Bhumika Vasu

Accomplished Brand Marketing Specialist at Amazon India with over 4 years of experience in developing and executing comprehensive brand strategies across multiple platforms. Skilled in driving brand awareness, engagement, and growth through creative content creation, community management, data-driven decision-making, and targeted omnichannel campaigns. Spearheaded the adoption of sellers, managed budgeting processes, and developed content marketing plans for major Amazon events, resulting in significant uplifts in awareness, consideration, and preference for selling on Amazon.

• Instagram Selling Vs. E-commerce Selling: I worked closely with brand owners to gain insights into their selling experiences on these platforms and understand the factors that influence their choice of the initial selling partner. Gained valuable insights into the pros and cons of each selling channel, as well as the strategic considerations brands make when entering the online selling space.
• Go-To-Market strategy for D2C brands: Collaborated with Amazon sales team to execute go-to-market strategies for new D2C brands, optimizing product listings, implementing targeted advertising campaigns, and leveraging Amazon's tools and programs to drive brand awareness, enhance customer experience, and achieve sustainable growth on the platform.
• Content creators become entrepreneurs: Identified the trend of content creators transitioning into entrepreneurship by monetizing their audience and leveraging their personal brand. I explored business models, marketing approaches, and potential challenges faced by content creators turned entrepreneurs. Worked with Amazon content creator program and launched new creators.