Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Bhawna Singh

Bhawna Singh

Bengaluru

Summary

Experienced communications professional with over 11 years of expertise in internal and external communications and brand storytelling across various industries, including FMCG, hospitality, fashion, OTT, and startup sectors. Skilled in creating compelling content for internal platforms and coordinating with multiple stakeholders. Demonstrated ability to execute communication strategies aligned with corporate goals, collaborating effectively with brand teams, legal, regulatory affairs, and cross-functional teams. Results-driven professional with a comprehensive background in account management, focusing on cultivating strong client relationships and driving business growth. Proficient in negotiating contracts, resolving client issues, and tailoring services to meet client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Account Manager

Adfactors
01.2022 - Current
  • Managing annual client portfolio of 3.6 Cr spread across OTT, FMCG, Hospitality and Startups for Adfactors PR
  • Preparing AOPs, product launches and pitch decks for exisiting and new clients.
  • Collaborate closely with brand managers and functional leads to align PR strategies with communication goals.
    - Support corporate website updates, including gathering, verifying, and coordinating cross-functional content inputs.
  • Strategizing PR plans of new product launches for existing clients
  • Handling brands like Indian Hotel Company Limited (IHCL), TATA Sampann, Adani Wilmar Fortune Foods AHA (OTT platform), OTT Play, Stayfree by Johnson & Johnson
  • Managing a Team of 6 comprising of 2 Account Executives, 2 Senior Account Executives,1 Asst. Account Manager and 1 Account Manager
  • Preparing "Pitch Decks" for New Business Development.
  • Strategizing media coverage for assigned clients and events
  • Handled media and event management for Adani Wilmar - Fortune Foods, IHCL AGMs, OTT Play launch,TripJack, Zee Entertainment and Tata Sampann new commercials and product launches at PAN INDIA level.
  • Assist in internal communication initiatives, including campaign design, information sourcing from stakeholders, and monthly engagement planning.
    - Ensure compliance by liaising with legal and regulatory teams during campaign planning and messaging.
    - Maintain an updated content and project repository to streamline communication workflows.
    - Executed projects for major brands including Adani Wilmar, IHCL, Tata Sampann, Stayfree (J&J), OTT Play, and Zee5 Global.
    - Led high-impact product and event launches with strong cross-team coordination and media collaboration.
    - Managed a team of six and supported new business development through strategic pitch creation.
  • Managed events such as the Zee5 Global Event and DP World International league Tournament 20

Senior PR Manager

Wishbox Studio
09.2015 - 01.2022
  • Daily media tracking for all clients including mainlines, magazines and digital platforms to track specific coverage
  • Managing client events such as store, outlet and product launches. Project based involvement included inviting appropriate media and bloggers
  • Securing client coverage in Lifestyle magazine (product placements), profiling features, comments in related stories
  • Assuring campaign success, launched by client to promote their marketing strategies. Successfully launched events for Nexstgo VAIO, Nexstgo Avita Liber, Nykaa, Voylla, St. Moritz Ice Cricket, Hero Mindmine Summit, Cricket academy of Pathans and many more.
  • Communicating and coordinating engagements with bloggers and celebrities such as Mini Mathur, Shveta Salve, Shweta Tripathi, Shikha Talsania, Kishwer Merchant, Chitrashi Rawat, Aien Jamir, Sukhneet Wadhwa to name a few
  • Worked with eminent fashion, lifestyle and luxury magazines for exclusive online and print coverage
  • Co-ordinated television coverage for business stories rolled out by clients
  • Clients Handled - Nexstgo, Bhojan, Berluti Paris, Mystique Earth, Bombay Trooper, Naturma, Dr. Latika Nath-Tiger Princess, Kampai,MKM Luxe Suisse, JSLL Artdinnox, Svyam by Sminu Jindal, Banka Silk, Rouble Nagi Art Foundation, Keystone Solutions, Homemakers, Once Upon A Trunk, Biryani by kilo

PR Consultant

Chavi PR
03.2014 - 08.2015
  • Designing and issuing monthly newsletters according to themes that essentially help in spreading news about client activities amongst the media and targeted audience
  • Strategic placement of clients in various appropriate media in order to procure media coverage, speaking opportunities, managing events, project launches, exhibitions. This further helps in fabricating the public image
  • Content writing, proof reading and putting together text for various project publications in magazines on both national and international level such as Condenast Traveller, Elle, Living etc. GQ, POPXO, IDIVA, Scoopwhoop and many other online portals
  • Clients Handled - Bharti Taneja makeup, Ishita Taneja Makeup, Roots to Roots, Ahujasons

PR Executive

MediaGraphix
03.2013 - 02.2014
  • Daily newspaper tracking
  • Updating media lists such as Décor, Beauty & Art
  • Content writing, proof reading and putting together text for various project publications in various magazines
  • Organizing Art events
  • Pre and Post event management
  • Client Handled- India Art Fair, United Art Fair, Peter Morgan, Mana Resorts, Anuradha Ramam, Skullcandy, Rajesh Bedi.

Education

Masters - Journalism and Mass Communication

01.2013

Bachelors - Humanities (English Literature, Sociology and Public Administration)

01.2011

Skills

    - Internal Communications
    - Social Media Strategy & Metrics
    - Corporate Website & Intranet Content
    - Stakeholder Management
    - Communication Planning & Execution
    - Content Development & Writing
    - Cross-Functional Collaboration
    - Compliance Coordination (Legal & Regulatory)
    - Brand Collateral Management

Accomplishments

  • Conceptualized and executed the Dabbawala Campaign for National Protein Day, creating significant awareness about nutrition.
  • Organized a Pickle Making Competition, enhancing brand engagement and community participation.
  • Spearheaded the creation and launch of the Kohinoor Coffee Table Book, highlighting the brand’s legacy and storytelling excellence.
  • Nexstgo VAIO relaunch in India
  • Nexstgo AVITA laptop launch in India
  • Organised St. Moritz Ice Cricket in Switzerland with prominent cricketers like Virender Sehwag, Yusuf Pathan, Daniel Vettori and many more.
  • Lunched Biryani by Kilo in New Delhi and other 3 states.

Certification

1. YouTube Marketing
2. ChatGPT Prompt Engineering
3. Writing a communication strategy
4. Mastering AI Tools

Timeline

Account Manager

Adfactors
01.2022 - Current

Senior PR Manager

Wishbox Studio
09.2015 - 01.2022

PR Consultant

Chavi PR
03.2014 - 08.2015

PR Executive

MediaGraphix
03.2013 - 02.2014

Bachelors - Humanities (English Literature, Sociology and Public Administration)

Masters - Journalism and Mass Communication

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