Bhavya M
Bangalore
Summary
Focused advertising professional with 3+ years of experience & well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Adops Analyst
Annalect(Omnicom Media Group)
Bangalore
09.2023 - Current
- Well-versed with a Prisma tool on day-to-day activity which helps in media management from planning to Reconciliation
- Creation of placements/tags as per the client's requirements and sharing the trafficking sheet with the concerned team for campaign execution
- Setting up the campaigns on CM360 with the different creative formats & analyzing the optimization strategies to yield better performance
- Implemented digital advertising campaigns across multiple platforms including Google Ads and Social Media Ads.
- Researched current trends in branding and advertising to stay up-to-date on industry standards.
Ad Operations Specialist
Flipkart Internet Private Limited
Bangalore
08.2021 - 09.2023
- Helped teams reach ambitious sales objectives with multichannel marketing campaigns
- Established clear objectives for marketing initiatives, guiding implementation, tracking, and optimization efforts
- Target the campaign based on different criteria like Geo-targeting, Browser targeting, Day Parting, Frequency capping, etc
- Generate the different types of reports to keep track of the campaign performance; this would help to optimize the current campaign and also help in setting up future campaigns
- Execution of Facebook & Instagram Ads on Meta tool
Computer Science Tutor
Nclose Technologies
Bangalore
08.2018 - 05.2020
- Used engaging teaching methods to help students achieve success in computer science
- Built productive relationships with students by creating goals and developing customized plans
- Taught programming languages such as C++ & JAVA
Technical Support Specialist
Minacs Pvt Ltd(Concentrix)
Bangalore
07.2014 - 06.2018
- Monitored customer issues to deliver the best resolution course, following steps involved for appropriate procedures
- Improved product knowledge continuously to provide optimal service and achieve sales quotas Used various skills to resolve problems in a reasonable amount of time
Education
Bachelors of Engineering in computer science -
R L Jalappa Institute of technology
Bangalore, Karnataka05.2011
Skills
- Flipkart Platform O&O-> Neo
- CM360
- DV360
- Google Ads
- Facebook Ads-Meta
- Google Ad Manager
- Google Analytics
- Flash talking
- Prisma
- Hive
Data Analysis
- Power BI
- Microsoft Excel
Accomplishments
- Worked on BGM detailed analysis & evaluation of audiences to maximize the performance of campaigns & gave 2.3x growth in ROI and 1.7x growth in CTR.
- A detailed study on Laptop category campaigns: Tried with multiple cohorts resulting in 4.5x growth in ROI & 2.7x growth in CTR.
- Hands-on experience in meta & Criteo tools & also optimizing the campaigns to achieve better ROAS.
- Single-handedly managed data & reporting for the festive season(BBD/BSD: 1000CR).
- Successful delivery of BBD sale on Oct 22 as campaign manager for the sale.
- Well-versed with the Meta tool on the execution of Facebook & Instagram Ads.
Learnings @Annalect (Omnicom Media Group)
- Starting with campaign management for programmatic advertising like planning,executing & optimizing the campaigns across various channel.
- Audience Targeting strategies to maximize campaign performance and reach the relevant Audiences.
- Managing bids,budget & pacing strategies to achieve campaign objectives efficiently.
- Analyzing the campaign performance( CTR,CPC,CPA,ROAS) & derive actionable insights to optimize future campaigns.
- Conducting A/B tests to iterate & improve campaign elements such as ad creatives, landing pages & audience segments.
- Generating comprehensive campaign reports, interpreting the data & communicating insights & recommendations to stakeholders.
Certification
- Certified Programmatic Advertising tool - DV360 from Udemy.
- Certified- Flipkart Display & Search Ads.
- Audience Management & Optimization training.
Awards
- Flipkart Ads Certified Campaign Manager
- Recognized with Optimization achiever as Instant karma Award
Timeline
Adops Analyst
Annalect(Omnicom Media Group)
09.2023 - Current
Ad Operations Specialist
Flipkart Internet Private Limited
08.2021 - 09.2023
Computer Science Tutor
Nclose Technologies
08.2018 - 05.2020
Technical Support Specialist
Minacs Pvt Ltd(Concentrix)
07.2014 - 06.2018
Bachelors of Engineering in computer science -
R L Jalappa Institute of technology
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