Bhoomika Deshmukh
Mumbai
Summary
Experienced Senior Manager in Business Intelligence with a proven track record in developing data-driven strategies and optimizing business operations. Adept at cross-functional collaboration, process automation, and enhancing customer acquisition and retention through advanced analytics. Recognized for innovative problem-solving and effective leadership.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager - Business Intelligence Unit
Axis Bank
06.2021 - Current
- Managed high-revenue portfolio: Currently handling wheels portfolio generating INR 250 Cr for bank
- Developed preapproved offers: Involved in creating preapproved offers for customers, contributing to 65% of total sourcing
- Strategic partnerships: Collaborated with Product, Marketing, and Policy teams to develop offer expansion strategies, performing risk analysis to identify creditworthy customers and provide suitable product offerings (ticket size, pricing, and tenure)
- Customer acquisition and retention: Implemented cross-sell strategies targeting liabilities, assets, and credit card customer bases to create Pre-Approved Auto Loan offers, enhancing customer acquisition and retention
- Risk score and profitability analysis: Increased customer offer base by 30% through risk score strategies and profitability analysis, resulting in 40% increase in loan disbursals from pre-approved programs
- Leadership: Provided leadership and direction to a team member, encouraging ownership and responsibility, leading to improved outputs
- Innovative strategies: Developed ICL strategy to optimize credit limits based on profit and risk
- Process automation: Automated database preparation process on BDL using Python with Data Engineering team, reducing man-hours by 88%
- Dashboard development: Created Power BI dashboards for policy presentation, including waterfall and DQ reports
- Competitive analysis: Conducted Share of Wallet analysis to identify lost business opportunities compared to competitors
- SAS scripting: Developed SAS scripts for new database programs in Wheels segment
- Awards and recognition: Received appreciation for key projects like database automation on BDL and being reliable team member.
Analyst
Better.com
08.2020 - 06.2021
- Reduced TAT for loan processing by 25%
- Trained new team members and served as point of contact
- Developed relationships with third-party vendors and optimized processes.
Planning Engineer
L&T Ltd.
07.2018 - 08.2019
- Coordinated three substation projects and prepared cost estimates and sales analysis reports
- Conducted vendor analysis and business case studies
- Prepared invoices and collection plans, exceeding targets by 20%
- Managed client issues at various levels.
Education
B.Tech - Electrical Engineering
NIT Bhopal
Bhopal05.2018
High School Diploma -
XII ICSE, Mount Carmel School
Bhopal, India04.2012
Skills
- Data Analysis & BI Tools: SQL, Python, SAS, Power BI, Tableau
- Strategic Planning & Decision Making
- Risk Analysis & Credit Scoring
- Process Automation
- Cross-Functional Collaboration
- Product Management
- Customer Acquisition & Retention
Certification
- Analysing Big data with Hive, Linkedin Learning
- Excel for Business Analysts, Linkedin Learning
- R Programming, InternTheory
- Power BI Masterclass, Udemy
- Python for Data Science and Machine Learning Bootcamp, Udemy
- MySQL for Data Analytics and Business Intelligence, Udemy
- Decoding Global Financial Markets, by EY, CAFTA Skill Up Challenge
Awards
- Awarded for key projects like database automation on BDL
- Recognized as a dependable team member
Timeline
Senior Manager - Business Intelligence Unit
Axis Bank
06.2021 - Current
Analyst
Better.com
08.2020 - 06.2021
Planning Engineer
L&T Ltd.
07.2018 - 08.2019
B.Tech - Electrical Engineering
NIT Bhopal
High School Diploma -
XII ICSE, Mount Carmel School
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