Bhrigu Sharma

Go-to-Market Strategy & Solution Positioning:

• Driving account-based marketing initiatives by curating industry insights, client challenges, and differentiated value propositions to enable impactful client engagements.
• Developing strategic content and sales enablement materials by harvesting project delivery insights to create compelling case studies, enhancing sales preparedness and positioning.
• Leading targeted marketing campaigns to activate demand across industry clusters and geographies, ensuring broader market engagement.
• Facilitating internal knowledge-sharing initiatives to align teams on solution strengths and enhance sales effectiveness.
• Contributing to solution development by productizing offerings, creating standardized yet customizable solutions to drive scalability and repeatable client success.
• Leveraging experience across key transformation projects—including supply chain network redesign, secured and transparent logistics, digital core transformation, and silicon design and engineering services—to bridge the gap between delivery excellence and commercial impact.

Strategy:

• Developing and implementing strategies in line with growth objectives for Ecommerce international supply chain managed by Fedex
• Driving initiatives and collaborations for global requirements
• Revenue forecasting with competitive intelligence and market sizing
• Streamlining the disrupted or challenging supply chain to help clients focus on their core competencies
• Designing and launching marketing campaigns to aid brand positioning and sales generation

Products:

• Product management with continuous enhancements and additions of feature to shipment booking, tracking and compliances
• Customer lifecycle analysis and product benchmarking to understand and surpass the industry standards
• Designing go to market strategies for different products along with positioning

Sales and Marketing:

• Understanding the Industry and finding unique opportunities for the company using marketing techniques pan India
• Targeting and onboarding the prospects which targeted focus on the Fortune 500 companies
• Designing and driving industrial marketing campaigns to increase brand awareness about new services introduced for domestic and international supply chain by Allcargo Logistics.

Strategy:

• Analyzing the supply chain of the client to devise and execute an operating model which simplifies the process and reduces the cost
• Ensuring that team attains their target within stipulated time by providing them with industry insights and relevant opportunities
• Identifying and developing new profitable trade lanes and networks to venture
• Liaison with stakeholders of industry and keeping ahead of competitors

• Business Development – Completing the sales cycle and exploring new market opportunities for existing product (Google 360-degree view) and new products in western region of India

• Designing and developing a video hosting website for national news channel Sahara Samay

• Project Transform - Product visibility drive, planogram implementation and branding of dedicated outlets present in Mumbai
• Increasing the presence of Whirlpool products in new areas and ensuring footfall to the outlets by designing and executing marketing activities