Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Bhawna Setia

Bhawna Setia

Marketing Operations Specialist
New Delhi

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 19+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

20
20
years of professional experience

Work History

Marketing Operations Specialist and Project Manager

RadiSys
12.2022 - Current
  • Project Management: Manage end-to-end project lifecycles for international trade shows and regional events, ensuring timely delivery and high-quality results.
  • Event Coordination: Coordinate booth booking, stand setup, and facilitate hotel and cab reservations for employees, channel partners, and customers attending events.
  • Brand Management: Collaborate with design agencies to develop booth branding designs aligned with event themes, ensuring consistent brand representation.
  • Budget Management: Oversee the marketing budget, optimizing spending for maximum ROI, and negotiating with marketing agencies for cost- effective event services and brand merchandise.
  • Supplier Onboarding: Facilitate the onboarding of suppliers onto the company's business platform, ensuring smooth collaboration and transactions.
  • Purchase Order Management: Handle purchase orders and ensure timely payments to suppliers, maintaining strong supplier relationships. Branding and Swag: Arrange branded swag for employees, customers, and partners, enhancing brand visibility and engagement. Webinars Management: Manage both internal and external webinars, coordinating logistics and content delivery to engage stakeholders effectively. Lead Management: Lead the lead management process, driving effective lead generation and conversion strategies to maximize event outcomes. Social Media Management: Manage the company's social media platform, engaging with stakeholders and enhancing brand presence. Digital Marketing: Collaborate with cross-functional teams to ensure alignment of campaign objectives and timelines. Conduct market research and analysis to identify trends and opportunities for growth. Manage budgets, timelines, and resources effectively to deliver projects on schedule. Measure and report on the performance of campaigns, using data to optimize future strategies. Stay updated on industry trends and best practices to enhance campaign effectiveness. Execute digital marketing tasks across various platforms and channels. Develop and maintain consistent brand messaging in all marketing efforts. Utilize insights from past campaigns to optimize and improve future marketing strategies. Collaborate with external partners and agencies to execute marketing initiatives aligned with business goals. Establish key performance indicators (KPIs) to measure the success and impact of marketing strategies.

Marketing Manager

MediaKind
09.2018 - 12.2022
  • Event Management: Managed trade shows and regional events, overseeing all aspects of planning and execution to ensure successful outcomes.
  • Logistics Coordination: Handled logistics for shows, including hotel reservations for employees and customers, equipment shipment, and dinner arrangements, ensuring smooth operations.
  • Budget Management: Managed the marketing budget, allocating funds effectively to maximize ROI and achieve marketing objectives.
  • Vendor Negotiation: Negotiated with marketing agencies for event services and brand merchandise, ensuring cost-effectiveness while maintaining quality standards.
  • Supplier Onboarding: Facilitated the onboarding of suppliers onto the company's business platform, streamlining procurement processes and enhancing collaboration.
  • Purchase Order Management: Handled purchase orders and ensured timely payments to suppliers, maintaining strong vendor relationships and ensuring smooth transactions.
  • Brand Store Management: Managed Brand stores, an online tool for ordering branded merchandise, enhancing brand visibility and accessibility. Branded Swag Coordination: Arranged branded swag for employees, customers, and partners, fostering brand loyalty and engagement.
  • Webinar Coordination: Coordinated both internal and external webinars, managing logistics and content delivery to effectively engage stakeholders.
  • Lead Management: Led lead management efforts, including follow-ups and conversion strategies, to maximize lead generation and sales opportunities.
  • Employee Communication: Responsible for employee communication through HubSpot, ensuring timely and effective messaging to internal stakeholders.

Executive Assistant and Operations Specialist

Ericsson Global
07.2012 - 09.2018
  • Travel Coordination: Plan and organize international and domestic travel arrangements, including visa procurement, flight and hotel reservations, and creating detailed itineraries. Ensure smooth transitions between time zones for seamless travel experiences.
  • Calendar Management: Manage complex calendars for leadership team members, scheduling meetings, prioritizing appointments, and coordinating large-scale meetings involving over 900 participants across 7 locations.
  • Event Planning: Organize yearly o site events for 450 members across 4 locations, ensuring smooth logistics and coordination. Lead the planning and execution of the Learnathon, a learning platform for 700+ members. Communication Coordination: Facilitate the ow of information both internally and externally, acting as a liaison between leadership and various stakeholders.
  • Expense Management: Handle expense ling, tracking reimbursements, and ensuring timely payments of corporate credit cards. Customer Visits: Facilitate customer visits by arranging invitation letters, hotel reservations, and local travel arrangements.
  • Project Management: Coordinate multiple priorities, tight deadlines, and lastminute requests. Lead operations projects such as office renovations and vendor negotiations for cost savings.
  • Onboarding: Responsible for the onboarding of Graduate Engineering Trainees (GETs) within the department, ensuring a smooth transition into their roles
  • Facilities Management: Serve as the single point of contact for all facilities and administrative responsibilities for the team. Monitor and maintain office assets, implementing efficient office systems to improve productivity.
  • Employee Welfare: Manage the employee welfare budget, ensuring the wellbeing of team members.

Executive Assistant

Ericsson India
8 2010 - 7 2012
  • Foreign Currency Organization: Organized foreign currency for team members traveling abroad for business purposes, ensuring smooth financial transactions during international travel.
  • Database Management: Created a comprehensive database of personal and official details of the team comprising 200 members, facilitating efficient recordkeeping and information retrieval.
  • Mailbox Management: Managed the Unit Head's and other LT members mailbox, ensuring timely responses to emails, prioritizing important communications, and maintaining inbox organization.
  • Gift Arrangements: Arranged employee gifting and customer gifting for events such as Diwali, Christmas, and New Year, enhancing employee morale and customer relations.
  • Logistics Coordination: Organized cabs, meeting rooms, and other logistics to ensure the smooth functioning of business operations, optimizing resources for efficiency.
  • Calendar Management: Managed the complex calendar for the Head of Engagement Practices, scheduling meetings, travel, and other appointments, ensuring effective time management and prioritization.
  • Communication Facilitation: Facilitated communication between team members, stakeholders, and external partners, ensuring clarity and alignment of objectives.
  • Event Logistics: Coordinated logistics for events and presentations, including venue bookings, equipment setup, and catering arrangements, to ensure seamless execution and positive attendee experiences.
  • Research and Reporting: Conducted research and prepared reports to support decision-making processes for the department, providing valuable insights and analysis for strategic planning.

Executive Assistant

Ericsson India Pvt. Ltd.
02.2007 - 07.2010
  • Same responsibilities as mentioned above

Assistant to the Head of Personnel Department

Information and Technology Ministry
08.2005 - 02.2007
  • Database Management: Create and regularly update a database containing personal and official details of 1000 employees, ensuring accuracy and confidentiality of information.
  • Telephone Operations: Answer incoming calls and transfer them to the appropriate staff member, providing professional and courteous assistance to callers.
  • Message Handling: Take accurate messages and distribute them promptly to the relevant recipients, ensuring timely communication within the organization.
  • Employee Assistance: Greet employees and visitors, providing assistance and directing them to the appropriate staff member or department as needed.
  • Courier Coordination: Coordinate with courier services for both internal and external post distribution, ensuring efficient and timely delivery of mail and packages.
  • Mail Management: Receive, sort, and distribute incoming mail, as well as prepare outgoing mail for distribution, maintaining organized mail handling processes.
  • Document Handling: Perform tasks such as faxing, scanning, and copying documents accurately and efficiently, ensuring proper handling of sensitive information.
  • Filing and Storage: Maintain office filing and storage systems, ensuring documents are properly organized, labeled, and accessible as needed.
  • Typing and Correspondence: Type official documents, reports, and correspondence, ensuring accuracy and adherence to established formatting and style guidelines.
  • Office Supplies Management: Monitor and maintain office supplies inventory, placing orders as needed to ensure adequate stock levels and overseeing supply storage areas.
  • Equipment Maintenance: Ensure that office equipment, such as printers, copiers, and scanners, are properly maintained and serviced regularly to ensure optimal functionality.

Assistant to the Head of Legal Department (Industrial Training)

BHEL
02.2005 - 06.2005
  • File and Record Management: Organize and maintain les and records, ensuring efficient retrieval and storage of important documents.
  • Correspondence Preparation: Prepare and edit correspondence, reports, and presentations, maintaining professionalism and accuracy in all communications.
  • Audit Database Management: Create and update the database of audits, ensuring comprehensive and up-to-date records of audit activities.
  • Document Typing: Type official documents, reports, and correspondence accurately and promptly, adhering to established formatting and style guidelines.
  • Office Supplies Monitoring: Monitor and maintain office supplies inventory, ensuring adequate stock levels and ordering supplies as needed to support office operations.
  • Calendar Management: Manage calendar and schedule meetings for the Head of the Legal Department efficiently, coordinating appointments and ensuring effective time management.
  • Confidential Information Handling: Handle confidential and sensitive information with discretion and professionalism, maintaining confidentiality and adhering to data protection regulations.
  • Legal Document Assistance: Assist in drafting legal documents and correspondence for departmental use, ensuring accuracy and compliance with legal requirements.
  • Travel Coordination: Coordinate travel arrangements for the department head, including booking flights, accommodations, and transportation, and prepare expense reports as needed

Education

Bachelor of Commerce -

Delhi University

Diploma in Office Management & Secretarial Practices - undefined

Indraprastha University

Skills

    Event management

    Document Management

    Strong attention to detail

    Planning and organizing

    Supplier Relationship management

    Customers / Clients engagements

    Ability to understand customer needs

    Managing large scale employee forums

    SEO

    Brand Promotion

Languages

Proficient in English
Hindi
Bilingual or Proficient (C2)

Timeline

Marketing Operations Specialist and Project Manager

RadiSys
12.2022 - Current

Marketing Manager

MediaKind
09.2018 - 12.2022

Executive Assistant and Operations Specialist

Ericsson Global
07.2012 - 09.2018

Executive Assistant

Ericsson India Pvt. Ltd.
02.2007 - 07.2010

Assistant to the Head of Personnel Department

Information and Technology Ministry
08.2005 - 02.2007

Assistant to the Head of Legal Department (Industrial Training)

BHEL
02.2005 - 06.2005

Executive Assistant

Ericsson India
8 2010 - 7 2012

Bachelor of Commerce -

Delhi University

Diploma in Office Management & Secretarial Practices - undefined

Indraprastha University

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Bhawna SetiaMarketing Operations Specialist