Bhumi Agrawal
Mumbai
Summary
I'm a digital marketing specialist with experience driving end-to-end campaigns across content, strategy, and performance. From crafting compelling brand narratives to executing data-driven marketing plans, I bring a balance of creativity and strategic thinking. My work spans content creation, email marketing, paid media coordination, and campaign analysis, always focused on building meaningful engagement and measurable growth.
Overview
3
3
years of professional experience
Work History
Social Media Executive
Rirev Marketing consultants
Mumbai
04.2024 - 10.2024
- Independently managed end-to-end social media strategy for 3 diverse clients — a music brand, a Pilates studio, and a luxury furniture store in Dubai — including content creation, scheduling, community management, and performance analysis.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
- Developed and implemented strategic social media marketing plans.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
Marketing Intern
Kross Komics
02.2022 - 03.2022
- Conducted market research with 100+ potential customers to gain insight on preferences on subscription model and usability of the app.
- Developed and used specific methodologies for collecting and analyzing marketing data.
Social Media Intern
Vanilla & Co.
08.2021 - 01.2022
- Company Overview: A luxury gifting company
- Assisted the co-founder with content creation to increase Instagram engagement by designing posts focusing on interaction. This drove engagement from 1.3% to 2%, driving an increase in sales.
- A luxury gifting company
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Scheduled content for publication on social media at ideal times.
Social Media Specialist
Club Media Network
Mumbai
09.2021 - 08.2023
- Create content to engage and market college events - spearheaded interactive Diwali Bingo, Halloween Playlists.
- Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
Education
Bachelors - Mass Media and Communications
H.R. College of Economics and Commerce
Mumbai07.2024
Commerce -
R.N. Podar School
Mumbai06.2021
Skills
- Creative writing
- Social media management
- Market research
- Communication skills
- Creative thinking
- Audience engagement
- Collaborative teamwork
- Time management
- Digital media
- Public relations
- Content Release Planning
Timeline
Social Media Executive
Rirev Marketing consultants
04.2024 - 10.2024
Marketing Intern
Kross Komics
02.2022 - 03.2022
Social Media Specialist
Club Media Network
09.2021 - 08.2023
Social Media Intern
Vanilla & Co.
08.2021 - 01.2022
Bachelors - Mass Media and Communications
H.R. College of Economics and Commerce
Commerce -
R.N. Podar School
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