customer engagement.
- Oversaw product specification activities, tailoring solutions to meet specific client needs.
- Conducted induction training sessions for new team members, ensuring alignment with company objectives.
- Achievements:
Associate Zonal Manager - Business Development
Somany Ceramics Ltd
04.2017 - 05.2021
- Advanced business development efforts by identifying and securing new opportunities within the Delhi/NCR region.
- Cultivated and maintained relationships with key clients, contributing to sustained business growth.
- Specified tailored product solutions to align with client needs, enhancing sales effectiveness.
- Supported sales initiatives by coordinating efforts across teams to consistently meet revenue targets.
- Specified product solutions to meet client needs and drive sales.
- Supported sales initiatives to achieve revenue targets.
- Facilitated induction training for new team members, ensuring they are equipped for success.
- Achievements:
Senior Area Sales Manager - Business Development
Somany Ceramics Ltd
01.2015 - 03.2017
- Directed business development efforts to secure partnerships with Architects and Interior Designers across Delhi/NCR, enhancing outreach and market presence.
- Nurtured relationships with Builders and Contractors, driving business conversion and contributing to overall growth.
- Expanded business by 22% through strong relationships with Architects and Interior Designers.
- Supported sales team in closing orders and identifying new business opportunities, streamlining processes for improved outcomes.
- Collaborated with marketing on the planning and execution of events to promote brand awareness.
- Delivered training programs to new employees on effective sales management techniques.
- Successfully trained 15 new employees, enhancing their sales performance and contribution.
- Actively engaged in customer service, addressing queries and resolving complaints to maintain satisfaction.
- Achievements:
Sr. Executive - Specification
Hafele India
04.2014 - 01.2015
- Led business development initiatives and supported specification-related tasks to drive engagement.
- Coordinated public relations activities targeting Architects/Interior Designers in North region to enhance brand visibility.
- Disseminated information to stakeholders about new product launches through targeted mailers and newsletters.
- Organized architect meets and training sessions to foster product knowledge and engagement.
- Supported sales team by following up with clients to nurture relationships and facilitate communication.
Asst. Manager - Corp. Business Development
H&R Johnson (India), A Division of Prism Cement LTD
06.2010 - 04.2014
- Directed public relations, event management, store inaugurations, product launches, business development, and marketing initiatives within the North Region.
- Expanded business opportunities by targeting Architects and Interior Designers in the North region.
- Increased business contribution by 40% through focused engagement with key stakeholders and strategic business development efforts.
- Increased business engagements with architects by organizing meetings and events by 18%
- Established and maintained relationships with key Architect associations to leverage business opportunities.
- Organized architect meets to enhance engagement and drive business growth.
- Coordinated the launch of new products, exhibitions, and promotional campaigns to increase market presence.
- Collaborated closely with the marketing department to plan and execute successful events and campaigns.
- Achievements:
Executive - Sales (Corporate sales)
Godrej & Boyce Mfg. Co. Ltd.
01.2009 - 06.2010
Sales Trainee (Corporate Sales)
Coffee Day (Beverages)
02.2008 - 12.2008
Marketing Trainee
JK Tyres & Industries Ltd.
05.2007 - 07.2007
- Achievements:
- Gathered data from 500+ customers, providing insights into improving the brand value
Accounts & Marketing Trainee
JK Tyre & Industries Ltd.
06.2005 - 06.2006
Education
PGDM - Marketing & IT
Balaji Institute of Management & Human Resource Development
Pune01-2008
B.Com. - undefined
Jiwaji University
Gwalior01-2005
APLBE - Business Excellence & Leadership
Indian Institute of Management
Lucknow, India 04.2001 -
Skills
Strategic business planning
Leading business development initiatives
Market penetration
Revenue generation
Territory expansion
Relationship management
Policy & compliance management
Conflict resolution
Stakeholder management
Team leadership
P&L management
Revenue operations
CRM analytics
Certification
Advanced Program in Leadership for Business Excellence (Indian Institute of Management, Lucknow - 2019)
ACHIEVEMENTS
Led the Tile-Master program under corporate social responsibility, enhancing brand visibility and community engagement., Instrumental in the successful launch of multiple House of Johnson showrooms, demonstrating exceptional event management and promotional capabilities.
Timeline
Assistant General Manager - North
KeUS Smart Home
02.2025 - Current
Sales Manager
Schindler India Pvt Ltd
02.2024 - 01.2025
Senior Zonal Manager - Business Development
Somany Ceramics Ltd
06.2023 - 01.2024
Zonal Manager - Business Development
Somany Ceramics Ltd
06.2021 - 05.2023
Associate Zonal Manager - Business Development
Somany Ceramics Ltd
04.2017 - 05.2021
Senior Area Sales Manager - Business Development
Somany Ceramics Ltd
01.2015 - 03.2017
Sr. Executive - Specification
Hafele India
04.2014 - 01.2015
Asst. Manager - Corp. Business Development
H&R Johnson (India), A Division of Prism Cement LTD
06.2010 - 04.2014
Executive - Sales (Corporate sales)
Godrej & Boyce Mfg. Co. Ltd.
01.2009 - 06.2010
Sales Trainee (Corporate Sales)
Coffee Day (Beverages)
02.2008 - 12.2008
Marketing Trainee
JK Tyres & Industries Ltd.
05.2007 - 07.2007
Accounts & Marketing Trainee
JK Tyre & Industries Ltd.
06.2005 - 06.2006
APLBE - Business Excellence & Leadership
Indian Institute of Management
04.2001 -
B.Com. - undefined
Jiwaji University
PGDM - Marketing & IT
Balaji Institute of Management & Human Resource Development