Bhumika Dawar
Associate Manager- Marketing
Gurugram
Summary
A creative and detail-oriented marketing professional with 4+ years of extensive exposure in Strategy, Marketing, Advertising, Innovation & Business Transformation roles in Fin-tech, E-commerce & SAAS Industry. Have a proven track record of executing flawless marketing campaigns through strategic negotiation while cultivating new relationships; coupled with extensive experience developing and implementing NPD, managing designs, and evaluating channels.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Assistant Manager- Marketing
Krishiacharya Technologies Private Limited
Gurgaon
05.2022 - Current
- Handling 4 brands for organisation i.e., Bijak, Charge ERP, Just Retailer and Just Fresh.
- Created actionable plans to grow and maintain followers through LinkedIn, Facebook, Instagram and Youtube.
- Monitored social media trends and emerging platforms, implemented trending reel strategies on Instagram aligning with Brand & increasing followers by almost 50% in a month.
- Conducted research to determine current benchmark trends and audience preferences by curating parameters & closely monitoring competitive brands for insights
- Strengthened promotional social media strategies for brand to drive customer engagement and build a loyal network.
- Run prototype campaigns to drive customer retention, brand awareness and social media traffic.
- Evaluated consumer preferences and created buyer persona basis their behaviour, combined with market trends and historical data, to adjust and enhance campaigns.
- Create 360-degree marketing strategy for brand across multiple channels and mediums and lead consumer acquisition process.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Optimised posting schedules based on platform-specific analytics to maximise content visibility.
- Devised event based campaigns collaborating with non aligned brands to increase AOV or increase retention through irresistible offers.
- Analysed performance metrics to identify areas for improvement and optimise social media campaigns.
Sr Executive- Brand Marketing
NoPaperForms Solutions Pvt. Ltd. (UniApply)
11.2019 - 04.2022
- Generate creative & content process playbook through various campaigns for both B2B and B2C market leading with insight led approach.
- Spearheaded communication strategy roadmap and successfully implemented innovative CRM channels led campaigns resulting in new customer acquisition and high retention.
- Continuous improvement in communication/messaging strategies by regularly evaluating numbers and doing A/B testing.
- Curating monthly communication activities plan and handling execution of same with team support.
- Working closely with content and design team to develop all marketing communication assets.
- Planning Go-To-Market campaigns for promotion, launching of new product features, etc.
- Serve as guide to internal stakeholders to ensure campaign success. Encourage adoption of innovative tactics such as personalization, dynamic content, tracking, targeting and assist in creating more campaigns as needed.
- Enhanced customer satisfaction ratings through implementation of targeted programs aimed at addressing specific areas of concern identified via research and surveys
- Managed large-scale brand marketing projects for B2C customers through newspaper ads, OOH, & BTL activities, ensuring completion within specified timeframes while adhering to strict quality standards.
Team Member
FIS Business Solutions, Gurgaon, Haryana
06.2018 - 07.2019
- Pursued learning opportunities to advance knowledge and take on leadership position.
- Handled promotional campaigns of various clients (Business Houses) from all across globe.
- Mentored junior team members on protocols and procedures of each station to maximise contributions.
- Maintained productive, efficient approach to all tasks by resolving at least 20 customer query cases in a day.
- Worked on Pay Per Click method of advertising and optimised promotional campaigns to achieve maximum traffic and lead generation for clients.
Community Manager
Magicpin, Samast Technologies Pvt Ltd.
06.2017 - 07.2017
- Interned at Magicpin and led project as Community Manager in marketing, financing and operating intern.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
Education
Advance Certification Program - Managing Brands And Marketing Communication
Mudra Institute of Communications (MICA)
06.2022 - 10.2022
Bachelor of Arts - Economics + Maths
Delhi College Of Arts And Commerce
Delhi University 07.2015 - 06.2018
Twelfth -
St. Anthony's Junior College
Agra 03.2014 - 04.2015
Tenth -
St. Anthony's Junior College
Agra 03.2012 - 05.2013
Skills
Product Marketing
Strategic planning
Business Development
Social media proficiency
Client communication
Marketing and advertising
Timeline
Advance Certification Program - Managing Brands And Marketing Communication
Mudra Institute of Communications (MICA)
06.2022 - 10.2022
Assistant Manager- Marketing
Krishiacharya Technologies Private Limited
05.2022 - Current
Sr Executive- Brand Marketing
NoPaperForms Solutions Pvt. Ltd. (UniApply)
11.2019 - 04.2022
Team Member
FIS Business Solutions, Gurgaon, Haryana
06.2018 - 07.2019
Community Manager
Magicpin, Samast Technologies Pvt Ltd.
06.2017 - 07.2017
Bachelor of Arts - Economics + Maths
Delhi College Of Arts And Commerce
07.2015 - 06.2018
Twelfth -
St. Anthony's Junior College
03.2014 - 04.2015
Tenth -
St. Anthony's Junior College
03.2012 - 05.2013