Sales Officer/Executive with strong background providing team leadership, creating brand vision and strategizing sales distribution channels. Expert at growing business by attracting new clients, interested investors and strategic partners. Led by example to demonstrate cooperation, dedication and diligence to drive results and achieve sales goals. Fostered long-term relationships and provided post-sales follow ups with clients for maximum satisfaction.
Overview
16
16
years of professional experience
1
1
Certification
1
1
Language
Work History
Sales Executive
Parle Biscuits Pvt Ltd
06.2024 - Current
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
Expanded market share with strategic territory planning and targeted prospecting.
Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.
Achieved significant sales targets by motivating team and setting realistic yet challenging goals.
Negotiated favorable terms with suppliers to improve product margins and competitiveness.
Set and achieved company defined sales goals.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Contributed to event marketing, sales and brand promotion.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
FMCG - BUYER
Big Basket (Tata Enterprises)
06.2021 - 06.2024
PSR gross margin tracking on daily basis
Tracking Stock availability and planning to reduce OOS.
Closely tracked near expiry & Ageing stock levels and planning for liquidation
Daily LOB tracking brand & top-level category sales growth & de-growth and acting accordingly with sales and operation team.
Forecasting stock levels as per TDP targets & Achievements
Line to line Assortment Correction & Expansion
Coordinating with brand central SPOC for additional support and for stock alignment & liquidation support
Checking for other income source like Seasonal, Banners & Visibility on website
Fixed MBQ levels & Maintained product ranges along with regional brands
Optimized inventory levels as per norms under company provided budget.
Established relationships with vendors and suppliers to streamline procurement operations.
Built relationships with vendors to negotiate ideal terms for purchases.
Evaluated internal needs and developed plans for maintaining optimal supply levels.
Maintained current understanding of pricing structures, market conditions and trends in industry.
Developed and strengthened supplier relationships.
Maintained effective and lasting vendor relationships through dynamic communication, collaboration, and intelligent questioning skills.
Oversaw inventory control, accounting, and supply reports.
Identified new and more cost-effective suppliers through participation in industry networking events, purchasing advantageous packages, and cutting costs.
Maintained ongoing communication with suppliers to promote workflow and respond to inquiries.
Researched and identified potential new suppliers to increase vendor base & Margin.
Coordinating with store DM & ASM for smooth operations and for forecasting stock levels
Continuously visiting stores to check promotional activities and to develop new projects to increase category sales growth.
Searching for other income activities like Display, Floor display, End Cap Gondola Etc.
Maintained 100% availability for top 200 SKUs and tracking sales trend and forecasting stock levels on Big days (Promotional Days)
Applied SKU strategies like TOP 200,500 and next top 500 to maintain perpetual inventory & profitability.
Focused regional brands in FMCG category to obtain higher margins and to increase ABV.
Purchased new products and oversaw inventory stocking and availability.
Adjusted procedures to maximize department effectiveness.
Solved diverse supply chain problems involving numerous sources, logistics, and scheduling
Performed monthly reconciliation of open purchasing orders.
Coordinated paperwork, updated spreadsheets, and maintained permanent records.
Progressed through various purchasing, warehousing, and leadership roles.
Completed monthly profit and loss performance reports.
Generated reports, documents, and analysis in ERP Software for senior management review
Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
Monitored inventory levels and avoided shortages with timely replenishment of stock.
Established and maintained accurate records of purchases, pricing, and payment terms.
Researched and evaluated potential suppliers to determine the best fits for company needs and to identify cost savings opportunities.
Conducted regular research to identify trends and cost saving opportunities.
Analyzed market and delivery systems to assess present and future materials availability.
Identified opportunities to reduce lead times and improve inventory management.
Purchasing Executive
Apollo Hospitals Group
03.2016 - 02.2018
Forecast levels of demand for services and products
Certified as a credit card holder to manage purchasing, tracking, monitoring, receiving, and distributing items without an audit by the Department.
Develop and implement best practices, procedures, and policies for procurement.
Expedite purchase orders and ensure suppliers deliver requested items within set time constraint.
Create and maintain an up-to-date supplier/vendor database.
Evaluate business, Annual maintenance and service contracts to ensure compliance with legal requirements.
Seek and gain approval of executives to secure purchasing contracts with new suppliers.
Maintain accurate records of relevant purchase and contract agreements for reference purposes.
Coordinating with the finance team for timely payments and advance payment for contracts
Ensuring Annual Rate Contracts are in place for regular moving items.
Communicate and coordinate with suppliers by sending RFQs, collecting quotations & Making techno comparison, Releasing PO after getting the approval from sanction authorities.
Involve in timely preparation of work AMCs (Annual Maintenance contracts) and purchase orders.
Experience in day-to-day Inventory Management transactions like goods receipt, goods issue, stock transfer, transfer posting
Secured, analyzed, and negotiated quotations to recommend suppliers based upon best value, top tier quality and full-time delivery in full for both active and new vendor relations.
Inspects outlets for physical inventory count of stock level.
Attending meetings with MD and GM on monthly basis and shows business trend along with database.
Purchasing Executive
D Mart ( Avenue Super Marts Ltd )
07.2009 - 03.2016
Analyses purchase requisitions received from respective areas & System automatic generated PRs
Making initial negotiation with vendors and consultants for purchase of materials and services
Receive supplier confirmations, Records and retain as per established guidelines.
Continuously follow up of all open orders and responsible for timely delivery of the material
Preparation of various MIS reports. Coordinating with accounts departments for vendor’s payment related issues.
Coordinating with Operational Team Leaders to develop scenarios to change the phasing of demand to address supply gaps.
To ensure continuous sourcing and supply chain support in coordination with local operations team to generate category sales growth and development in line with the company vision and target.
Validate the material received by vendor’s delivery note or invoice with purchase order conditions.
Maintained appropriate inventory levels to meet personnel and organization needs.
Facilitated streamline purchasing and resource availability through monitoring and oversight of company inventory.
Monitored goods received to verify proper timing, quality, quantity, and delivery to proper sites.
Foster trust relationships with vendors to achieve better pricing and quality of services
Keep tracking stock levels of source based.
Education
MBA - Marketing & Finance
AU
Visakhapatnam, India
04.2025
Bachelor of Science - Science & Mathematics
SVJ VN Degree College
Srikakulam
04.2009
Associate of Science - Mathematics & Science
Board of Intermediate
Srikakulam
01.2006
High School Diploma -
SSC Board
Srikakulam
01.2004
Skills
Reporting knowledge
Process Development
Vendor Negotiations
Inventory Coordination
Profit and loss understanding
Assortment Plan / Correction
Inventory Coordination
Primary & Secondary Targets Tracking
Replenishment
Vendor Management / Onboarding / Sourcing
Microsoft Word, Excel, and Outlook
Certification
I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes myself, my qualifications, and my experience.
Interests
Reading Books
Browsing
Learning new things which can boost career
Disclaimer
I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes myself, my qualifications, and my experience. Place: Vizag Date: Thank you Bheemudu Sahu