BHAVYA GARG
Delhi
Summary
A driven and creative professional with a keen interest in Public Relations and Marketing, now looking to apply these skills within the real estate sector. Experienced in brand storytelling, audience engagement, and strategic communication, particularly in high-value markets such as fashion, beauty, and lifestyle. Eager to contribute fresh perspective and marketing insight to a dynamic real estate team, with a strong focus on elevating brand positioning and client experience in the luxury property space.
Overview
3
3
years of professional experience
Work History
Account Executive
The Communication Council
New Delhi
01.2025 - Current
- Building and maintaining relationships: Establishing and nurturing connections with journalists, editors, and media outlets to secure positive media opportunities
- Tracking media coverage: Monitoring and analysing media mentions to assess the impact of PR campaigns and brand visibility
- Preparing media coverage reports: Compiling brand visibility on media platforms
- Developing communication materials: Creating press releases, listicles, media briefing documents, curatorial notes to convey key messages effectively
Online Merchandising Intern
Purple Style Labs - Pernia's Pop up Shop
Mumbai
07.2022 - 09.2022
- Data Analysis: Analysed brand performance over months and years to inform marketing and promotion strategies. Assessed bestsellers and inventory to optimise brand management
- Curation Assessment: Curated designer collections for various categories and events, aligning with upcoming festivals, weddings, and trends
- Visual Merchandising: Managed visual merchandising on the website, including designer placements, banner planning, and product curation for cohesive looks
- Competitive Analysis: Monitored competitor websites for catalogue consistency, discount discrepancies and identified missing designers
Education
Masters - Masters in Luxury Goods And Services Management
SP Jain School of Global Management
Mumbai04-2025
Bachelor of Commerce (Honours) - Accounting
Mithibai College
Mumbai03-2023
Skills
- Strong written and verbal communication
- Event coordination & management
- Brand positioning
- Market research & trend analysis
- Client dealing
- MS Office / Google Workspace
- Photoshop (Beginners)
- Teamwork
- Time management
Affiliations
- Worked with hospitality brand Aalia Collection by positioning it in trending media listicles, pitching to relevant journalists, tracking media presence, and analysing competitor placements
- Managed PR for several art exhibitions, including one for (designer-turned-artist) Jenjum Gadi, through extensive media outreach, press release distribution, journalist coordination, post-event communication, and media coverage reporting
- Handled PR for an alcobev brand by securing editorial placements, creating trend-based listicles, tracking media presence, and aligning brand visibility with market trends
- Assisted a fashion stylist in curating Sonam Kapoor’s look for the Ambani wedding, gaining hands-on experience in styling and fashion-led event preparation
Timeline
Account Executive
The Communication Council
01.2025 - Current
Online Merchandising Intern
Purple Style Labs - Pernia's Pop up Shop
07.2022 - 09.2022
Masters - Masters in Luxury Goods And Services Management
SP Jain School of Global Management
Bachelor of Commerce (Honours) - Accounting
Mithibai College
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