Bhavna Vaja
Mumbai,MH
Summary
Skilled in program and delivery management, I excel in leading teams to achieve results. With 15 years of experience in consulting firms and agencies, I bring deep expertise in digital operations, delivery, and leadership. I've handled high value projects in digital transformation, brand analytics, and consumer experience, with a focus on retail, ecommerce, and technology sectors.
Overview
14
14
years of professional experience
3
3
English, Hindi and Marathi
Work History
Senior Consultant
eClerx Services Ltd
08.2019 - Current
- Sportswear ecommerce, Education, esports and technology
- Managing the operations of delivery projects totaling $1.2M, overseeing a team of 15 members, and catering to the needs of four clients
- Drive end-to-end analytics projects, ensuring seamless project planning, execution, and stakeholder engagement to achieve desired outcomes
- Collaborate with cross-functional teams to successfully implement digital transformation initiatives, ensuring alignment with organizational goals and driving process improvements
- Support the sales team in developing go-to-market strategies, working together on proposals and presentations to effectively showcase the organization's capabilities and address client needs during the pre-sales phase
- Conduct training sessions to equip team members with skills in social media analytics and visualization
- Currently working across both US and EMEA markets
Social Media Marketing Consultant
Social Dividend Global
08.2018 - 08.2019
- Collaborated for pilot project to set-up social media monitoring and listening frameworks
- Monthly reports and campaign analysis delivered
Director
GroupM | Mindshare
01.2017 - 08.2018
- Telecom, entertainment and FMCG
- Led command center for India’s leading telecom brand focused on VOC and digital data
- Developed frameworks to identify crisis, engagement benchmarking and editorial content analysis
- Monitored client brand competitors to track social channels content, products and offers
- Pitched for new business & supported creative teams by providing social insights for communication strategies
- Planned social campaigns (ideas and execution) for Hindi GEC channel’s show launches
- Trained and led a team of six analysts
Social Media Specialist
Accenture
12.2013 - 01.2017
- Industry: Fashion, ecommerce, and Technology
- Worked on RFPs for sales team, converted three top clients into retainer for digital media reporting
- Introduced social media deconstruct report for client to increase owned channel engagement
- Trained team of analysts on social media listening tools like Radian6 and BrandWatch
Associate Process Manager
eClerx Services
12.2012 - 12.2013
- Set up client’s subject matter expert program framework to measure engagement
- Delivered YouTube content optimization for anti-virus client, client implemented 65% of recommendations
- Evaluated worldwide content for BFSI client on monthly basis for channel engagement and paid campaigns
- Worked with in-house automation team to build social media tracking tool
- Trained team on social monitoring tools
Account Planner
AgencyDigi
07.2011 - 11.2012
- Plan and execute SEM and SEO to increase brand visibility
- Creating content calendar for Online Marketing Campaigns
- ORM and social engagement ideation
- Worked on pitch presentations for new business
- Provide industry research and best practices inputs for creative teams
Education
Google Project Management -
Google
2021
Marketing Analytics And Consumer Lifecycle Certification -
IIM Kashipur
10.2018 - 03.2019
MBA - Marketing
Institute of Technology and Management
2013
Diploma - Digital Media
Ignition
2011
Bachelor of Commerce - undefined
NSS College of Commerce | Mumbai University
2005
Skills
- SOFTWARE SKILLS AND RESEARCH TOOLS
- Consumer Experience: Medallia and
- Qualtrics
- Social Media Listening: Talkwalker, Crowdtangle, Brandwatch, Sprinklr and Social Studio
- Web Analytics and Trend Spotting: Google analytics, Keyword finder, NewsWhip, Trendskite, Buzzsumo
- Visualization: PowerPoint, Power BI and Tableau
- OTHER DETAILS
- Birth year - 1985
- SKILLS
- Analytical Thinking
- Critical Thinking
- Problem Solving
- Communication
- Interpersonal Skills
- Team Leadership
- Program Management
- Cross-functional
- Program Evaluation
- Social Media Analytics
Consulting
Project management
Operations management
Analysis & evaluation
Team leadership & development
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteOn-SiteTimeline
Senior Consultant
eClerx Services Ltd
08.2019 - Current
Marketing Analytics And Consumer Lifecycle Certification -
IIM Kashipur
10.2018 - 03.2019
Social Media Marketing Consultant
Social Dividend Global
08.2018 - 08.2019
Director
GroupM | Mindshare
01.2017 - 08.2018
Social Media Specialist
Accenture
12.2013 - 01.2017
Associate Process Manager
eClerx Services
12.2012 - 12.2013
Account Planner
AgencyDigi
07.2011 - 11.2012
MBA - Marketing
Institute of Technology and Management
Diploma - Digital Media
Ignition
Bachelor of Commerce - undefined
NSS College of Commerce | Mumbai University
Google Project Management -
Google
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