Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Bhoomika Deshmukh

Bhoomika Deshmukh

Mumbai

Summary

Experienced Senior Manager in Business Intelligence with a proven track record in developing data-driven strategies and optimizing business operations. Adept at cross-functional collaboration, process automation, and enhancing customer acquisition and retention through advanced analytics. Recognized for innovative problem-solving and effective leadership.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Manager - Business Intelligence Unit

Axis Bank
06.2021 - Current
  • Managed high-revenue portfolio: Currently handling wheels portfolio generating INR 250 Cr for bank
  • Developed preapproved offers: Involved in creating preapproved offers for customers, contributing to 65% of total sourcing
  • Strategic partnerships: Collaborated with Product, Marketing, and Policy teams to develop offer expansion strategies, performing risk analysis to identify creditworthy customers and provide suitable product offerings (ticket size, pricing, and tenure)
  • Customer acquisition and retention: Implemented cross-sell strategies targeting liabilities, assets, and credit card customer bases to create Pre-Approved Auto Loan offers, enhancing customer acquisition and retention
  • Risk score and profitability analysis: Increased customer offer base by 30% through risk score strategies and profitability analysis, resulting in 40% increase in loan disbursals from pre-approved programs
  • Leadership: Provided leadership and direction to a team member, encouraging ownership and responsibility, leading to improved outputs
  • Innovative strategies: Developed ICL strategy to optimize credit limits based on profit and risk
  • Process automation: Automated database preparation process on BDL using Python with Data Engineering team, reducing man-hours by 88%
  • Dashboard development: Created Power BI dashboards for policy presentation, including waterfall and DQ reports
  • Competitive analysis: Conducted Share of Wallet analysis to identify lost business opportunities compared to competitors
  • SAS scripting: Developed SAS scripts for new database programs in Wheels segment
  • Awards and recognition: Received appreciation for key projects like database automation on BDL and being reliable team member.

Analyst

Better.com
08.2020 - 06.2021
  • Reduced TAT for loan processing by 25%
  • Trained new team members and served as point of contact
  • Developed relationships with third-party vendors and optimized processes.

Planning Engineer

L&T Ltd.
07.2018 - 08.2019
  • Coordinated three substation projects and prepared cost estimates and sales analysis reports
  • Conducted vendor analysis and business case studies
  • Prepared invoices and collection plans, exceeding targets by 20%
  • Managed client issues at various levels.

Education

B.Tech - Electrical Engineering

NIT Bhopal
Bhopal
05.2018

High School Diploma -

XII ICSE, Mount Carmel School
Bhopal, India
04.2012

Skills

  • Data Analysis & BI Tools: SQL, Python, SAS, Power BI, Tableau
  • Strategic Planning & Decision Making
  • Risk Analysis & Credit Scoring
  • Process Automation
  • Cross-Functional Collaboration
  • Product Management
  • Customer Acquisition & Retention

Certification

  • Analysing Big data with Hive, Linkedin Learning
  • Excel for Business Analysts, Linkedin Learning
  • R Programming, InternTheory
  • Power BI Masterclass, Udemy
  • Python for Data Science and Machine Learning Bootcamp, Udemy
  • MySQL for Data Analytics and Business Intelligence, Udemy
  • Decoding Global Financial Markets, by EY, CAFTA Skill Up Challenge

Awards

  • Awarded for key projects like database automation on BDL
  • Recognized as a dependable team member

Timeline

Senior Manager - Business Intelligence Unit

Axis Bank
06.2021 - Current

Analyst

Better.com
08.2020 - 06.2021

Planning Engineer

L&T Ltd.
07.2018 - 08.2019

B.Tech - Electrical Engineering

NIT Bhopal

High School Diploma -

XII ICSE, Mount Carmel School
Bhoomika Deshmukh