Bhumika Rai

Input Responsibility

• Optimized content with key search terms to drive traffic and online visibility.
• Simplified technical documentation to enhance readability and audience comprehension.
• Translated documents from English to Hindi.
• Provided writing support in fast-paced environment for variety of public-facing materials.
• Utilized feedback from clients and colleagues to improve content quality.

Video Production

• Developed original content using social listening and independent sources.
• Managed and coordinated post-production video editing, motion graphics design, compositing and quality assurance reviewing.
• Developed promotional materials, posters and videos.
• Developed ideas, produced and edited vast types of projects for various media and platforms.

Social Media

• Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
• Increased customer engagement through social media.
• Designed and implemented social media strategies to align with business goals.

Highlights:

• Interviewed former President of Pakistan Pervez Musharraf, Foreign Minister of Nepal, Pradeep Kumar Gyawali, BJP MP Gautam Gambhir, and other significant personalities.
• Covered General Election 2019 and West Bengal Assembly Election 2021.
• Produced video series around gender stereotypes named ‘Hum Tum'.

• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Applied cultural understanding to discern specific meanings beyond literal written words.

• Managed & wrote content on women and relationships, worked on the most successful Microsite (Stree) at Aaj Tak Digital that gets 25% of the total traffic of Aaj Tak in a month.
• Oversaw story pitches, assignments, final revisions and layouts.
• Translated and reviewed foreign language documents and identified and extracted information.

• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Drove cross-functional collaboration with focus on quality service delivery.

• Determined readiness of written pieces, made changes, and approved final versions for publication.
• Posted and promoted articles on social media platforms to engage target audience.

• Completed thorough research into assigned topics.
• Wrote compelling, succinct, clear news scripts under tight deadlines.