Bhipin Balachandran
Product Marketing Manager
Bangalore
Summary
Seeking assignments in Product Marketing in an organization of high repute that is backed by an atmosphere of appreciation and performance recognition. Executive Summary Experience in the areas of Product Marketing, Launches and Sustenance Campaigns An effective communicator with good presentation skills and abilities in forging business partnerships and establish beneficial relationships with channel partners.
Overview
13
13
years of professional experience
Work History
Manager
Brookfield Properties
07.2022 - Current
- Marketing & Branding o Responsible for execution of Marketing, Communications, Branding and Event requirements at Brookfield Properties o Coordinate with advertising / creative agency to execute marketing and communication collaterals, campaigns and creating IP’s across Brookfield
- Techparks.
Senior Product Marketing Specialist
Xiaomi Technology India Pvt Ltd
03.2019 - 07.2022
- GTM Strategy for Existing & New Categories o Defining Product GTM Strategy for Smartphones, Ecosystem & Fitness Categories o Competitive mapping for the product to understand competition o End to end Planning – Pre-launch, Launch, Sustenance and Sales tracking Launch & Timeline Management o Briefing Internal and channel partners on product and messaging strategy o Planning and executing launch by coordinating with the internal and channel partners for timely executions
- Channel & Partner Management o Internal channel Management o Managing Vendor & Partner Relationships (Google, Qualcomm, Amazon, Flipkart,
- MediaTek) ROI o Budget allocation for each project o Negotiation and planning with channel partners and vendors
Senior Events Specialist
Xiaomi Technology India Pvt Ltd
03.2016 - 01.2019
- Conceptualization of events in sync with the marketing team, majorly focusing on the product, marketing strategy
- Spearheaded the planning and execution of more than 100 product promotion activities across the country for Xiaomi products Product launch event specialist for products launched by Xiaomi Project lead for products like Mi TV launch, POCO Global launch, HRX Run, Vendor management specialist handling more than 50 Major event vendors across the country and the single point of contact between the organization and the managed vendors
Squarecircle Events, Dubai
Bangalore
03.2014 - 03.2016
- Client Service Client servicing and maintain a relationship with them for repeat business
- Managing events/activity end to end for proper functioning To create Innovative and integrated marketing concepts for various brands
- Involves engaging with clients from pre-event to post-event, for all the deliverables
- Coordination and negotiations with vendors like designers, printers, fabricators, hotels & travel agencies
- Negotiation and finalization of business terms and accomplishing the projects
- Setting up the conference hall, stage, backdrop, audio-visual setup, managing registration desk and logistics for the same.
Event Manager
Sunlight Interiors and Events
Manama
08.2013 - 11.2013
- Skilled in Production Management, Stage Management and Operations Management for special events andtheater Provide pre and post communication related to the event Operational experience includes labor relations, talent hospitality coordination and contract evaluations.
Event Manager and Photographer
Groove Ok Please, Events
02.2010 - 06.2013
- Responsible for revenue generation and also encouraging repeat business Developing, implementing and managingevents Liaising with clients at a high level Managing relationships with sponsors
- Coordinating venue management, caterers, stand designers, contractors and equipment hire Identifying and securing speakers or specialguests Coordinating staffing requirements and staffbriefings
Education
Post Graduate Diploma - Travel & Tourism
Bachelor of Commerce - undefined
Master of Business Administration - Marketing
Skills
Strategic planning
Additional Information
- Passport Details : , S5631842 valid up to 20/08/2028 License : Holder of Valid Driver’s license in India
Timeline
Manager
Brookfield Properties
07.2022 - Current
Senior Product Marketing Specialist
Xiaomi Technology India Pvt Ltd
03.2019 - 07.2022
Senior Events Specialist
Xiaomi Technology India Pvt Ltd
03.2016 - 01.2019
Squarecircle Events, Dubai
03.2014 - 03.2016
Event Manager
Sunlight Interiors and Events
08.2013 - 11.2013
Event Manager and Photographer
Groove Ok Please, Events
02.2010 - 06.2013
Post Graduate Diploma - Travel & Tourism
Bachelor of Commerce - undefined
Master of Business Administration - Marketing
Similar Profiles
Sandra Joy TanSandra Joy Tan
Receptionist at Brookfield PropertiesReceptionist at Brookfield Properties
Al OrtizAl Ortiz
Resident Manager at Brookfield PropertiesResident Manager at Brookfield Properties
Derrick GarciaDerrick Garcia
Associate General Manager at Brookfield PropertiesAssociate General Manager at Brookfield Properties
David WilliamsDavid Williams
Leasing Consultant (Lease Up) at Brookfield PropertiesLeasing Consultant (Lease Up) at Brookfield Properties
Jitendra UpadhyayJitendra Upadhyay
Design, Develop and Implementation at Capgemini Technology Services India LimitedDesign, Develop and Implementation at Capgemini Technology Services India Limited