Bhawna Thakur
Greater Noida
Summary
Seasoned content professional with over seven years of experience delivering high-impact, SEO-driven content and performance-led social media initiatives. Demonstrates strong expertise in content creation, editorial refinement, and optimization across digital platforms, guided by analytics-informed insights. Proven capability in managing integrated paid and organic social campaigns, content calendars, and community engagement, aligned with strategic business objectives.
Overview
8
8
years of professional experience
Work History
Senior Analyst- Content Transformation
Stan Ventures
Bangalore
10.2021 - Current
- Review and refine SEO-focused content to ensure grammatical accuracy, readability, and adherence to client guidelines.
- Verify the correct placement of target keywords, meta descriptions, and headings while ensuring natural keyword integration for better search engine performance.
- Develop and implement monthly content calendars aligned with brand objectives and seasonal campaigns.
- Collaborate with content creators and social media managers to analyze performance data and recommend improvements for better audience reach and engagement on platforms like Instagram, LinkedIn, Facebook, Twitter, etc.
- Manage paid social ad campaigns, daily posting and community interactions across various social media platforms.
Web Content Creator
CyberWorx
Delhi
04.2020 - 09.2021
- Developed and delivered high-quality, SEO-optimized content, including blogs, articles, web copy, case studies, and social media posts to support digital marketing campaigns.
- Created engaging and conversion-focused website copy to enhance user experience and drive traffic.
- Researched keywords, applied SEO strategies, and optimized content to improve search engine rankings and organic reach.
- Coordinated with the design and development teams to align content with visual elements for websites and campaigns.
- Wrote engaging captions, posts, and promotional content for social media platforms to improve audience engagement and brand visibility.
Content Writer
Adda247
Gurgaon
03.2019 - 04.2020
- Wrote and edited engaging, accurate, and SEO- optimized educational content, including articles, blogs, guides, mock test explanations, and other learning materials.
- Collaborated with subject matter experts and the editorial team to ideate and deliver impactful content aligned with the company's goals.
- Applied SEO best practices to ensure content ranks well on search engines and drives organic traffic.
- Oversee content schedules, prioritize tasks, and meet strict deadlines without compromising quality.
Content Writer
ThinkBiz Solutions
Noida
01.2018 - 03.2019
- Wrote engaging, accurate, and SEO- optimized content, including Articles, Blogs, Press Releases, Product Description.
- Ensured all content is grammatically sound, plagiarism-free, and adheres to the client's tone and style guidelines.
- Wrote engaging captions, posts, and promotional content for various social media platforms to improve audience engagement and brand visibility.
Education
Bachelor of Technology -
Greater Noida Institute of Technology
Noida07.2015
Skills
- Keyword optimization
- Google Analytics (GA4)
- Content strategy
- SEO best practices
- Social media management
- Content development
- SEO copywriting
- Brand storytelling
- Search intent analysis
- Multi-channel content planning
- CMS (content management systems)
- Effective communication
- Attention to detail
- Creative problem solving
Certifications
- Introduction to Social Media Marketing, Meta through Coursera
- Social Media Management, Meta through Coursera
- Copywriting Certificate, Meta through Coursera
- Introduction to Digital Marketing Fundamentals, Meta through Coursera
- Digital Marketing Analytics, Google
Languages
- English
- Hindi
Timeline
Senior Analyst- Content Transformation
Stan Ventures
10.2021 - Current
Web Content Creator
CyberWorx
04.2020 - 09.2021
Content Writer
Adda247
03.2019 - 04.2020
Content Writer
ThinkBiz Solutions
01.2018 - 03.2019
Bachelor of Technology -
Greater Noida Institute of Technology