Bhavya Soni

• As a campaign manager play an integral part in Cross-sell/up-sell campaign planning & management, data segmentations, customer profiling, campaign tracking - input and output metrics, tech enablers if any

Key Achievements:

• FY 24-25 - launched 7 campaigns, achieved targets by 132% YTD & MTD 146%
• FY 23-24 - launched 15 campaigns, achieved targets by 106% YTD
• FY 22-23 - launched 21 campaigns, achieved targets by 160% YTD

Aditya Birla Sun Life Insurance Company Ltd.

Senior Manager | Nov 2018 - July 2021

BANCA Channel:

Marketing support for BANCA partners to retain, improve, and increase mind-share and productivity of partners.

Key Achievements:

• Introduced a new child psychometric test in collaboration with Brain Wonders - generated 4% LCR from 1730 leads & 25.36 lacs ANP
• New RNR program for Ujjivan Bank internal employees garnered - 2 times increase in business & branch activation from 80 to 97

Direct Marketing Channel:
Program design & digital user journey end-to-end with communication touchpoints for customers, prospects & sellers.

Key Achievements:

• Project-based referral program: “You Recommend & We Contribute Program” gave outcome of 7% LCR from 4298 leads & 2.06 cr. ANP
• Cross-sell emailer campaign for ABG group employees, resulted in 8% LCR from 3296 Leads & 71.42 lacs ANP

Internal Mobile Sales App:

• Content & collaterals creation for mobile app
• Track collateral downloads through Google Analytics and optimize collaterals accordingly

Aditya Birla Money Ltd.

Manager | Dec 2015 – Nov 2018

Played a pivotal role in managing and leading overall organization marketing activities (online & offline) - product communication, digital lead generation communication & website management & branding

Key Achievements:

• Implemented group-level new brand & communication changes for the organization – online & offline (digital portals - Website & mobile app, customer communications, product & business proposition, new sales collaterals, operational & transactional communication…)

• Planning, development & organizing BTL lead generation activities for the West region.

• Managed and led overall communication & marketing activities (franchisee & customers) for Prepaid cards in tie-up with multiple banks - DCB, HDFC & IDBI.
• Additionally managed pilot project for NFC tag re-launch (project in collaboration with IITB Powai, NPCI & Canara Bank)

Key Achievements:

• Introduced new retail card kit design and reduced per kit cost from Rs.25 to Rs.19
• Basis field visits feedback changed the card’s main proposition & introduced a new marketing collateral kit for every new franchisee enrolled.
• On-ground Activation “ItzCash on Wheels”: Pan India activation planning & implementation on-ground lead the activity

• Website & CMS management with respect to - creatives, Lead generation campaigns microsites frontend & backend, UI & UX & websites modifications
• Website revamps, e-commerce implementation, and CMS creation for Garden Vareli.

Advertising agency - Turnaround Marketing Communication & Cayalyst SMC | Oct 2008 - Dec 2010