Summary
Overview
Work History
Education
Skills
Projects And Events
Accomplishments
Timeline
Generic
Bhumika Bansal

Bhumika Bansal

Mumbai

Summary

Results-driven Ecommerce and Omnichannel Specialist with over 7 years of experience scaling digital operations across retail and tech industries. Adept at building and executing end-to-end ecommerce strategies, launching marketplace channels, and managing cross-functional teams. Strong expertise in performance marketing, data analytics (SQL), and adapting global brand frameworks to local market dynamics. Recognized for establishing new processes from scratch, and delivering operational excellence.

Overview

8
8
years of professional experience

Work History

Ecommerce Head - ALDO India

Apparel Group India Pvt Lmt
Mumbai
09.2022 - Current
  • Led the development and execution of integrated e-commerce strategies across the website and 8 marketplaces, driving 30% CAGR.
  • Aligned global brand directives and best practices with local market dynamics, ensuring relevance to Indian consumer behavior.
  • Led a team of six and coordinated stores across India to drive operational excellence in e-commerce execution.
  • Collaborated with cross-functional teams, service providers, and stakeholders to implement new features and integrations seamlessly.
  • Acted as the primary liaison between marketplaces and the Apparel Group for ALDO and CIS, managing performance marketing, and brand visibility.
  • Led digital marketing campaigns, seasonal launches, and UI/UX enhancements to improve website engagement and conversion.
  • Successfully delivered major brand events and campaigns, achieving over 200% growth in key performance metrics during peak periods.

Program Manager

Fynd
Mumbai
04.2021 - 09.2022
  • Team building, training, and management.
  • Designing brand's journey from agreement signing to go-live on marketplaces
  • Aligning process for the launch of brands on different marketplaces like Myntra, Amazon, Nykaa, AJIO. MOM growth of the number of launches
  • Increase the number of inbound leads for signed to go-live percentage improvement

Key Account Manager, Open API Marketplaces

Fynd
Mumbai
10.2019 - 03.2021
  • Launched TatacliQ and Flipkart as marketplaces (from integration coordination to brand launches)
  • Launched 25 brands in one month of launching Flipkart
  • Dealing with brands from the initiation stage, ensuring smooth on-boarding on multiple marketplaces, and managing it's growth later on.
  • Sales analysis and inputs for ensuring maximum coverage and revenue growth.
  • Knowledge base preparation for brands and internal use

Relationship Manager - Uniket

Fynd
Mumbai
08.2018 - 09.2019
  • Establishing and shaping a B2B product according to the demand/need of the market
  • On-boarding new clients and exploring new regions for expansion
  • Handling digital marketing, creating offers, and working on making the product P&L positive
  • Data analysis and suggesting product developments

Local Committee President

AIESEC
Jalandhar
01.2017 - 02.2018
  • Hired, built and managed a team of 110 people working towards international exchanges.
  • Governance and operational alignment of one entity and an expansion entity.
  • Human Resource Management and leadership development of individuals working at that time.
  • National and international representation of the entity in conferences. Conducting social and business events.

Education

Bachelors in Commerce - Finance And Management

D.A.V College
Jalandhar
03.2016

High School Diploma - Commerce

L.J.N.D.A.V Model School
Jalandhar
03.2013

Skills

  • Ecommerce & Omnichannel Growth Strategy
  • Marketplace Management
  • Performance Marketing & ROI Optimization
  • Advanced Data Analysis
  • Cross-functional Leadership and collaboration
  • Team Development & People Management
  • Strategic Project & KPI Ownership

Projects And Events

  • Youth Speak Forum, Delivered 2 Youth Speak Forums in collaboration with AIESEC and UN with 5+ partners in each with an audience of 1500 college students (combined). Worked with partners like Coca-Cola, Socialists, and University Heads for the same.
  • Balakalakaar, Delivered 4 events in 4 years for the betterment of underprivileged kids from rural areas which aimed at exploring their talents and helping them get sponsorships for their better and bright future. 5000+ kids were part of these events.
  • Conferences, Attended two international and 20+ national/local conferences based on personal and leadership development. Delivered 5 local and facilitated 1 national conference. Delivered personal development sessions in conference & colleges.

Accomplishments

  • Circle of Excellence, ALDO Brand, January 2023

Timeline

Ecommerce Head - ALDO India

Apparel Group India Pvt Lmt
09.2022 - Current

Program Manager

Fynd
04.2021 - 09.2022

Key Account Manager, Open API Marketplaces

Fynd
10.2019 - 03.2021

Relationship Manager - Uniket

Fynd
08.2018 - 09.2019

Local Committee President

AIESEC
01.2017 - 02.2018

Bachelors in Commerce - Finance And Management

D.A.V College

High School Diploma - Commerce

L.J.N.D.A.V Model School

Similar Profiles

CREATE PROFILE
Bhumika Bansal