Bhavya MV
Bangalore,,Karnataka
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
Work History
Operations Manager
TCL
04.2024 - Current
- Implemented and managed the company's ecommerce strategy, resulting in a +120% growth in Q3 & overall YOY +70% Sale growth
- Implemented Marketing strategy's & achieved 15% market share on Amazon & 10% market share on Flipkart in TV category
- Achieved 20-30% ROI improvement and secured Top 2 position on Amazon and Top 1 position on Flipkart in respective categories
- Have managed cross-functional teams to execute digital plans, ensuring alignment between marketing, operations, & technology departments
- Experience in developing a product roadmap, defining customer journeys, and creating customer personas has allowed me to design and implement effective marketing campaigns
- Managed entire digital marketing team
- Aligning price strategy & closing Sell-in & Sell-out plan with platforms
- Products & Category management
- Managed to improved overall category reviews & ratings to 4.7
- Market Search & Analysis of competitors strategy & making improvement plans for current projects & preparing Monthly/ Quarter/ Yearly Planning
- Leading a team of 6 employees and provided guidance on designing, marketing, reviews, merchandising, and website optimization
- Streamlined the process for Marketing & Internal operations and set the POC for respective work allocation
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed systems and procedures to improve operational quality and team efficiency.
- Developed and maintained relationships with external vendors and suppliers.
- Analyzed and reported on key performance metrics to senior management.
- Developed and implemented strategies to maximize customer satisfaction.
- Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated margins & prices with partners to increase profit.
- Increased profit by streamlining operations.
E-commerce Manager
TCL
07.2022 - 03.2024
- Sales planning - drive business with key partners both Primary and secondary target, Finalizing Annual JBP, Annual Margins and P&L management.
• Planning Marketing/promotional Events - Handling marketing activities of all major E-commerce marketplace accounts like Amazon, Flipkart, other E-com sites.
• Working closely with marketing team to facilitate performance marketing tactics both off and on platforms.
• Working in close tandem with F&P and Legal departments, managing reconciliations.
• Inventory Planning and forecasting. - Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
- Supported annual media planning process and media buying for digital content.
- Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
- Streamlined order processing, reducing lead times and improving overall operational efficiency.
- Boosted marketing, reviewed pricing strategies to increase sales revenue.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
E-commerce Manager
OnePlus
11.2019 - 07.2022
- Managed Brand store (web & App Management)
- Handled TV / Mobile/ General accessories & Audio category
- Implemented innovative ideas & monthly campaigns with the help of that able to achieved 100% Sellout targets & improved GMV +150% within a year.
- Responsible for new launches, Inventory management, Sell-in, sell-out, product management, marketing planning & execution, Business Development & making a standard process for each team member/Tasks
- Managing a team of 3 employees and provided guidance on marketing, reviews, merchandising, and website optimization
- Managed ecommerce budget and identified cost-saving opportunities through negotiations with vendors and optimizing resources
- Analyzing customer behavior and data to optimize the user experience and increase conversion rates
- Collaborating with marketing teams to develop campaigns and promotional activities
- Handling payments for Payment gateways & handling NCEMI / Sellout support / IBD.
Sales Operations Specialist
OnePlus
12.2017 - 11.2019
- Supply Chain Management, and vendor operations
- In charge for imports and local shipments operations
- In charge of managing the stock all over India
- Maintaining Sell-out, Sell-in and PSI information and updating daily basis
- Co-ordinating with all channels POC (Amazon, EC, stores etc.) for stock requirements accordingly fulfilling their demand
- Co-ordinating with OPPO logistics for any logistics issues for all channels all over India
- Responsible for Import & local Accessories Shipments and related operations for all channels.
MIS Executive
MTAP
05.2016 - 05.2017
- Publishing the MIS to Management, handling hardware testing & Inventory management
- Updating data tracker and MIS dashboard on daily and weekly basis
- Handling Vendor management, Client processing, Invoice processing, claim processing, arranging meetings with HO (head office), Indent rising
- Ensure deliverables (Daily, Weekly and Monthly MIS Reports and Dashboard) are prepared to satisfy the project requirements cost and schedule
- Ticket creation in safetrax and follow up on the status.
Education
SSC -
Bhashyam Public School
Tirupati04.2008
Bachelor of Technology - Electronics & Communication
Siddharth Institute of Engineering & Technology
Tirupati01.2014
Diploma -
S.P.W. Polytechnic College
Tirupati01.2011
Skills
- E-Commerce Platform Management
- Data Analysis and Interpretation
- SEO and SEM
- Digital Marketing
- Sell-out & Sell-in Management
- Content Management Systems (CMS)
- User Experience (UX) Design
- Sales, Pricing, Budgeting Strategies
- Business Development
- Team Management
- Handled Supply chain & logistics
- Products Management
- Problem-Solving
Accomplishments
- Achieved Best Employee for Q3 2023 within a Year of Joining - TCL
- Achieved Best Employee from the IN Team during the Global Awards 2023 - TCL
- Recognized for Exceptional Performance in 2022 (OnePlus): Received an award for implementing innovative strategies that significantly improved sales and market share.
Languages
English
Telugu
Tel
9491311167
Personal Information
- Date of Birth: 03/17/1993
- Gender: Female
Timeline
Operations Manager
TCL
04.2024 - Current
E-commerce Manager
TCL
07.2022 - 03.2024
E-commerce Manager
OnePlus
11.2019 - 07.2022
Sales Operations Specialist
OnePlus
12.2017 - 11.2019
MIS Executive
MTAP
05.2016 - 05.2017
SSC -
Bhashyam Public School
Bachelor of Technology - Electronics & Communication
Siddharth Institute of Engineering & Technology
Diploma -
S.P.W. Polytechnic College
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