Bhima Simha

Lead employer branding and corporate communications strategy for Target's India operations, partnering with senior leadership, HR, and business teams to position Target as an employer of choice in competitive tech-retail talent markets.

Employment branding:

• Helped build Target India's employer branding function from inception, localizing global EVP into culturally resonant narratives that differentiate the brand in Indian talent markets
• Designed and executed multi-channel digital campaigns achieving record engagement and follower growth; implemented analytics-driven frameworks directly tying storytelling to recruitment KPIs.
• Launched marquee initiatives like the Target Alumni Network, tech community meetups, and campus engagement programs to expand brand reach and strengthen talent pipelines.
• Developed storytelling frameworks and playbooks adopted by business units for culture and capability communications, contributing to Great Place to Work certification submissions.
• Drove targeted campaigns that reduced time-to-hire for critical roles, enhanced employer brand perception, and improved candidate quality metrics.

Corporate communications

• Partnered with global communications teams to adapt enterprise messaging and leadership communications for the Indian market, maintaining brand consistency and local relevance.
• Led integrated communication campaigns using digital (email, Slack, video, and social) channels for enterprise-wide initiatives, boosting awareness and adoption.
• Produced and edited diverse content formats, including long-form features, executive briefs, social content, infographics, and video scripts, showcasing Target’s technology and business capabilities.
• Provided executive communication support to senior leadership, developing content for strategic business, speaking opportunities, and brand moments.
• Led tech thought leadership initiatives and content repositories, demonstrating innovation and value delivered by India operations.

Measurable impact:

• Drove a 3x increase in LinkedIn followers and a 40% engagement growth through a data-backed content strategy (2021-2024).
• Reduced time-to-hire for priority roles by strengthening talent awareness and pipeline quality through targeted campaigns.
• Positioned Target India as a top-tier employer brand, evidenced by improved employer brand perception scores and candidate quality metrics.
• Managed cross-functional teams to deliver high-quality projects on time and within budget.

Established and scaled Virtusa's content marketing function, aligning brand storytelling with business development and talent acquisition objectives.

Key Achievements:

• Built content marketing practice from ground up, developing frameworks, processes, and governance models adopted enterprise-wide
• Partnered with senior leadership to craft thought leadership assets positioning executives as industry voices in digital transformation
• Strengthened brand visibility through SEO-optimized content, media partnerships, and consistent digital presence across owned channels
• Provided strategic communications counsel to senior leadership and cross-functional teams on brand positioning and narrative development

Developed integrated branding collateral for multiple TCS BPS verticals including BFS, Healthcare, Life Sciences, Telecom, Insurance, and Digital Transformation.

Key Contributions:

• Created comprehensive brand assets including web content, whitepapers, case studies, event collateral, and video scripts.
• Enhanced vertical-specific brand visibility and credibility through strategic content aligned to business priorities
• Collaborated with business development and sales teams to translate technical capabilities into client-facing narratives
• Led creative team producing global branding collateral for Cisco's sales and channel partner ecosystem.
• Managed end-to-end content development ensuring brand consistency across geographies
• Coordinated cross-functional teams to deliver high-volume, quality content under tight deadlines

• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.