BHAVYA ARORA
Market Access Manager, Vaccines
Gurgaon
Summary
Results-oriented business professional leveraging 7 years of experience in devising and implementing impactful market access strategies within the pharmaceutical and healthcare industries. Proven ability to drive patient access and optimize reimbursements through strategic planning, forecasting, and stakeholder engagement, collaborating effectively with government bodies, payors, and cross-functional teams. Successfully launched Cinryze in the Indian market, exceeding revenue targets and ensuring sustained market penetration through strategic pre-launch and post-launch activities. Re-energized the Rixubis brand, achieving a 4x revenue growth (350%) through targeted marketing campaigns, strategic planning, and effective tactical implementation. Adept at crafting and executing data-driven market access strategies, conducting payer landscape analysis, and generating Real-World Evidence (HEOR) to support pricing and reimbursement negotiations. Possesses a strong understanding of the healthcare industry, with experience in both pharmaceutical and hospital settings, coupled with a proven ability to navigate complex regulatory landscapes. Proficient in developing and leading successful product marketing campaigns, managing budgets, and collaborating with cross-functional teams to achieve business objectives.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Market Access Manager, Vaccines
Takeda Biopharmaceuticals, India
12.2023 - Current
- Responsible for crafting and implementing a robust market access strategy, ensuring TAK-003 (Qdenga) vaccine's successful introduction and penetration in the Indian and Sri Lankan markets
- Developed and executed a comprehensive market access strategy for TAK-003 (Qdenga) vaccine in India and Sri Lanka, targeting both public and private sectors to drive swift adoption and early market penetration
- Led market research initiatives to identify key market trends, opportunities, and challenges, shaping pricing and reimbursement strategies based on comprehensive payer landscape analyses
- Conducted mid- to long-range forecasting to support business estimations, providing insights influencing potential revenue impacts and access-driven growth opportunities
- Generated Real-World Evidence (HEOR) through impactful studies to strengthen TAK-003's value proposition for robust pricing and reimbursement negotiations, leading to successful access in CARE and SR accounts
- Collaborated seamlessly with cross-functional teams, including Medical, Commercial, and Public Affairs, at local and above-LoC levels (ISEA/GEM/VBU) to ensure flawless execution of market access initiatives
- Enhanced the market access function's visibility through leading and creating a quarterly internal newsletter, effectively communicating the team's activities, achievements, and strategic priorities
Intern
Max Super Specialty Hospital
04.2016 - 07.2024
- Supported various departments within a fast-paced hospital environment, gaining practical experience in operations management, disaster preparedness, and quality improvement initiatives
- Streamlined patient referral processes through meticulous tracking of referral time, enhancing coordination between doctors and optimizing patient care delivery
- Collaborated effectively with the disaster management team to design a comprehensive earthquake evacuation plan for the hospital, prioritizing patient and staff safety in emergency situations
- Provided critical support to the operations team in effectively organizing the hospital's annual safety conference, demonstrating strong organizational skills and a commitment to workplace safety
- Contributed to the hospital's accreditation readiness by diligently documenting the latest NABH and JCI accreditation guidelines, ensuring adherence to industry best practices and regulatory standards
Product Manager, Rare Disease Franchise
Takeda Pharmaceuticals
07.2020 - 11.2023
- Responsible for the strategic direction, life-cycle management, and market positioning of rare disease products, overseeing all aspects from strategic planning and execution to competitive analysis and customer segmentation
- Spearheaded the successful launch of Cinryze in the Indian market, crafting and executing a comprehensive strategy encompassing prelaunch to post-launch phases, realizing impressive revenue growth and sustained market presence for the management of Hereditary Angioedema
- Revitalized the Rixubis (recombinant FIX) brand through a targeted marketing campaign and meticulous tactical execution, resulting in an impressive 4x revenue growth (350%)
- Developed and implemented impactful short- and long-term brand strategies, effectively identifying product opportunities, exploring new market segments, and designing compelling messaging strategies to resonate with the target audience
- Collaborated seamlessly with global (GEM) brand teams, playing a key role in developing a robust branding and scientific toolkit for enhanced brand positioning
- Forged strong relationships with healthcare professionals (HCPs), effectively leading cross-functional teams to foster understanding and drive impactful communication strategies aligned with customer priorities
- Onboarded and nurtured relationships with external agencies, acting as the primary point of contact for all entrusted brands and projects, ensuring seamless communication and collaboration
- Designed and launched the first-ever 'Recombinant Reckoner' tool by the India team, a pioneering initiative to provide detailed analysis and comparison of therapy pricing estimates, empowering informed decision-making
- Achieved thoughtful market entry for Cinryze, resulting in substantial revenue growth and sustained market momentum
- Successfully relaunched Rixubis, achieving a remarkable 4x revenue growth (350%) through a precisely targeted marketing campaign and strategic tactical execution
Strategic Key Account Manager
Curofy
02.2017 - 06.2020
- Responsible for developing and executing strategic account management plans, cultivating strong client relationships, and driving revenue growth within the healthcare technology sector
- Conceptualized, launched, and managed over 50 product marketing campaigns tailored to diverse healthcare companies, aligning strategies with product stages, budget considerations, and overall business objectives
- Developed compelling content strategies and communications targeted at Curofy's extensive doctor community, collaborating effectively with in-house design teams and external media agencies to craft impactful messaging and visuals
- Designed and delivered over 15 comprehensive proposals and implemented over 30 strategic campaigns for a diverse clientele in the healthcare industry, spanning medical devices, health-tech, FMCG, and diagnostic verticals
- Notable clients include Boston Scientific, Medtronic, Wolters Kluwer, GE Healthcare, Dr
- Lal PathLabs, MSF, Roche Diagnostics, Philips Healthcare & Homecare, GSK, CPC Diagnostics, Nestle, and more
- Successfully pitched products and services to over 20 clients, securing valuable partnerships and driving revenue generation, consistently exceeding client expectations and cultivating long-term relationships
- Led hospital partnership sales initiatives, crafting persuasive pitches, and securing collaborations with leading hospital chains, expanding the platform's reach and impact within the healthcare ecosystem
- Conceptualized and spearheaded the launch of innovative modules, including impactful AMA sessions and engaging CME modules, enhancing user engagement and knowledge-sharing within the Curofy platform
- Cultivated strong client relationships, achieving an impressive 53% business growth through existing client renewals, demonstrating a commitment to client satisfaction and long-term value creation
- Increased organic reach of CME segments on the Curofy platform by an impressive 80%, contributing significantly to enhanced user engagement and knowledge dissemination within the medical community
- Boosted inbound marketing efforts, resulting in a commendable 25% increase in inbound leads, demonstrating a proficiency in driving qualified leads and contributing to business growth
Education
MBA - Hospital and Health Management
IIHMR University
01.2015 - 01.2017
B.sc - Life Sciences
Gargi college
01.2012 - 01.2015
Skills
Market Access Strategy
Reimbursement
HEOR
Forecasting
Pricing Strategy
Market Research
Product Launch
Stakeholder Engagement
Payer Landscape Analysis
Cross-functional Collaboration
Collaboration
Communication
undefinedCertification
Digital Marketing Certification Program, MICA, 2017
Personal Information
Date of Birth: 01/28/95
Timeline
Market Access Manager, Vaccines
Takeda Biopharmaceuticals, India
12.2023 - Current
Product Manager, Rare Disease Franchise
Takeda Pharmaceuticals
07.2020 - 11.2023
Strategic Key Account Manager
Curofy
02.2017 - 06.2020
Intern
Max Super Specialty Hospital
04.2016 - 07.2024
MBA - Hospital and Health Management
IIHMR University
01.2015 - 01.2017
B.sc - Life Sciences
Gargi college
01.2012 - 01.2015
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