Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Bhavya Lalwani

Bhavya Lalwani

Bangalore

Summary

UX Researcher with expertise in B2B and B2C sectors, specializing in foundational ethnographic research, usability testing, survey design, and benchmarking. Skilled at setting up customer feedback channels and collaborating with design, development, and product teams to build research & product roadmaps. Passionate about identifying user needs and translating them into actionable insights. Proven track record of driving customer acquisition, retention, and engagement through research-backed solutions.

Overview

4
4
years of professional experience

Work History

UX Researcher

Quizizz
09.2022 - Current
  • Founded and led field research for the new product line, Voyage Math by Quizizz, & conducting over 50 interviews that provided qualitative insights shaping the entire product and achieving a 30% retention rate in the first two months.
  • Conducted qualitative usability testing to understand low adoption and retention rates for the data reports page, resulting in a 12% overall adoption and a 45% decrease in support tickets.
  • Spearheaded foundational research for the 'Flashcards' feature line, leading to an 8% adoption rate within the first month.
  • Developed a structured feedback system for the organization through on-ground play tests for over seven teams, ensuring rigorous evaluation and real-time insights before major feature launches.
  • Designed and led an ambassadorship program with over 80 users from countries including the USA, Brazil, and South Africa, fostering co-creation of features and gaining foundational insights into the US education system from the student perspective.
  • Contributed to the evolution of company-wide UX practices through ongoing education efforts and thoughtful activities, establishing research as a critical component before quarterly planning.
  • Maintained consistency in research documentation and communication, ensuring clarity and comprehensibility across the organisation.

UX Researcher

Razorpay
03.2022 - 08.2022
  • Conducted an in-depth churn analysis for the platform team to help them understand and address the most
    pressing pain points leading to churn.
  • Conducted in-depth competitive analysis as well as pricing analysis to improve understanding of the reasons behind high churn.
  • Assisted researchers in generative/foundational research focused on understanding mid-market merchants and their unmet needs, pain points, and workflows.
  • Presented and effectively communicated strong findings and insights from various research projects to PMs,
    designers, researchers, and engineers.

UX Researcher

Edvora
02.2021 - 03.2022
  • Developed user testing protocols and administered usability tests to identify design issues and inform product improvements.
  • Analyzed user feedback and conducted competitive analysis to inform product roadmap decisions.
  • Developed and implemented a usability measurement system to track user satisfaction and product performance over time.
  • Developed and maintained user research databases to store user data and feedback for future use.

Education

B.A - psychology & Economics

National P.G College
Lucknow
05.2019

Skills

  • Thematic / Narrative analysis
  • Data Triangulation
  • Affinity Mapping
  • Qualitative churn analysis
  • User interviews
  • Survey writing
  • Usability Testing
  • Qualitative Research
  • Ethnographic Research
  • Persona building
  • Focus groups
  • Field Research
  • Study design
  • Moderation
  • Storytelling

Personal Information

Title: UX Researcher

Timeline

UX Researcher

Quizizz
09.2022 - Current

UX Researcher

Razorpay
03.2022 - 08.2022

UX Researcher

Edvora
02.2021 - 03.2022

B.A - psychology & Economics

National P.G College

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Bhavya Lalwani