Bhumit Chhipa
Performance Marketing Specialist
New Delhi,DL
Summary
Performance Marketing Specialist managing Google and Meta Ads to drive admissions and growth for Amity University’s 2025 campaigns. Skilled in lead generation, campaign optimization, and data-driven strategy, I use GA4 and GTM to turn insights into measurable results.
I worked with brands like Wooden Street, Gradding, Stehlen, Anusha Technovision, SGF, Mangal Electricals Pvt. Ltd., IELTS Grad, Cognus Technology, and Cellecor, where I helped grow their digital presence through social media management and paid advertising.
I bring a strong mix of strategic thinking, performance tracking, and creative execution, focused on driving ROI and helping brands achieve real business growth.
Overview
4
4
years of professional experience
5
5
Google Ads Certification
Timeline
Performance Marketing Specialist
ANJ Creations Pvt. Ltd.
06.2025 - Current
Senior Social Media Specialist
V Spark Communications
08.2024 - 05.2025
Social Media Specialist
LeadsGuru
10.2023 - 07.2024
Social Media Executive
Cognus Technology
05.2022 - 08.2023
Digital Marketer
Indian Solar City
03.2021 - 04.2022
Work History
Performance Marketing Specialist
ANJ Creations Pvt. Ltd.
06.2025 - Current
- Managed Google & Meta Ads for Amity University (2025 admissions), driving lead generation with end-to-end responsibility for strategy, execution, and optimization.
- Built a full-funnel approach across Search, Performance Max, YouTube, and Demand Gen, focusing on awareness → consideration → application and high-intent campaigns.
- Implemented GA4/GTM tracking (form_start, lead, apply_now_click, video_engagement) to optimize for application-ready leads.
- Ran location-focused campaigns for Delhi-NCR & North India, with tailored ad copy, sitelinks, and campus-specific landing pages to improve lead quality.
- Conducted weekly optimizations (bids, RSAs, extensions, query pruning), ad asset testing, and remarketing layers, while collaborating on landing-page UX improvements to boost conversion.
- Delivered high-quality leads at lower CPL and provided transparent reporting with actionable insights.
Senior Social Media Specialist
V Spark Communications
NOIDA
08.2024 - 05.2025
- Planned and executed social media strategies that improved engagement by 15-20% across client accounts.
- Managed 5-7 client accounts in industries like education, lifestyle, and healthcare.
- Handled ad budgets of over ₹8 lakhs, running campaigns on Meta, LinkedIn & Google focused on lead generation and brand awareness.
- Worked with designers and writers to create around 60-80 creatives per month across all platforms.
- Helped grow social media followers by 15-30% over a period of 3-6 months through strategic content and paid promotions.
- Wrote 500+ social media posts, taglines, and ad copies that improved engagement and conversions.
- Led a team of 3 social media executives, ensuring smooth execution and timely delivery.
- Maintained strong client relationships through regular updates, Weekly & Monthly reports, and strategy discussions.
Social Media Specialist
LeadsGuru
JAIPUR
10.2023 - 07.2024
- Seasoned in crafting and executing impactful social media strategies to elevate brand presence.
- Adept at managing diverse platforms including Facebook, Twitter, Instagram, and LinkedIn, staying current with trends.
- Creating engagement meta ads for a brand to boost overall engagement on social media.
- I work well with different teams, ensuring our social media fits our overall marketing plans.
- Talking to people online and working with influencers to make our brand more visible.
- Stay updated on what's new in our industry and change our plans to stay successful.
Social Media Executive
Cognus Technology
JAIPUR
05.2022 - 08.2023
- Managed social media accounts across platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
- Created and executed strategies that led to a 30% growth in followers and 25% increase in website traffic.
- Handled a ₹3 Lakh monthly ad budget, optimizing campaigns on Google Ads and Facebook Ads.
- Delivered weekly and monthly campaign reports to project manager.
- Used analytics tools like Google Analytics, Facebook Insights, and SocialPilot to track performance and improve ROI.
- Responded to customer queries on social platforms, improving satisfaction by 20%.
- Stayed updated with industry trends and adapted strategies for better reach and engagement.
Digital Marketer
Indian Solar City
JAIPUR
03.2021 - 04.2022
- Developed and implemented digital marketing strategies to increase brand awareness and generate leads.
- Creating leads and engagement campaign and reporting the performance of the campaign to the Brand owner.
- Conduct keyword research and analysis to identify high-value keywords and opportunities for optimization.
- Managed social media accounts, created content, and engaged with followers.
- Utilized social media advertising, including Facebook Ads and Instagram Ads, to promote our brand and drive conversions.
- Monitored website traffic and analyzed data to optimize marketing campaigns.
Skills
- Meta Ads
- Quora Ads
- Google Ads
- Lead Generation
- Content Creation
- Search Engine Optimization
- Creative Thinking
- Strong analytical skills
- CRM management
- Marketing strategies
- Social media management
- Google analytics
Accomplishments
- Reduced CPL by ~15–20% while increasing qualified applications by ~10–18% for Amity University (2025 admissions) through data-driven Google & Meta Ads campaigns and full-funnel optimization.
- Boosted Lead - Application conversion by ~8–12 pp with landing page improvements, shorter forms, sticky CTAs, and social media retargeting, driving more application-ready leads.
- Expanded social media growth & engagement for multiple brands (Wooden Street, Gradding, Stehlen, Anusha Technovision, SGF, Mangal Electricals, IELTS Grad, Cognus Technology & Cellecor), combining organic content and paid ads to amplify visibility and lead generation.
- Increased remarketing and intent audience engagement by ~20–25% across Search, Performance Max, Display, and social platforms through layered audience strategies and optimized recency windows.
- Enhanced campaign efficiency and quality with tightly themed ad groups, negative keyword routines, RSA & asset testing, and campus-specific landing pages—reducing junk leads and improving ROI.
- Delivered actionable insights and reporting to client teams, aligning ad strategy with landing-page UX improvements and content performance, enabling continuous growth and higher-quality leads.
Certification
- Google Ads AI-Powered Performance
- Google Ads Apps
- Google Ads Display
- Google Ads Search
- Google Ads AI-Powered Shopping