Bhumi Chakravarty
Kolkata
Summary
A creative and analytical marketing professional with a strong foundation in digital strategy, data interpretation, and brand communication. Eager to contribute to impactful marketing initiatives that blend insight-driven decisions with innovative storytelling to build strong, lasting customer connections.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
Fortis Healthcare
05.2024 - 07.2024
- Optimized the company's website by updating relevant content
- Carried out SEO on the doctors' 'Google My Business,' which resulted in the growth of the GMB rating by approximately 46% per doctor
- Assisted in successful internal and external branding of the new wing in the unit
- Tracked digital marketing performance using Power BI dashboards
Digital Marketing Intern
Narayan Health
08.2022 - 10.2022
- Assisted in developing 2 successful marketing campaigns on Ortho and Gastro facilities.
- Increased social media engagement effectively through targeted, on-trend content creation.
- Supported senior digital marketers in delivering high-performing, profitable PPC campaigns.
- Applied SQL to extract and analyze marketing data for performance insights.
Education
MBA - Marketing & Data Analytics
KIIT School of Management
Bhubaneswar05-2025
BA(Hons) - Political Science
Bidhannagar College | WBSU
Kolkata05-2022
Std XII - Humanities
Mother's Public School
Bhubaneswar04-2019
Std X -
St. Xaviers High School
Bhubaneswar04-2017
Skills
- SEO optimization
- Social media management
- Data analysis
- Web analytics
- Google analytics
- Product promotion
- Customer engagement strategies
- PPC campaign management
Certification
● The Fundamentals of Social Media Marketing by GOOGLE,2022
● The complete digital marketing course -12 Course in 1 by UDEMY,2022
● Inbound Marketing by HubSpot,2020
DETAIL SKILLS
- Facebook Ads Management & Optimization
- Google Ads Campaign Creation & Optimization
- Trend Analysis & Strategic Campaign Integration
- Social Media Analytics & Reporting
- Media Management & Brand Activation
- A/B Testing & Experimentation
- Project Management Coordination & Execution
- Effective Campaign Budgeting & Resource Management
- Content Ideation, Creation, Distribution
TOOLS & TECHNOLOGIES
- Microsoft Excel (Pivot Tables, Functions, Data Visualization)
- Power BI (Interactive Dashboards, KPI Tracking)
- SQL (Data Cleaning, Joins, Extraction & Analysis)
- Salesforce CRM
- Google My Business
- SEO & PPC Tools (e.g., Google Ads, Search Console)
- Social Media Platforms (Instagram, Facebook, LinkedIn – Marketing Use)
- AI Generative Tools (ChatGPT, Canva AI, Copy.ai – Content Creation & Automation)
Timeline
Digital Marketing Intern
Fortis Healthcare
05.2024 - 07.2024
Digital Marketing Intern
Narayan Health
08.2022 - 10.2022
MBA - Marketing & Data Analytics
KIIT School of Management
BA(Hons) - Political Science
Bidhannagar College | WBSU
Std XII - Humanities
Mother's Public School
Std X -
St. Xaviers High School
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