• 3.5+ years of experience in CRM/Digital, data driven marketing, customer life-cycle Management, and strategic account planning & responsible for driving revenue for the account
• Experience in end-to-end management of marketing campaigns & driving key business KPIs
• Spearheaded marketing initiatives for multiple product launches, customer retention strategy, & acquisition strategy
Hi, I’m
Bhavya Bharti
CRM & Digital Marketing Professional
Gurgaon,HR
Summary
Overview
4
years of professional experience
5
years of post-secondary education
Work History
Merkle Sokrati | Dentsu Aegies Network|Gurgaon, Haryana
Marketing Manager-CRM
06.2021 - Current
Job overview
- Management & Strategy
- Responsible for defining customer life-time value through various means- cross-sell, up-sell, loyalty enrollments, accessory purchase, insurance renewal, service bookings etc
- Co-own key metrices across the customer journey i.e. user onboarding, user activation, user engagement, user conversion & user retention
- Responsible for structuring CRM activities with a view of maximizing KPI improvement, ROI and business impact
- Oversee & manage teams for - campaign creation, execution & measurement including owning the creative development of campaigns through SFMC & SFDC platforms to acquire & retain customers and improve brand advocacy
- Create right messaging for target personas that demonstrates an understanding of their key business problems and pain points and articulate the value proposition
- Use data to build comprehensive marketing plans to drive product sales
- Designed Go-To- Market strategy for creating enquiries for Baleno & achieved 20k+ enquiries within 2 months of the communication roll out
- Conceptualize/create & deliver the marketing review decks to the EO’s- WBR/MBR/ABR (business reviews)
- Responsible for bringing innovations in marketing collaterals like- webpage, cloud pages, emailers, videos etc
- Work closely with various departments in the business, inclusive of the senior management, IT, Data team, and key stakeholders to develop and launch suitable digital marketing strategies
- Analytical Skills
- Responsible for sharing insights on customer segmentation models along with internal analysts
- Proposed repurchase & referral analytical models- based on common characteristics inclusive of purchase history, consumer type, behavior, demographics etc
- Worked closely with analytics team on determining the customer engagement rates to drive business KPIs through various media channels- facebook, you tube, whatsapp, sms, email, app notification, call centers & other media channels
- Working on creating content/creative analytical tool- to measure the impact
- Help team plan & design communication in vernacular languages – deploying which surged in CTR by 2X times
- Proposed using journey builders for suppressing non-engaging pool base – which led to 60.3 lacs savings so far
Rubix Data Sciences Private LimitedMumbai, Maharashtra
Manager - Sales (West India)
10.2020 - 04.2021
Job overview
- Responsible for new client addition, CXO interactions from varied industries & providing them with risk management solutions considering their pain points, business challenges, business objectives & goals.
- Understanding the line of business in terms of financial & non-financial parameters and suggesting them with a customized solution for their risk mitigation.
Hansa CequityMumbai, Maharashtra
Associate Marketing Consultant
12.2018 - 09.2020
Job overview
- Responsible for CRM, CXM, Data analysis & marketing strategy
- Prepare projection plan for the financial year
- Marketing campaign management
- Consumer segmentation- understanding customer cohorts
- Oversee call center operations to measure campaign performance
Star Health & Allied insurance Co.LtdGurgaon, Haryana
Intern-sales
04.2018 - 07.2018
Job overview
- Worked as a Sales Intern and handled a team of 11 agents, achieved monthly targets.
- Sold a variety of insurance products to business and individuals, achieving success fostered strong relationships with customers and strategic associate to elevate brand awareness.
Dun & BradstreetMumbai, Maharashtra
Sales and Marketing Intern
10.2017 - 12.2017
Job overview
- Worked as a sales and marketing intern- did lead generation campaigns.
- Effectively communicated with existing clients and prospecting leads to accelerate sales.
- Handled agents, trained them on pitch presentation and closing strategies, tracked their performance.
Education
ISB&MPune
MBA from Marketing
06.2017 - 03.2019
University Overview
Sinhgad College of SciencePune
BBA from Marketing
06.2014 - 04.2017
University Overview
Skills
Account Planning
Timeline
Marketing Manager-CRM
Merkle Sokrati | Dentsu Aegies Network|
06.2021 - Current
Manager - Sales (West India)
Rubix Data Sciences Private Limited
10.2020 - 04.2021
Associate Marketing Consultant
Hansa Cequity
12.2018 - 09.2020
Intern-sales
Star Health & Allied insurance Co.Ltd
04.2018 - 07.2018
Sales and Marketing Intern
Dun & Bradstreet
10.2017 - 12.2017
ISB&M
MBA from Marketing
06.2017 - 03.2019
Sinhgad College of Science
BBA from Marketing
06.2014 - 04.2017
Learning new things
Learning new things
Learning how to make creative videos, learning making new dishes, learning to paint, mandala art, dancing.
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