Bhavya M
Advertising Operations
Bangalore
Summary
Advertising Operations Specialist with 3 years of experience managing digital ad campaigns across platforms like Facebook, Instagram, and Google Ads. Skilled in ad trafficking, audience targeting, and optimizing performance to maximize ROI. Expertise in social media strategy, A/B testing, and campaign analysis to drive engagement and conversions.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Digital Advertising Analyst
Annalect
09.2023 - Current
- Managed Google Ads campaigns with a monthly budget of $15,000, resulting in a 20% increase in conversion rate and a 15% reduction in CPA.
- Conducted in-depth keyword research and A/B testing, improving CTR by 25% and decreasing cost per click (CPC) by 10%.
- Leveraged Google Analytics to track user behavior and make data-driven adjustments, boosting ROAS by 30% over a 6-month period.
- Creation of placements/tags as per the client's requirements and sharing the trafficking sheet with the concerned team for campaign execution
- Setting up the campaigns on CM360 with the different creative formats & analyzing the optimization strategies to yield better performance.
Advertising Operations
Flipkart Internet Private Limited
08.2021 - Current
- Target the campaign based on different criteria like Geo-targeting, Browser targeting, Day Parting, Frequency capping, etc
- Generate the different types of reports in order to keep track of campaign performance; this would help to optimize the current campaign and also help in setting up the future campaigns
- Managed Facebook Ads campaigns with a monthly budget of 100000 to $500000, achieving a 15% increase in conversions and a 10% reduction in cost per click (CPC).
- Implemented A/B testing for ad creatives and targeting strategies, leading to a 20% improvement in click-through rate (CTR) over a 3-month period.
- Leveraged Facebook Pixel and Custom Audiences to create highly targeted campaigns, boosting return on ad spend (ROAS) by 25%.
- Monitored campaign performance through Facebook Ads Manager, adjusting bids and targeting to optimize ad delivery and performance.
Computer Tutor
Nclose Technologies
08.2018 - 05.2020
- Used engaging teaching methods to help students achieve success in computer science
- Built productive relationships with students by creating goals and developing customized plans
- Taught programming languages such C++ & JAVA
Technical support engineer
Minacs Pvt Ltd
07.2014 - 06.2018
- Monitored customer issues to deliver best resolution course, following steps involved for appropriate procedures
- Improved product knowledge on continuous basis to provide optimal service and achieve sales quotas Used various skills to resolve problems in reasonable amount of time
Education
Bachelors of Engineering - Computer Science
R L Jalappa Institute of Technology
01.2007 - 04.2011
Skills
Strategic Planning
Tools
- CM360
- DV360
- Google Ads
- Meta
- Flipkart-Neo
- Google Analytics
- Prisma
- Microsoft excel
- Power BI
Additional Information
- Professional Excellence Awards , Flipkart Ads Certified Campaign Manager Recognized with Optimization achiever as Instant karma Award
Certification
•Certified- Flipkart Display & Search Ads
Accomplishments
- Single-handedly managed data & reporting for the festive season (BBD/BSD: 1000CR).
- Successful delivery of BBD sale on Oct 22 as campaign manager for the sale.
- Well-versed with the Meta tool on the execution of Facebook & Instagram Ads.
Timeline
•Certified Programmatic Advertising tool - DV360 from Udemy.
08-2024
Senior Digital Advertising Analyst
Annalect
09.2023 - Current
•Certified- Flipkart Display & Search Ads
07-2022
Advertising Operations
Flipkart Internet Private Limited
08.2021 - Current
Computer Tutor
Nclose Technologies
08.2018 - 05.2020
Technical support engineer
Minacs Pvt Ltd
07.2014 - 06.2018
Bachelors of Engineering - Computer Science
R L Jalappa Institute of Technology
01.2007 - 04.2011
Similar Profiles
Deekshya Singh DeoDeekshya Singh Deo
Senior Marketing Science Analyst-Reporting and Insights at AnnalectSenior Marketing Science Analyst-Reporting and Insights at Annalect
Samantha ChaseSamantha Chase
Senior Director, Product at AnnalectSenior Director, Product at Annalect
Raghavendra babunuriRaghavendra babunuri
Search Analyst at AnnalectSearch Analyst at Annalect